What’s not to love about Mailchimp?

You can do everything from creating email templates, managing your audience to setting up automations directly from its platform.

Mailchimp unites all aspects of email marketing under one roof, which is significant given that the world is becoming more digital and email marketing is now an essential component of any business’s marketing strategy.

But the problem here is that simply using the tool doesn’t always guarantee success.

As one of the leading Mailchimp agencies, we’ve reviewed hundreds of accounts. Yet, when conducting account reviews, we see many frustrated users either using it incorrectly or not maximising the platform’s full potential.

… And many businesses are continuing to do so, without even realising it.

So what steps can you take to start using Mailchimp to the best of it’s capabilities? (and trust us when we say, there are a LOT of capabilities!)

If you’re serious about making the most of this platform…and correctly, you need to follow these 6 key steps to enhance your email performance which we’ll outline below.

Can you tick off “yes” for every step?

1. Domain authentication

Do you know how to authenticate your domain in Mailchimp to improve your email deliverability rate?

First and foremost, you need to make sure that your emails are getting to the inboxes of your subscribers.

Authenticating your domain in Mailchimp is one technique to raise your email delivery rate.

Authentication is similar to an email “passport” that MailChimp can attach to your emails so that when an inbox provider receives your email, it knows it’s truly from you which may help them get delivered to the main inboxes of your subscribers and is a big plus in terms of deliverability.

Therefore, you should prioritise domain authentication when setting up your account and moving forward.

Mailchimp offers several authentication options to accomplish this. Read more about Email Deliverability here.

2. Segmenting your list

Can you effectively segment your email list based on various criteria to send targeted messages to specific groups of subscribers?

Segmentation allows you to divide your subscriber list into several categories according to factors like location, behaviour, previous purchases, engagement levels, or any other criteria.

Using segmentation can help you understand your customers better and meet their unique needs.

By sending more relevant content you can build stronger relationships with your customers, increase open and click-through rates and drive more conversions.

Get the low down on Segmentation.

3. Utilising landing pages

Are you using Mailchimp’s landing page builder to create custom landing pages that match the look and feel of your email campaigns?

Your email campaign does not end with the email. When a subscriber clicks through to your website, you want them to have a positive experience. This is where landing pages come into play.

Landing pages can be used to create customised pages for specific marketing campaigns. Simply put, a Mailchimp Landing Page is a one-page website that you create in Mailchimp.
Mailchimp hosts it and gives it a web address (a URL), which you can then share with other people, so they can visit the page.

And, if you add a form to the page, they can complete that to be added to an audience in Mailchimp.

Having a Mailchimp landing page brings tons of benefits, for example, you might want to create a landing page to promote a limited-time offer or host a signup form.

Additionally, Mailchimp provides analytics data to help you track your landing page’s performance.

Find out about landing pages.

4. Using Automation

Do you know how to set up automated email campaigns based on triggers like dates or subscriber behaviour?

The key to making email marketing work for your brand is being able to stay in contact with your customers and sending the right messages at the right time – email automation does this for you.

For example, you can create automated email campaigns based on triggers like a subscriber’s birthday or when they sign up for your newsletter. This can assist you in nurturing leads and keeping them engaged with your brand.

So if you are looking to tailor your emails, save time, improve customer retention, generate leads and increase revenue, then email automation is the ultimate way to go.

We have created several guides on the different types of emails you can send.

5. Designing your emails for Mobile

Are you designing your emails with mobile users in mind?

Did you know that over 50% of emails are opened on mobile devices? That’s why it’s crucial to design your emails with mobile devices in mind.

Mailchimp provides a mobile-responsive email editor to help you create emails for any device. To ensure that your campaigns look great on any device, use Mailchimp’s mobile styles and preview and test before sending. This ensures that your emails are optimised for all platforms.

6. Checking your Account Level

Are you on the right account level for your business?

Since May 2019, Mailchimp has had several different account levels depending on what you need for your email marketing.

Because the way that Mailchimp charges you is based on the type of account you’re on (unless you’re a free user!), you need to know your level AND be aware of what changes if you decide to upgrade.

Knowing your level is important in managing costs and getting the most from Mailchimp

But we know that many organisations are unknowingly paying more than they should. And let’s be honest, no one enjoys wasting money, right?

Some of the common ways that we see businesses overspend on Mailchimp include having the wrong account level, not understanding how they’re being charged, or paying for dead or duplicate contacts. These issues can add up over time and take a big bite out of your marketing budget.

That’s why we offer a FREE  Chimp Checkup to see how you could save money on your Mailchimp account…

This service is available to paying Mailchimp customers with over 500 contacts. Our Chimp Check-up is designed to give you an overview of your Mailchimp account’s effectiveness, how it can be improved, and what areas need to be addressed.

Final Thoughts

So there you have it – 6 essential Mailchimp tips to help you improve your email performance. By taking advantage of these features, you can create engaging email campaigns that resonate with your subscribers and keep them coming back for more.

So, are you making the most of Mailchimp?

If you’re feeling a little rusty on any of these features, take some time to dive in, learn more, and discover how your  Mailchimp account can be maximised to its full potential.

Here at Chimp Answers, we offer plenty of resources, including our comprehensive blog and tips, free webinars as well as our Chimp Checkup and Mailchimp Medical to help you enhance and improve your email marketing skills.

The key here is to keep practicing, learning, and testing new strategies, and you’ll be a Mailchimp pro in no time!