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The Customer Path – Lead Gen is not your biggest problem

Struggling to understand your customer's path? Use this FREE customer path tracker to develop your marketing activities and ensure no-one gets lost on the way. Download it here! Every day you are throwing money away... "Half the money I spend on advertising is wasted;...

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MailChimp Forms – Do They or Don’t They Suck?

I recently upgraded my phone... (which was a painful process, I can tell you!). After much discussion, I settled on what I wanted, the tariff, the options and the support and then signed my life away on several forms. I then received my phone and walked home a happy...

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MailChimp Unsubscribes – They Are Actually A Good Thing

Nobody likes to be rejected. I remember the first time I got dumped it hurt like hell... I didn't think I'd done anything wrong and so to be told that I wasn't wanted was not a nice feeling. ...but as we grow older and we get used to rejection, we kinda know when it's...

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MailChimp Planning – Concluding Thoughts

This is the last of a 5 part series on MailChimp planning. You can read the first post here, and then about sending, storage and capture. Alternatively, you can get a download of all 5 posts as a easily readable pdf by clicking Here. The Cheshire Cat had it right......

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MailChimp Planning: Capture – How to get the data…

  This is the 4th of a 5 part series on MailChimp planning. You can read the first post here, and then about sending, storage and the conclusion. Alternatively, you can get a download of all 5 posts as a easily readable pdf by clicking Here. Capture Hopefully, you've...

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MailChimp Planning: Storage – Where to put everything

This is the 3rd of a 5 part series on MailChimp planning. You can read the first post here, and then about sending, capture and the conclusion. Alternatively, you can get a download of all 5 posts as a easily readable pdf by clicking Here. Any good system needs fuel...

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MailChimp Planning: Introduction – Where to Start?

This is the first of a 5 part series on MailChimp planning. You can also read the other posts about sending, storage and capture and the conclusion. Alternatively, you can get a download of all 5 posts as a easily readable pdf by clicking Here. When you start with...

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MailChimp Tags – Do They Serve a Purpose?

On 31st July 2018, my heart skipped a beat... MailChimp "finally" was introducing tags to their system! Hallelujah!... Tags are something I've been hoping for pretty much since I started using MailChimp... The ability to easily "tag" someone, and communicate with...

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MailChimp & Book Like A Boss

Being Slick... I recently decided I needed to be a bit slicker with my diary and started looking around for a tool that would allow people to book time with me, whether a short free session to discuss MailChimp related stuff, or a longer session where they could "buy"...

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Form Software: The Hunt for Perfection – MailMunch

One of the first things you realise once you start pushing MailChimp harder is that although their form solutions are great from a starting point and (mostly) easy to get your head around... once you start stepping things up they struggle. The biggest issue is that...

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