Chimp Chats – Episode 18

Automate your Mailchimp – with Alessandra Farabegoli

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I was joined this week by the delightful Alessandra Farabegoli who spoke to us about email automations. Alessandra says:

Send the right message to the right people at the right time with email automation. Smoothly update your audience data, tap on people’s interest to deliver relevant content, nurture your customers and bring them back to purchase.

Alessandra Farabegoli has been working in digital marketing for more than 20 years, helping companies and professionals to get the most from their digital assets. She is the author of many books on email marketing and marketing in a digital world, speaker, and trainer. She is the co-founder of Digital Update, a ground-breaking digital training project, and of Freelancecamp, the community of Italian freelancers. You can find out more about Alessandra here.

Alessandra will be joining us on Day One of Chimposuim (Thursday 7th October) @ 11am (est).

Here’s a quick look at what we talked about:

  • The relaxed and innovative nature of Mailchimp
  • The importance of using Mailchimp’s design editor
  • How having an overall marketing and business plan is essential to success
  • Taking email marketing to the next level with segmentation and automations
  • How email marketing is so much more than sending emails – it’s a two way street.
  • And much more…

Watch Chimp Chat Episode 18 – Automate your Mailchimp with Alessandra Farabegoli

Head over to our Youtube Channel to see previous episodes and subscribe so you don’t miss a thing.

Want to learn more about email automations?

Here’s some past blogs to help

Chimp Chats are every Friday at 12.30pm (UK time). Episode 19 is on Friday 1st October 2021 

Have a question you’d like Chimp Chats to answer? Let us know at robin@chimpanswers.com

Robin Adams

Robin Adams

Robin Adams is a business owner who is passionate about helping businesses build effective marketing systems that work and don't waste money. Having a lifetime of Marketing experience (he's got a degree in Marketing before there were degrees in Marketing!) and having worked for big and small businesses and both client and agency side, he understands not only the theory, but the systems that are required to underpin everything.
51% marketer and 49% Chimp, Robin is the main man behind chimpanswers.com and the Mailchimp Answers Facebook Group - the world's biggest Mailchimp User Group. Connect with him on Linkedin.

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CHIMPOSIUM

The FIRST EVER Global Mailchimp Conference.

October 7th/8th 2021

Mailchimp Experts delivering every talk, so you get the right answers from the people who know Mailchimp!

Uplevel your Mailchimp

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