Chimp Answers Blog
Stay up to date with our most recent news and updatesThe “Fundies”
These are what we consider to be the “fundamental” articles on using Mailchimp effectively… if you’ve not checked them out yet… make sure you do!
Mailchimp Fundies
Audiences
Why Mailchimp works best with one audience. Read >>>
Segmentation
How to segment your audience for success. Read >>>
Database
How does Mailchimp’s database Actually work? Read >>>
Automations
How a Mailchimp Automation actually works. Read >>>
Deliverability
Best Practices for hitting the inbox. Read >>>
Marketing Fundies
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The Blog
Our continuously growing resource on all things Mailchimp, Email Marketing and Marketing… search it or scroll to see the main topics…
Why Consent is so Important in Marketing
Consent is one of the most powerful things a prospect can give you. Consent will always improve your marketing results – or kill them if you don’t have it.
To kill or cure? The curse of the email zombies
keep reading and I’ll define what exactly a zombie is, explore why they’re a problem, discuss how to deal with them and show you how to keep your zombies revived so they remain alive. Make sure you follow my tips and before long you’ll be breathing life back into your dead list once again.
7 things I wish i’d known when setting up a Mailchimp account
Most people who are sending emails just ‘don’t know what they don’t know’
So here’s 7 things I wish I’d known when setting up my email marketing in Mailchimp.
Email Marketing in 2023 – what you need to know
Here are the key things we’re seeing on the horizon: if you’re planning to step up your email marketing game (and why wouldn’t you) this is a must read.
Email Automations in Mailchimp you can use for your business now!
One question we often get asked is “what automations should MY business do?”
So we’ve created a number of businesses that represent the types of people we hear from, and outlined some specific campaigns that they can use.
13 essential types of emails you need to include in your email strategy today
Keep reading as we walk you through the essential types of emails you should be incorporating into your email strategy
9.5 ways to prepare for Black Friday as a Mailchimper
If you want to be successful in your email marketing campaigns, you need to throw out that one size fits all idea and focus on segmentation and personalisation.
Part 2: Your step by step guide to segmentation success
If you want to be successful in your email marketing campaigns, you need to throw out that one size fits all idea and focus on segmentation and personalisation.
Your step by step guide to segmentation success
Segmentation is the process of dividing your audience into different groups, based on demographics, activity, or any other metric you’d like to use.
Testing An Automation
Testing an automation is as important as building one. You NEED to test so that you are confident they are gong to the right people at the right time. This Gmail ‘+’ hack will help.
Socrates was right: You don’t know what you don’t know, especially when it comes to Mailchimp
Over the years we have successfully reviewed hundreds of Mailchimp accounts, Yet one thing we see time and time again is Mailchimp users missing out on opportunities because they aren’t taking full advantage of its capabilities.
Does Your Mailchimp Pass The Test? 7 Things You Can Improve On Today
Before you send out any more campaigns, take a few minutes to check out the blog and discover the 7 common MailChimp mistakes to avoid.
Unsubscribes: Are you paying over the odds?
If you’re on a Mailchimp Standard Account (non-legacy), then there is a high chance that you are paying for things you don’t need. We’re talking about your unsubscribes…
6 copywriting tips to take your emails to the next level
How to craft compelling copy that converts
The 5 ‘T’s of Email Marketing Success
If you want to improve your email marketing efforts and be truly effective, follow the five tactics (5Ts) that can guide you towards email marketing success
Master Your Welcome Series
Your welcome sequence is your best way of creating a first impression. Make sure you ‘re doing it the right way…
Marketing Mistakes to Avoid
I’m 50 years old, and have nearly 32 years experience in marketing – so what are the 5 marketing mistakes that really get me going?
Subject Lines
You’ve got to get your email opened… and a good subject lines is an essential part of your toolkit – use them right (and our suggestions) to get the open
Is Mailchimp Certification Worth It?
Interested in showcasing your Mailchimp skills – a great way to do this is by getting a Mailchimp Certification, which shows you know what you’re talking about
How to get an email opened
If your email doesn’t get opened by the recipient, was it ever sent in the first place? You can influence your open rates… and here are the tools to use
Tags and Groups – The key difference you need to know
Tags and Groups are the building blocks of segmentation – but do you know when to use them, and which works best for which situation?
Mailchimp Forms – The One Thing Everyone Forgets To Do
Mailchimp forms are great, and there is one thing you need to do… a thing that most people forget about which costs them down the line.
Mailchimp Automations – They keys to getting your automations starting effectively
Mailchimp automations are great, and here are a few ones you should be looking at, along with some ideas on how to plan for the future
What do to with Unsubscribed and Cleaned Emails In Mailchimp
To understand what to do, (if anything) you need to get a handle on what these terms mean to you and Mailchimp. Once you know this, it’s a lot easier to handle.
![[VIDEO] Giving an Agency Access to your Mailchimp Account](https://www.chimpanswers.com/wp-content/uploads/2022/04/Depositphotos_12298054_XL-400x250.jpg)
[VIDEO] Giving an Agency Access to your Mailchimp Account
Recession or Boom, you don’t want to pay more than you need to. Keep your Mailchimp costs down with this checklist of Mailchimp budget tips.
What type of Mailchimp account do you have?
Knowing what level of Mailchimp account you are on is key to being able to know how to manage your costs in Mailchimp
Don’t Pay Too Much for Mailchimp
Recession or Boom, you don’t want to pay more than you need to. Keep your Mailchimp costs down with this checklist of Mailchimp budget tips.
Cut Your Mailchimp Bill – Standard Accounts
Since May 2019, if you’ve started or upgraded, chances are you’re on a Mailchimp Standard or Essentials Account… which means how you’re charged is based on your Contact Count
Cut Your Mailchimp Bill – Legacy Accounts
If you had a Mailchimp account prior to May 2019, you’re likely on a Legacy Account, which means your monthly charge is based on your active subscribers.
Chimp Chats – Getting your first subscribers with Sequoia Mulgrave – Episode 20
Email marketing works, but if you are new and don’t have a list how do you go about getting your first subscribers? Sequoia Mulgrave talks about her upcoming Chimposium presentation.
Chimp Chats – How to Design Better Mailchimp Emails with Emily Ryan – Episode 19
When it comes to email design there are some simple things you can do to improve engagement and marketing goals.
Chimp Chats – Automate Your Mailchimp Emails with Alessandra Farabegoli – Episode 18
Get the most out of Mailchimp and email marketing with Automations and Customer Journeys. Robin talks with expert Alessandra Farabegoli
Chimp Chats – How to Effectively Manage Subscriber Data in Mailchimp – Episode 17
Robin talks to Adam about how email has changed over the years, subscriber data and much more
Chimp Chats – Email Marketing and Where it Fits in Your Overall Marketing Plan – Episode 16
David talks to Robin about; rock climbing, how and why he started his business, how his analytical mind helps him to get the job done well and much more
Chimp Chats – How to plan your email campaigns: An interview with MaryAnn Pfeiffer – Episode 15
MaryAnn Pfeiffer chats with Chimp Answers about why you should plan your email campaigns, and how having a strategy helps gain success.
Chimp Chats – Welcome Emails and Why They’re So Important with Lindsay Carroll – Episode 14
This week we are joined by Lindsey Carroll who talks about welcome emails and who will be joining us on Chimposium in October. She is the owner of Outbox Ltd, a Chartered Marketer specialising in WordPress websites and Mailchimp e-newsletters.
Chimp Chats – Apple iOS 15: How It Will Affect Your Email Marketing Episode 13
Chimp Chats - Episode 13 Apple iOS 15: How It Will Affect Your Email Marketing Episode 13Struggling to understand who your customer actually is?...and what motivates them? Use this FREE Customer Avatar Worksheet to develop your marketing activities with a specific...
Chimp Chats – How To Be Good At Email Marketing, Episode 12
Many people send emails but far fewer have a cohesive plan of what their email marketing plan is and why it’s important.
This week, we’re going to look at the more general topic of How to be ‘Good’ at Email Marketing.
Chimp Chats – Consent, GDPR & Email, Episode 11
Over the last few years, everyone in email marketing has become much more aware of the need to be above board, gain consent and abide by GDPR laws. This week, we’re going to look at the specifics and how to make sure you’re on the right side of things.
Chimp Chats – Mailchimp Surveys, Episode 10
Successful marketing is about relevance-you need to learn about your audience as possible. We dive into Mailchimp surveys, an often overlooked part of the Mailchimp toolbox which you should consider in your email plans:
Chimp Chats – How to use Mailchimp Landing Pages effectively, Episode 9
Mailchimp Landing Pages are standalone webpages that allow you to be in the driving seat. They are easy to create and use and are an important marketing tool for any small business.
Chimp Chats – Segmentation – Tags and Groups, Episode 8
Successful marketing identifies people’s individuality. The way Mailchimp help us to do this is with Tags and Groups. Watch Episode 8 of Chimp Chats where we talk about segmentation using tags and groups.
Chimp Chats – The first 100 – getting started with email marketing, Episode 7
Watch Episode 7 of Chimp Chat where we talk about how to get those first 100 subscribers to your email list, what to do with them, how to keep them and much more.
Chimp Chats – Email Zombies and how to manage them, Episode 6
Watch Episode 6 of Chimp Chat where we talk about Email Zombies – ya know, those people who never open your emails but are still on your list and may be costing you money.
Chimp Chats – Email Subject Lines, Episode 5
Watch Episode 5 of Chimp Chat where we talk about Email Subject Lines. The reason we send emails is for people to read them. For that to happen they have to actually open them…we share how to increase your chances of an open.
Chimp Chats – Email Design, Episode 4
Watch Episode 4 of Chimp Chat where we talk about Email Design – How important is it really? Do we owe it to our mailing list to send them something packed with value and looks great too? Or doesn’t design matter as much as we may think?
Chimp Chats – Deliverability, Episode 3
Watch Episode 3 of Chimp Chats where we talk about Mailchimp deliverability and how to avoid the dreaded spam folder! Learn about the One thing EVERY Mailchimp account should have set up and why it’s NOT Mailchimp’s fault, it’s your fault.
We talk Covid, business and what we would do differently if we started over
Recently I got together with an expert panel and talked about how Covid had affected our businesses and also pondered if we were to start our business or career again right now, what would we focus on or do differently?
How to send repeated reminder emails
Sending repeated reminder emails to lots of people is not that easy to achieve in many systems. Here at Chimp Answers we like a challenge and so we spent time playing around with Mailchimp to work out how you can set up repeated reminder emails.
Top Mailchimp hacks everyone needs to know
Most people will probably only use the basics of what Mailchimp can offer and will be missing out on some awesome capabilities. To help you out, a few of us “experts” got together to share our Top Mailchimp Hacks Everyone Needs To Know.
At what point is a subscriber GONE?
Keeping your audiences organised and relevant is an important part of email marketing, but how do we know when a subscriber is really ‘gone’…as in, they are in your audience (list) but really shouldn’t be…and actually, perhaps, don’t want to be?
What’s your name?
Your name matters, especially when it comes to emails. Email is sent from an individual to an individual and for most small businesses your email needs to come from a named person in the business and not “sales” or “info”. Why? Let me explain…
What email newsletter sign up incentives work best?
“How do I build an email list?” is a regular question within the Chimp Answers community. I’ve spoken to 8 other industry experts to get their opinion on what makes a good incentive when it comes to encouraging email newsletter sign up.
The Perfect Fit
Don’t make it difficult for your customers to say yes…don’t put up unnecessary barriers. Make sure your potential clients know why you are the perfect fit, so that buying from you is a no brainer.
MailChimp Groups vs Tags
Mailchimp Tags vs Mailchimp Groups How to decide which you should be using..."There has to be an answer..."Struggling to understand who your customer actually is?...and what motivates them? Use this FREE Customer Avatar Worksheet to develop your marketing activities...
No email response doesn’t mean no thank you
MailChimp says, on average a resend will increase your overall open rates by 8.7% so should we be taking no for an answer?
Are you letting the tail wag the dog? Take control of technology.
Are you letting technology dictate your marketing when you know what you’re trying to do is the right thing for the business?
You can’t let the tail wag the dog and here’s why.
The power of signals of proof…
The most powerful signals of proof usually come in two main varieties…from someone we know and trust personally, or from a trusted body. If you need someone to help with your Mailchimp…(hint: you’re already in the right place!)…I’m a Certified Mailchimp Expert.
Be Somebody Else In Your Emails
When an email is received, the first thing anyone does is look at who it’s from and connects this with previous knowledge or expectations associated with that name.
Email Open Rates Don’t Matter
Stop looking at open rates and start looking at the actual opens because email open rates don’t matter when it comes to analysing marketing performance.
Mailchimp Landing Pages
Mailchimp Landing Pages are very easy to use, but before you do make sure you understand how you are going to use them in your business…here are some ideas to get you started.
Managing Account Access
Who has access to your Mailchimp account?… How you should manage users and agencies who have access to your data in a GDPR & Data Protection world.
Mailchimp Customer Journeys – First impressions
Mailchimp Customer Journeys are here, something many Mailchimp users have been asking for, for a while. I’ve been getting deep into the weeds over the last few weeks and here’s a hit list of my first impressions.
Mailchimp Customer Journeys – Who can use them?
With Customer Journeys, Mailchimp are stepping up their automation game, but as ever, your ability to use them are dependent on which level of Mailchimp you’re on. Here’s a quick break down of what you can do at each level.
Mailchimp Customer Journeys – Introduction
If you want to succeed at email marketing, you need to be thinking about automation and with Mailchimp Customer Journeys it just got a whole lots easier.
The Power Of The Niche
When you niche into a specific area or marketplace, your message becomes amplified and focused. It resonates with the people it’s targeted at and is more likely to get them to take action.
The importance of a clear out
It’s amazing what you find lurking in your cupboards. Cleaning your Mailchimp audience (getting rid of the zombies) is easier than cleaning out your wardrobe! And what’s better is that it benefits you in two ways.
The Segmentation Rules of Mailchimp & Email Marketing
If you want to succeed in Mailchimp, then you really need to be segmenting your database, but where do you draw the line? When can you segment too much?
Mailchimp Free Domain For 5 Years
Mailchimp have recently started a promotion offering free domains to their customers. Here’s an insight into the detail and if it’s right for you
Change Your Point of View
When you look at a dice from one side, what number do you see?… What about someone opposite you, what number do they see?… This is why your marketing fails.
Contacting Mailchimp
Sometimes, even here at Chimp Answers, we can’t solve your issues… and you need to speak direct to Mailchimp. Here’s how you can contact Mailchimp directly.
Omnivore and Getting out of MailChimp Jail
Sometimes with emails, things go bad. Don’t fret if you get tabbed by Omnivore, it’s usually easy to solve – as long as you haven’t done something bad!
Why Do You Need a Customer Avatar?
If a customer avatar is such an essential part of marketing (and it is) why do so many businesses not use them? Here are 7 reasons why everyone should.
See In Colour
…before we hired Chimp Answers to help with our marketing, all we could see was black and white… now, we see in colour
Customer Avatars – Getting Clear on What They Are
A Customer Avatar is NOT a target market, but something much more powerful – knowing the difference could really power up your marketing
Email Matters
Times are challenging for everyone, and email is still one of the great ways you can communicate with people – but only if you do it the right way
Welcome Emails
First impressions last and your first email to someone is the most important one you’ll ever send, both to them, but also to ensuring you’re not marked as spam
Mailchimp – VAT in the UK
From February 17th 2020, Mailchimp is adding VAT it’s bills for UK business customers… read about it here and what to do if you are/are not VAT registered.
Speed Counts
If you’re not automating an immediate response to a form completion on your website, you are losing business. Don’t agree? Here are 6 reasons why speed matters
Should You Pay For Mailchimp?
A very common question asked about Mailchimp is “Should I upgrade and pay for Mailchimp?” Well… there are some reasons to upgrade… and some reasons not to
MailChimp Forms – Do They or Don’t They Suck?
MailChimp forms are a great part of the “free” support that MailChimp provides… but when you want to do more, could they be more a hinderance than a help?
Capturing Leads at Live Events: Part 1 – Planning
Live Events, Exhibitions and Expo’s are fantastic places to generate new leads… but if you don’t put some thought into them, you could be missing out on a huge opportunity to impress.
Capturing Leads at Live Events: Part 2 – Tools
Live Events, Exhibitions and Expo’s are fantastic places to generate new leads… and here are some of the tools you need to be using…
Who Knows Your Customer Best?
Who knows your customer best?… Unfortunately, many business owners fall into a trap and it can cause untold problems with their marketing if not addressed.
Taking Care Of You
What’s your Kryptonite when it comes to work?… and are you letting it guilt you into ignoring it because you think you need to ‘push through’?… think again
Tracking Link Clicks in Emails
Can you track links in emails and update people’s information? Why would you want to?… This article will set the record straight and make it clear to see what options are available
Subscriber Alert Emails Not Being Sent?
Mailchimp new subscriber alerts not sending? – it could be because you’re not using a Mailchimp form – here’s why it happens and a workaround
Learning SEO
I recently went on an SEO conference and i picked up some useful search tips. Here’s the things I learnt – including the no click search.
Mailchimp News: September 2019
Struggling to understand who your customer actually is?...and what motivates them?Use this FREE Customer Avatar Worksheet to develop your marketing activities with a specific person in mind and ensure you know what to say and where to say it.Download it now!...
Creating Multi-Step Automations in a Free MailChimp Account
From June 15th 2019, all new Free Mailchimp accounts will have some limitations regarding their usage... and one of them is the ability to create multi-step automations. ...but there is a workaround, and in this video I'll show you exactly how you can still create...
Mailchimp Update May 2019
UPDATED Monday 20th May 10am (London BST) On Monday December 9th, Chimp Answers is running a live, one day training event on how to build an email marketing system using Mailchimp. The training will be recorded and made available to all attendees. If you're struggling...
Mailchimp and Shopify
Not Kissing in a Tree Anymore?
There was a time, not long ago, where Mailchimp and Shopify were all happy and in love…
…but then something changed… and now Mailchimp users who have Shopify e-commerce sites are thinking that it’s curtains.
…but is it?
Audiences are the new lists
Struggling to understand who your customer actually is?...and what motivates them? Use this FREE Customer Avatar Worksheet to develop your marketing activities with a specific person in mind and ensure you know what to say and where to say it. Download it now!...
Authentication – Done For You
Hey guys, if you're interested in getting your main email domain authenticated, which will massively improve your chances of getting an email into an inbox (and not the spam/promo folder), then we might be able to help each other. I'm looking to record some videos...
MailChimp Website Forms – A Request to All Web Designers
An open message to all web designers (please note, I don't mean to tarnish all web designers out there with the same brush, I know several web designers who are really good and take much of this post into account... it's just there are lots of others out there who...
MailChimp Unsubscribes – They Are Actually A Good Thing
Nobody likes to be rejected. I remember the first time I got dumped it hurt like hell... I didn't think I'd done anything wrong and so to be told that I wasn't wanted was not a nice feeling. ...but as we grow older and we get used to rejection, we kinda know when it's...