AI and Email Marketing: An Awesome Alliance? – How AI can take Email Marketing to the Next Level
“Technology is wonderful! I’m just waiting for the day it can write my letters for me”
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AI, or Artificial Intelligence, has been making waves in various industries and email marketing is no exception.
But what exactly is AI in email marketing?
Well, AI encompasses a bunch of different technologies like machine learning, natural language processing, and computer vision that help machines perform cognitive tasks just like humans (or maybe even better!).
The potential of AI in email marketing is enormous. With AI, you can create compelling content, identify the ideal time to send emails, and automate personalised emails to each subscriber.
The possibilities are endless, and the results are impressive.
In this blog post, we’ll explore some of the amazing ways in which AI amplifies email marketing. Keep reading to find out more.
Let’s talk about personalisation in email marketing. It’s been around for a while, and it can make or break your whole email marketing game.
Luckily, with AI, it’s become a whole lot easier to send emails that your audience will actually want to open and click on.
It’s like how Netflix recommends new things to watch based on what you’ve binged in the past.
AI can do the same thing for your emails!
Using AI makes it easier than ever to send targeted, tailored campaigns increasing conversions and engagement.
It can suggest products or services based on what your subscribers have bought before or looked at on your site. Plus, it can even come up with personalised content ideas or full emails just for specific subscribers.
Manually segmenting your email list is time-consuming, labour-intensive, and sometimes prone to human error.
Artificial Intelligence (AI) can be a game-changer when it comes to email marketing segmentation. By using machine learning algorithms, AI can analyse vast amounts of data and identify patterns that we as ‘mere humans’ may not have noticed.
AI can segment email lists based on a wide range of criteria, such as past purchases, browsing behaviour, demographics, and engagement levels.
By dividing your subscribers into smaller groups based on their interests and behaviour, you can create more targeted and relevant email campaigns that are more likely to resonate with your audience.
One of the subsets of AI is machine learning. Basically, it uses huge amounts of data to learn and predict what’s going to happen next.
And when it comes to email marketing, AI can take a look at all the data from your campaigns and figure out ways to make them even better.
It can give you tips on how to improve things like open rates, click-through rates, and conversion rates by analysing your customers’ behaviour and email metrics. That means you get valuable insights that can help you create killer content for your emails and get better results.
Forget about sending emails whenever you feel like it and crossing your fingers for good luck.
With AI, you can figure out the perfect time to hit up your subscribers based on their behaviour. That means they’re more likely to actually open and engage with your email when it lands in their inbox.
And get this: AI can even take into account things like time zones, when people usually take breaks, and even their personal habits.
So, you don’t have to worry about bombarding them with too many emails or being too quiet for too long. AI can help you find that sweet spot and take the guesswork out of email timing.
Subject Line Science
.A captivating subject line is essential for getting your email noticed and opened.
AI can help you test out different subject lines to see which one performs the best.
With AI subject line generators, simply type in your keyword and give a hint about what kind of tone you’re going for, and BAM! You’ll get a bunch of catchy and high-performing subject line options.
The popular AI tools suggest subject lines that reflect your brand’s tone and style. Plus, they optimise things like word count and character length to make sure you get as many clicks as possible.
Copy that Converts
Not only can subject lines and the optimal time to send be automated but the entire content of the email can as well.
With natural language processing (NLP), AI can analyse past email campaigns and help you whip up custom content that your subscribers will actually care about.
Natural Language processing ( NLP ) which enables computers to understand and generate text in the same way that humans do.
The tools research, generate content ideas, expand text, and check content tone and grammar. It can produce optimised emails based on pre-written copy, images, promotions, blog posts, and links.
Testing and tweaking
We all know that you’ve got to test and tweak your content until it’s just right.
With AI on your side, you can fine-tune your content like a pro.
You can run all sorts of tests on your emails to see what gets the best response from your subscribers. The software looks at engagement data to figure out what’s working and what’s not, then tweaks your content to boost your open rates and click-throughs.
For example, as your email campaign goes out, the AI system keeps an eye on your open rates to see how people are responding. And the best part is, you can make changes to your content in real time to see how it affects your metrics.
Every email element can be analysed and refined in real time, including the body, CTAs, designs, and colours.
AI: An Amiable Assistant, but No Adequate Alternative for Email Marketing
Let’s get one thing straight – AI can’t replace the value of email marketing.
When someone hands over their email address, they’re showing an interest in getting to know you better. The only way to build on that relationship and actually get personal is by talking person to person.
Not AI to person
When you send an email It’s an opportunity to personally connect with the hearts and minds of your prospects, subscribers, and customers…
You have the ability to relate on a deeper level by using storytelling and personalisation to build trust and loyalty which AI cannot replicate.
Sure, AI can help with some tasks, like automation or data analysis, but it can’t replace the human touch that makes email marketing so effective.
So let’s look at AI as a tool that enhances our human ability to connect with our audience, rather than trying to replace it altogether.
AI is transforming email marketing for the better and incorporating AI technology as part of your marketing strategy is certainly a worthwhile investment for the future.
By personalising content, segmenting your list, automating A/B testing, and generating email content, AI can significantly improve your email marketing campaigns. You can increase engagement, improve ROI, and save time and resources.
Let’s not deny that AI is changing the game in email marketing, and with its help, you can take your email campaigns to the next level.
Just remember, whilst AI is a valuable tool in the marketing world, it cannot replace the human touch that makes email marketing so effective.
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Cheesy as it sounds, Liz is the biz when it comes to Marketing. She's worked in Marketing for around 20 years when she went to uni and studied Multimedia Technology…That's where her love affair for all things Marketing began. Since then she has worked for household names such as Wickes, The Rank Group, Nuffield Health, Snappy Snaps and Marriot. Not to mention a great variety of B2B and B2c businesses and agencies.
Here at Chimp Answers she deals with all things Marketing focusing on the Content and Copywriting side of things such as Blog posts, Emails and landing pages. Liz is Certified in Direct-Response Copywriting, Google Digital Marketing Fundamentals,Hubspot Inbound Marketing,Hubspot Social Media and of course, Mailchimp Foundations.
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