Elevate Your Email Marketing: 8 Innovative Tactics to Amplify Click-Through Rates and Enhance Conversions.
” If I add the word ‘FREE’ everywhere in my email, do you think my click – through rate go up?!?”
One of the most effective ways to connect with your customers and build relationships that lead to conversions is through email marketing. But what good is an excellent email marketing campaign if no one clicks?
With so many emails in people’s inboxes, it’s difficult to make yours stand out
In this blog, we’ll look at eight unique strategies for improving your email game and increasing click-through rates. From writing catchy subject lines to audience segmentation and personalisation, we’ll go over everything you need to know to send emails that get opened AND get results.
These strategies can help you succeed whether you’re a seasoned email marketer looking to improve your results or just starting out.
Before we get started, let’s get some basics out of the way such as understanding why click-through rates and conversions are so important in email marketing.
Click-through rates (CTRs) measure how many people clicked on your email, while conversions track how many of those clicks turned into actual sales or signups.
Ultimately, the goal of email marketing is to drive conversions – to achieve your business objective you need to focus on both CTR and conversions.
But what’s a good CTR?
That depends on the type of email you’re sending. If you’re sending a promotional email with a clear call-to-action, you’ll want a higher CTR. If you’re just sending an informative email, a lower CTR is acceptable.
Generally, a good CTR for marketing emails is between 2% and 5%. But hey, we won’t judge if you’re aiming for a 10% CTR. After all, why settle for good when you can be great?
1:Sensational Subject Lines – Craft Compelling Clicks
The first thing your audience sees when they get your email is the subject line. Think of them as your email’s pick-up line, so make it count! it’s your first chance to grab their interest and persuade them to open your email.
A compelling subject line should be concise, specific, relevant, and intriguing. it should also arouse curiosity or a sense of urgency.
Use practical words like “Get” or “Earn” to convince readers that your email offers something valuable. In order to attract clicks, maintain your subject line’s emphasis on the advantages.
Emojis are also great for making subject lines pop and stand out in a crowded inbox
Personalisation is one of the best strategies to come up with a captivating subject line. Customised subject lines can boost open rates by as much as 50%, according to a study by Marketing Sherpa.
You can personalise the subject line to the reader’s preferences or include their name or location. Also, you can employ dynamic content to modify the subject line to appeal to particular audience subgroups.
Think about A/B testing several subject lines To find the one that works the best and generates the most clicks.
2: Mobile Madness – Make Your Emails Marvellously Mobile-Friendly!
With more and more people checking their email on mobile devices, it’s essential to make your emails mobile-friendly, so your subscribers don’t have to squint or pinch to read your message.
To achieve this, you’ll need to optimise your emails for mobile devices. Keep your paragraphs short and sweet, and ditch any unnecessary design elements that clutter up the screen.
Test your emails on a range of platforms to ensure they appear correctly on desktop and mobile.
For the love of all things digital, make your links clickable!
It’s also a good idea to use responsive design, which means your email will look fabulous no matter where your subscribers read it. Using responsive design, your email will adapt to the size of the screen it’s viewed on, whether it’s on a desktop, tablet, or smartphone.
3: Visually Vicious – Create Captivating Emails with Colourful Content!
Visual content can help break up the text and create a more engaging experience for your audience. By Sprinkling in some eye-catching photos, graphics, and even animations they can make your emails pop and keep your readers from nodding off.
But don’t just throw in any old clip art and call it a day. Be sure to choose high-quality visuals that are related to your topic and speak to your audience.
Give those images some breathing room with plenty of white space.
And don’t forget the call to action! Make it stand out with some bold arrows or other fun shapes.
Whilst you’re at it how about adding some animations or GIFS to your emails? Just make sure your visuals are optimised for email so they load quickly and don’t slow down your reader’s scrolling game.
4: Valuable and Vibrant – Providing Valuable Content that Pops!
Want to provide valuable content that will keep your readers engaged?
First things first, keep it short and sweet. You don’t want to turn your readers off with a long, rambling email… Get straight to the point and make sure your message is clear and easy-to-read.
– Write in a clear, concise, and understandable style. There is no need for fancy jargon or technical terms; all it will do is leave your readers scratching their heads.
People are more likely to open an email if it contains useful information that is relevant to their interests.
Think about the type of content that will be most useful to them. Do they want helpful tips? Do they want to learn about new products and services? Or maybe they want to stay up-to-date on industry news and trends. Whatever it is, give it to them
Also, remember to proofread your emails before hitting that send button.
So, take a deep breath, read through your email,ensure there are no typos or grammar errors and make any necessary corrections.
5: Segmentation Superpowers- Personalise Your Emails to Perfection!
If you want your emails to stand out and get more clicks, you need to segment and personalise them. That means sending different emails to different groups of people based on their interests, needs, and behaviours.
It’s not enough to just send the same email to everyone on your list and hope that some of them will find it relevant. Nobody likes a generic email that feels like it was sent to the masses. Instead, take the time to get to know your subscribers and tailor your emails to their interests, needs, and behaviours.
Here’s how to segment and personalise like a pro:
- Get to know your different customer segments.
- Figure out what makes each segment tick.
- Craft personalised emails that speak directly to each segment’s unique needs and interests.
- Keep refining your segments based on your email campaign data.
By taking the time to segment and personalise your emails, you’ll be able to give your subscribers what they want: content that’s relevant to them, you’ll be able to increase your click-through rates and get more people engaging with your content.
6: Captivating Calls-to-Action – Compel Your Customers to Click and Convert!
Make sure your call-to-action is clear, concise, and stands out. Your CTA should tell readers what they should do next.
Write in a way that encourages readers to take action, whether it’s making a purchase, signing up for your newsletter, or visiting your website.
The call to action should also be placed near the top of the email
Make sure you link directly to the page you want readers to visit. Provide a link to your detailed product page or blog article, not just to your homepage.
Providing readers with this information will make them more likely to take action and follow through.
7: Formatting Finesse- Focus on Flawless and Fantastic Formatting!
It’s important to format your emails in a way that is easy for recipients to read and understand. Here are some tips for formatting your emails:
– Use short, concise paragraphs
– Use bullet points or numbered lists whenever possible.
– Use clear and concise subject lines.
– Make sure your email signature is formatted correctly
.- Use engaging images and visuals.
Try using formatting and various font sizes to emphasise certain points. Keep paragraphs short, and be sure to include plenty of white space to give readers’ eyes a rest.
8:Test to Triumph: Try and Tweak Your Tactics for Tremendous Results!
The only way to truly know what works for your audience is to test your emails. Try different subject lines, visuals, calls-to-action, and more.
Using A/B testing, you can figure out which combination of elements encourages the most clicks.
A/B tests should only test one variable at a time, such as the subject line or call-to-action. As a result, you’ll be able to isolate the impact of each variable and make more informed decisions about your email marketing strategy.
You can also test different segment groups to figure out which types of readers respond best to your emails. Testing can help you optimise your emails and ensure that you’re sending content that is relevant and engaging to your readers
Get the lowdown on testing and tracking here.
Conclusion and Next Steps
Email marketing can be a powerful tool for reaching your target audience and driving conversions. It is possible to create emails that not only get opened, but also generate results by understanding your audience, crafting compelling subject lines, personalising your messaging, segmenting your audience, creating visually appealing and mobile-friendly emails, and conducting A/B tests.
To begin, examine your existing email campaigns and identify areas for improvement. Use the strategies we’ve discussed to improve your messaging, design, engagement and conversions.
To achieve your business goals, track your results and make adjustments as needed.
That’s all there is to it. 8 tips for writing click-worthy emails.
Before you go, we’d like to leave you with one last thought…
Remember that the goal of your next email isn’t just to get clicks. Your goal is to establish a relationship with your subscribers by entertaining, informing, and making them feel valued. And if you do that, you’re guaranteed to boost your email game.
If you want someone to help you with your Mailchimp account, whether it's setting it up, reviving it or just keeping it ticking over, don't be shy.
Cheesy as it sounds, Liz is the biz when it comes to Marketing. She's worked in Marketing for around 20 years when she went to uni and studied Multimedia Technology…That's where her love affair for all things Marketing began. Since then she has worked for household names such as Wickes, The Rank Group, Nuffield Health, Snappy Snaps and Marriot. Not to mention a great variety of B2B and B2c businesses and agencies.
Here at Chimp Answers she deals with all things Marketing focusing on the Content and Copywriting side of things such as Blog posts, Emails and landing pages. Liz is Certified in Direct-Response Copywriting, Google Digital Marketing Fundamentals,Hubspot Inbound Marketing,Hubspot Social Media and of course, Mailchimp Foundations.
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