Chimp Answers Blog
Stay up to date with our most recent news and updatesThe “Fundies”
These are what we consider to be the “fundamental” articles on using Mailchimp effectively… if you’ve not checked them out yet… make sure you do!
Mailchimp Fundies
Audiences
Why Mailchimp works best with one audience. Read >>>
Segmentation
How to segment your audience for success. Read >>>
Database
How does Mailchimp’s database Actually work? Read >>>
Automations
How a Mailchimp Automation actually works. Read >>>
Deliverability
Best Practices for hitting the inbox. Read >>>
Marketing Fundies
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The Blog
Our continuously growing resource on all things Mailchimp, Email Marketing and Marketing… search it or scroll to see the main topics…
The power of signals of proof…
The most powerful signals of proof usually come in two main varieties…from someone we know and trust personally, or from a trusted body. If you need someone to help with your Mailchimp…(hint: you’re already in the right place!)…I’m a Certified Mailchimp Expert.
Be Somebody Else In Your Emails
When an email is received, the first thing anyone does is look at who it’s from and connects this with previous knowledge or expectations associated with that name.
Email Open Rates Don’t Matter
Stop looking at open rates and start looking at the actual opens because email open rates don’t matter when it comes to analysing marketing performance.
Mailchimp Landing Pages
Mailchimp Landing Pages are very easy to use, but before you do make sure you understand how you are going to use them in your business…here are some ideas to get you started.
Managing Account Access
Who has access to your Mailchimp account?… How you should manage users and agencies who have access to your data in a GDPR & Data Protection world.
Mailchimp Customer Journeys – First impressions
Mailchimp Customer Journeys are here, something many Mailchimp users have been asking for, for a while. I’ve been getting deep into the weeds over the last few weeks and here’s a hit list of my first impressions.
Mailchimp Customer Journeys – Who can use them?
With Customer Journeys, Mailchimp are stepping up their automation game, but as ever, your ability to use them are dependent on which level of Mailchimp you’re on. Here’s a quick break down of what you can do at each level.
Mailchimp Customer Journeys – Introduction
If you want to succeed at email marketing, you need to be thinking about automation and with Mailchimp Customer Journeys it just got a whole lots easier.
The Power Of The Niche
When you niche into a specific area or marketplace, your message becomes amplified and focused. It resonates with the people it’s targeted at and is more likely to get them to take action.
Testing An Automation
Testing an automation is as important as building one. You NEED to test so that you are confident they are gong to the right people at the right time. This Gmail ‘+’ hack will help.
The importance of a clear out
It’s amazing what you find lurking in your cupboards. Cleaning your Mailchimp audience (getting rid of the zombies) is easier than cleaning out your wardrobe! And what’s better is that it benefits you in two ways.
The Segmentation Rules of Mailchimp & Email Marketing
If you want to succeed in Mailchimp, then you really need to be segmenting your database, but where do you draw the line? When can you segment too much?
Why Consent is so Important in Marketing
Consent is one of the most powerful things a prospect can give you. Consent will always improve your marketing results – or kill them if you don’t have it.
Mailchimp Free Domain For 5 Years
Mailchimp have recently started a promotion offering free domains to their customers. Here’s an insight into the detail and if it’s right for you
Change Your Point of View
When you look at a dice from one side, what number do you see?… What about someone opposite you, what number do they see?… This is why your marketing fails.
Contacting Mailchimp
Sometimes, even here at Chimp Answers, we can’t solve your issues… and you need to speak direct to Mailchimp. Here’s how you can contact Mailchimp directly.
Omnivore and Getting out of MailChimp Jail
Sometimes with emails, things go bad. Don’t fret if you get tabbed by Omnivore, it’s usually easy to solve – as long as you haven’t done something bad!
Why Do You Need a Customer Avatar?
If a customer avatar is such an essential part of marketing (and it is) why do so many businesses not use them? Here are 7 reasons why everyone should.
See In Colour
…before we hired Chimp Answers to help with our marketing, all we could see was black and white… now, we see in colour
Customer Avatars – Getting Clear on What They Are
A Customer Avatar is NOT a target market, but something much more powerful – knowing the difference could really power up your marketing
Email Matters
Times are challenging for everyone, and email is still one of the great ways you can communicate with people – but only if you do it the right way
Don’t Pay Too Much for Mailchimp
Recession or Boom, you don’t want to pay more than you need to. Keep your Mailchimp costs down with this checklist of Mailchimp budget tips.
How to get an email opened
If your email doesn’t get opened by the recipient, was it ever sent in the first place? You can influence your open rates… and here are the tools to use
Welcome Emails
First impressions last and your first email to someone is the most important one you’ll ever send, both to them, but also to ensuring you’re not marked as spam
Mailchimp – VAT in the UK
From February 17th 2020, Mailchimp is adding VAT it’s bills for UK business customers… read about it here and what to do if you are/are not VAT registered.
Speed Counts
If you’re not automating an immediate response to a form completion on your website, you are losing business. Don’t agree? Here are 6 reasons why speed matters
Should You Pay For Mailchimp?
A very common question asked about Mailchimp is “Should I upgrade and pay for Mailchimp?” Well… there are some reasons to upgrade… and some reasons not to
MailChimp Forms – Do They or Don’t They Suck?
MailChimp forms are a great part of the “free” support that MailChimp provides… but when you want to do more, could they be more a hinderance than a help?
Capturing Leads at Live Events: Part 1 – Planning
Live Events, Exhibitions and Expo’s are fantastic places to generate new leads… but if you don’t put some thought into them, you could be missing out on a huge opportunity to impress.
Capturing Leads at Live Events: Part 2 – Tools
Live Events, Exhibitions and Expo’s are fantastic places to generate new leads… and here are some of the tools you need to be using…
Who Knows Your Customer Best?
Who knows your customer best?… Unfortunately, many business owners fall into a trap and it can cause untold problems with their marketing if not addressed.
Taking Care Of You
What’s your Kryptonite when it comes to work?… and are you letting it guilt you into ignoring it because you think you need to ‘push through’?… think again
Tracking Link Clicks in Emails
Can you track links in emails and update people’s information? Why would you want to?… This article will set the record straight and make it clear to see what options are available
Subscriber Alert Emails Not Being Sent?
Mailchimp new subscriber alerts not sending? – it could be because you’re not using a Mailchimp form – here’s why it happens and a workaround
Learning SEO
I recently went on an SEO conference and i picked up some useful search tips. Here’s the things I learnt – including the no click search.
Mailchimp News: September 2019
Struggling to understand who your customer actually is?...and what motivates them?Use this FREE Customer Avatar Worksheet to develop your marketing activities with a specific person in mind and ensure you know what to say and where to say it.Download it now!...
Creating Multi-Step Automations in a Free MailChimp Account
From June 15th 2019, all new Free Mailchimp accounts will have some limitations regarding their usage... and one of them is the ability to create multi-step automations. ...but there is a workaround, and in this video I'll show you exactly how you can still create...
Mailchimp Update May 2019
UPDATED Monday 20th May 10am (London BST) On Monday December 9th, Chimp Answers is running a live, one day training event on how to build an email marketing system using Mailchimp. The training will be recorded and made available to all attendees. If you're struggling...
Mailchimp and Shopify
Not Kissing in a Tree Anymore?
There was a time, not long ago, where Mailchimp and Shopify were all happy and in love…
…but then something changed… and now Mailchimp users who have Shopify e-commerce sites are thinking that it’s curtains.
…but is it?
Audiences are the new lists
Struggling to understand who your customer actually is?...and what motivates them? Use this FREE Customer Avatar Worksheet to develop your marketing activities with a specific person in mind and ensure you know what to say and where to say it. Download it now!...
MailChimp Groups vs Tags
Struggling with your marketing and where MailChimp fits in?... why not check out the KickStart Your Marketing System training course? It's a 6 week course with live webinars and supporting materials to help you get your marketing sorted. Want to learn more, click...
Authentication – Done For You
Hey guys, if you're interested in getting your main email domain authenticated, which will massively improve your chances of getting an email into an inbox (and not the spam/promo folder), then we might be able to help each other. I'm looking to record some videos...
MailChimp Website Forms – A Request to All Web Designers
An open message to all web designers (please note, I don't mean to tarnish all web designers out there with the same brush, I know several web designers who are really good and take much of this post into account... it's just there are lots of others out there who...
MailChimp Unsubscribes – They Are Actually A Good Thing
Nobody likes to be rejected. I remember the first time I got dumped it hurt like hell... I didn't think I'd done anything wrong and so to be told that I wasn't wanted was not a nice feeling. ...but as we grow older and we get used to rejection, we kinda know when it's...
MailChimp Planning – Concluding Thoughts
This is the last of a 5 part series on MailChimp planning. You can read the first post here, and then about sending, storage and capture. Alternatively, you can get a download of all 5 posts as a easily readable pdf by clicking Here. The Cheshire Cat had it right......
MailChimp Planning: Capture – How to get the data…
This is the 4th of a 5 part series on MailChimp planning. You can read the first post here, and then about sending, storage and the conclusion. Alternatively, you can get a download of all 5 posts as a easily readable pdf by clicking Here. Capture Hopefully,...
MailChimp Planning: Storage – Where to put everything
This is the 3rd of a 5 part series on MailChimp planning. You can read the first post here, and then about sending, capture and the conclusion. Alternatively, you can get a download of all 5 posts as a easily readable pdf by clicking Here. Any good system needs fuel...
MailChimp Planning: Sending – The Emails Drive the Process
This is the 2nd of a 5 part series on MailChimp planning. You can read the first post here, and then about storage, capture and the conclusion. Alternatively, you can get a download of all 5 posts as a easily readable pdf by clicking Here. Start with the end in mind...