That picture above…
That’s my inbox at the moment.
my inbox has become the equivalent of the Home Alone house when everyone left for the airport…
I’m like Kevin… wondering where everyone has gone…
OK… hopefully things will revert to the norm now… right?
Well, not if you want to succeed with your email marketing…
No matter your approach to GDRP, if you use email marketing you need to use GDPR as a springboard to something better.
Whether you went the “full consent” route or just a Legitimate Interest statement… you’ve told people they matter to you.
…being on your email list is something of value.
You’ve made a promise… and it’s time to start thinking about how you can meet that promise.
So don’t sit there all smug because you’ve got a big list and used Legitimate Interest for them all… or worried because your list has halved.
Your list is now your list. It’s potentially the biggest asset you have in your business.
Work out how you can deliver on that promise… and make it worth your prospects while to be on your list.
…I know I will be.
The MailChimp Guy
The main man behind chimpanswers.com and the MailChimp Answers Facebook Group. What this man doesn't know about MailChimp...
Proficient in all things MailChimp, Marketing and Systems
On 31st July 2018, my heart skipped a beat... MailChimp "finally" was introducing tags to their system! Hallelujah!... Tags are something I've been hoping for pretty much since I started using MailChimp... The ability to easily "tag" someone, and communicate with...read more
(N.B. this is a comprehensive article... i.e. it's long!... so if you'd rather grab a downloadable copy of this, Click Here) The Email Challenge… Let’s not beat about the bush. Email marketing is getting harder (something I’m sure you’ve heard a lot recently). On...read more
I wish for many things... I wish the Cincinnati Bengals could win a playoff game... I wish I didn't get a cracking headache in the morning after a single beer... I wish I'd gotten a small portable air conditioner so my home office doesn't turn into a sauna in the...read more