The Chimp Answers Blog
…for free insights and advice on doing Mailchimp the right way
No matter what level you’re at when it comes to Mailchimp, there are always those nagging little things you need to get an answer to – but you aren’t sure they’re worth paying for someone to help you out with.
How can you find the answers you need without paying through the nose for them?.. and be sure that the person you’re listening to actually knows what they’re talking about!
Chimp Answers have one of the largest free resources for Mailchimp Answers on the internet and as certified Pro Partners and Experts, you can be sure we know what we’re talking about.
The “Fundies”
These are what we consider to be the “fundamental” articles on using Mailchimp effectively… if you’ve not checked them out yet… make sure you do!
Mailchimp Fundies
Audiences
Why Mailchimp works best with one audience. Read >>>
Segmentation
How to segment your audience for success. Read >>>
Database
How does Mailchimp’s database Actually work? Read >>>
Automations
How a Mailchimp Automation actually works. Read >>>
Deliverability
Best Practices for hitting the inbox. Read >>>
Marketing Fundies
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How NICE Simplified Email Marketing by Bringing Five Mailchimp Audiences Together
Discover how Chimp Answers helped NICE combine five Mailchimp audiences, remove duplicate contacts, simplify campaign management and create more targeted communications.
Not Every Organisation Needs More Subscribers
Learn how better audience segmentation helps you send more relevant emails, improve engagement and make better use of the customer data you already have.
Still Sending the Same Email to Everyone? You’re Not Alone.
Still sending the same email to everyone? Discover how audience segmentation can improve engagement, reduce manual work and create better customer experiences.
Are You Adding People Manually To Your Mailchimp Database? There’s A Better Way
Still manually adding contacts into Mailchimp? Discover how internal Mailchimp landing pages can simplify admin, reduce errors, automate tagging and workflows, and save hours of repetitive work.
Mailchimp Sections: What they are and how to use them (Updated)
Updated: Mailchimp Sections: Potentially a Game Changer?… Here’s How to Use Them Properly
The (Not-So-Technical) Guide to Mailchimp Landing Pages
Mailchimp landing pages make it easy to create simple, focused campaign pages without developers, plugins, or complicated website updates. Learn how to build them quickly and without overcomplicating things.
Spring Cleaning Your Mailchimp Account? It’s Not Your List That’s the Problem
Think your Mailchimp account just needs a quick tidy-up? Maybe. But often the real problem isn’t your list — it’s the systems, structure, and habits quietly making everything harder than it needs to be.
The Power of Send Segments: Stop Rebuilding the Same Audience Every Time
Stop rebuilding the same Mailchimp audience every time you send an email. Discover how simple “Send Segments” make targeting campaigns faster and easier.
A Decade of Mailchimp
Ten years of working inside Mailchimp accounts taught us something unexpected. Design and copy matter, but database structure, segmentation and clean data are what truly drive consistent email marketing growth.
4 Years, Tons of Accounts, Here Are 4 Core Truths I’ve Learned About Email Marketing
Four years in email marketing taught me this: clarity, consistency, human tone and relevance matter more than tools or tactics.
Love Mailchimp. Hate Mailchimp? You’re Probably Both.
Feeling frustrated with Mailchimp? Discover why you both love and question it — and how simple structural fixes reduce email marketing friction.
Zombie Contacts in Mailchimp Are Hurting Your Decisions (Not Your Open Rates)
Zombie contacts don’t just sit quietly in your Mailchimp account. Over time, they distort your data, slow decisions, and quietly erode confidence. This isn’t about cleaning your list. It’s about trusting your signal again.
Your Mailchimp Data Looks Fine—But Here’s Why You Shouldn’t Trust It
Think your Mailchimp data is complete? Think again. Discover why “complete” doesn’t mean “clear”, how lost context kills segmentation, and what to ask if you want to email smarter—not just more.
Segmentation That Works #4: Dynamic Content in Mailchimp: When to Use It (and When Not To)
Dynamic content can transform your Mailchimp emails—but only if you use it wisely. Here’s what it is, when to use it, and how not to overdo it.
Segmentation That Works #3: How to Segment an Existing Mailchimp List (Without the Headache)
Think it’s too late to segment your existing Mailchimp audience? Think again. Here’s how to retrofit relevance—without annoying your whole list.
Segmentation That Works #2: How to Segment Your Mailchimp List (and Actually Make It Work)
Segmentation isn’t optional—it’s the difference between emails that connect and those that get ignored. Here’s how to build your Mailchimp setup the smart way.
Segmentation That Works #1: The Smarter Way to Send Email
Email blasts don’t cut it anymore. Here’s how to build real segmentation into your email marketing strategy—from what to track to how to start using it.
5 Mailchimp Database Mistakes That Quietly Kill Your Campaigns
Clever subject line, great design… and still getting ignored? The problem might not be your email. It might be your database. Here are 5 common Mailchimp database mistakes that quietly wreck performance (and exactly how to fix them).
The Hidden Pain of Email List Monsters: How to Identify and Banish Them Forever!
Think your email list is healthy? Hidden “list monsters” like bad data and dead subscribers could be dragging down your results. Here’s how to spot them and clean them out for good.
From Spam to Inbox: Your Path to Perfect Email Deliverability
To conquer email deliverability challenges and ensure your emails grace the inbox rather than the spam,focus on key factors like verification and authentication, list quality, reputation, content, and thorough testing.
Standing Out in a Crowded Inbox: The Art of Openability
Openability is the gateway to engagement in email marketing. It’s the initial spark that ignites the recipient’s curiosity, encouraging them to take that all-important step of opening the email.
Why Mailchimp Forms Limit Your Marketing (and How to Separate Capture from Storage)
Mailchimp’s forms are fine for beginners, but they quickly become a straitjacket. By separating capture from storage, you unlock flexibility, cleaner data, and a system that works for your business, not against it
Mastering Readability: Paving the Way for Compelling Email Experiences
Enhancing readability elevates your email marketing efforts.
Structuring your email content in a way that maximises readability gives your audience the best chance to absorb and engage with your content effectively.
The Clickability Strategy: How to Elevate your Email Game
Every subject line you tweak, every button colour you adjust, every word you write…All of it contributes to the overall click success of your campaigns. Here’s some small tweaks you can make to increase your clickability rate.
Time to Face It: Your Email List Isn’t as Alive as You Think
Mailchimp list cleanup is key to improving your email performance. Learn how to re-engage contacts, archive dead weight, and boost deliverability—all while saving money.
How Chimp Answers Use AI to Make Our Life Easier (and Get More Done)
Discover how Chimp Answers use Wendall, our AI sidekick, to brainstorm, write, analyse, and supercharge Mailchimp email marketing—faster and smarter.
The 12 Chimp Commandments: Smarter Mailchimp Marketing Starts Here
Tired of email campaigns that fall flat? These 12 Mailchimp commandments are your roadmap to smarter, more effective marketing—without the guesswork or overwhelm.
Email Envelopes
Every email you send has an envelope… and if you don’t leverage it, it’ll damage your open rate.
Handling Incorrectly Unsubscribed and Cleaned Contacts
If you have unsubscribed and cleaned contacts in your account, but want them live… here’s how to handle them.
Why a Mailchimp Account Audit Matters
Your Mailchimp account requires a regular account audit to ensure it’s running smoothly and driving your email marketing efforts in the right direction.
Back to Basics – Email Marketing Fundamentals
If you aren’t taking aware of the fundamentals of successful email marketing… you’re going to suffer some pain
Supercharge Your Growth in 2025: How to Use Mailchimp Popups for Engagement & Conversions
Let’s dive into the different types of popups you can leverage within Mailchimp in 2025—and, more importantly, how to wield them like a seasoned pro
What do to with Unsubscribed and Cleaned Emails In Mailchimp
To understand what to do, (if anything) you need to get a handle on what these terms mean to you and Mailchimp. Once you know this, it’s a lot easier to handle.
Testing An Automation
Testing an automation is as important as building one. You NEED to test so that you are confident they are gong to the right people at the right time. This Gmail ‘+’ hack will help.
Master Your Email Welcome Series
Your email welcome series is your best way of creating a first impression. Make sure you’re doing it the right way…
The Power of Segmentation in your Emails
How to segment your email database to get better resultsIf you're sending the same emails to everyone on your database, you're undermining your efforts and missing a big part of why email marketing is so powerfulOver recent years, we've introduced a new service into...
How to let your Subscribers Binge on your Emails
How to let your subscribers binge your emailsStruggling to understand who your customer actually is?...and what motivates them? Use this FREE Customer Avatar Worksheet to develop your marketing activities with a specific person in mind and ensure you know what to say...
Why you need a Watertight Mailchimp Account
Why you need a Watertight Mailchimp AccountRobin AdamsChimpmaster GeneralChimp Answersit's not a dry suit... it's more of a slightly damp suitSome of you may know that in my former life I was a pretty active Scuba Diver - to the extent that I’d qualified as an...
Master Pop-Ups in Mailchimp: Boost Your Conversions Without Annoying Your Visitors
Mailchimp’s latest update makes it easier than ever to create pop-ups that actually work—helping you grow your email list without driving visitors away. Let’s break down how to use them the right way.
Unlock Higher Conversions with Mailchimp’s Smarter, Sleeker Popup Forms—Here’s Why They’re a Game-Changer!
With Mailchimp’s latest popup features, gathering leads is easier than ever, all while keeping the user experience smooth.
The New Mobile Email Editing Tool in Mailchimp: What You Need to Know
did you know you can now edit and customise your email design directly in mobile view?
How to Grow your Email List… in Simple Terms.
OK, so I’m going to cut to the chase on this and let you know the two things EVERYBODY needs to grow their email list.
A place to sign up to the list and Traffic (or Interest)
7 ways to stop subscribers becoming inactive in Mailchimp (#5 is a must!)
To keep your subscribers around for the long haul, you need to figure out what they care about most and how to connect with them effectively.
Revitalise Your Email Marketing Strategy in 2025: Fresh Ideas for a New Year
We’ve listed below the top 6 activities that we think you should definitely consider if you’re serious about revitalising your email marketing strategy for 2024.
The Perfect Email: A Step-by-Step Guide to Getting It Right
Designing the perfect email isn’t just about ticking a checklist; it’s about creating an experience that grabs attention, builds trust, and drives action.
Mailchimp Email Campaign Naming Conventions
It’s all about the quality of your list, and one thing you need to remember is that when it comes to email marketing, not all subscribers are created equal.Because lurking within your list sits a whole array of ghouls and goblins ready to cause havoc on your data.We’re talking about your email monsters.
The 9 Common Mailchimp Mistakes You Need to Avoid!
Even the most straightforward Mailchimp mistakes can have a big impact on your email marketing success. From not getting proper consent to not tracking where your leads come from, each misstep can cost you time, money, and valuable opportunities.
What type of Mailchimp Account do you have?
Knowing what level of Mailchimp account you are on is key to being able to know how to manage your costs in Mailchimp
Don’t Pay Too Much for Mailchimp
Recession or Boom, you don’t want to pay more than you need to. Keep your Mailchimp costs down with this checklist of Mailchimp budget tips.
How Mailchimp Billing Works – Standard Accounts
Since May 2019, if you’ve started or upgraded, chances are you’re on a Mailchimp Standard or Essentials Account… which means how you’re charged is based on your Contact Count
How Mailchimp Billing Works – Legacy Accounts
If you had a Mailchimp account prior to May 2019, you’re likely on a Legacy Account, which means your monthly charge is based on your active subscribers.
The Beginners Guide to SMS Marketing in Mailchimp
We’ve got the beginners guide to SMS marketing,from obtaining consent to crafting engaging messages and timing your campaigns for maximum impact.
What’s in a Name? Why, how you name things in Mailchimp Matters…
it’s really important to use a good naming convention for everything you create in Mailchimp to stay organised (not just campaigns, tags need them too).
How to Automatically Archive Unsubscribed Contacts in Mailchimp
If you’re only email marketing, then you get charged for unsubscribes in Mailchimp – how do you automatically archive unsubscribes easily? We have the answer
Membership Associations, Wake Up! Your Members Need More Than Just a Confirmation Email
Email marketing isn’t just another checkbox on your to-do list; it’s the lifeline of your membership organisation.
From Inbox to Engagement:Insights from ZeroBounce’s Latest Survey
Here at Chimp Answers, we know the value of key email marketing insights for businesses like yours to elevate their email marketing strategies.
Enhance Your Email Campaigns:6 Benefits of Using Mailchimps New Email Builder
Use Mailchimps New Email Builder for your Email Campaigns. Unlock 6 compelling benefits, including enhanced user experience, seamless integration, and advanced marketing tools.
How SEO and email can combine efforts to maximise your results
It is actually possible to use SEO and email marketing in ways that help these two distinct digital marketing approaches bring the best out of each other. Here are just a few examples of what you could do to elevate your company’s profile…
Mastering Email Marketing: The 7 Steps You Need to Know
Mastering Email Marketing: The 7 Steps You Need to Know – We’ve developed a 7-step framework for email marketing that ensures you’re doing everything you can to get the best results and harness the full potential of email marketing.
Prepare Now for February! Navigating Yahoo and Gmail Authentication Changes
How to navigate Yahoo and Gmail authentication policies starting in February 2024
The DORC Framework. How Small Improvements Lead to Big Wins
Deliverability ensures that your email reaches their inbox, Openability prompts them to click and read, Readability ensures they understand the message, and Clickability encourages them to take action.
Boost Your Email Marketing with these 6 Crucial Copywriting Tips
How to craft compelling copy that converts
You Had Me at Hello…How Email Marketing and the Marketing Path Can Create Lifelong Connections
In a world where email perfection can make or break a customer’s journey, the alliance between email marketing and the Marketing Path is certainly an invincible force.
9 Essential E-commerce Emails You Can Use Today to Boost Sales and Engage Customers
Below, we explore some of the most common types of emails that every e-commerce business should be using in their email marketing strategy.
Slice the Cake: How to Segment and find your Niche.
Unlocking the true potential of your email subscribers goes beyond just building a contact list. It’s all about harnessing the power of segmentation and finding your niche.
Mastering Mailchimp’s Campaign Manager: A Quick Tips Guide
In this quick tips guide, we’ll walk you through the process of using Campaign Manager to create effective multichannel campaigns that drive engagement and deliver results.
The Ultimate Email Campaign Sending Checklist: Ensure a Flawless Delivery Everytime
Utilising this email campaign checklist before sending can make a world of difference and at the end of the day, you want your campaign to be flawless, engaging, and drive outstanding results.
Are Mailchimp’s New Updates Worth the Hype? Find Out How They Could Transform Your Email Marketing
Mailchimps new updates: Mailchimp announced over 150 new updates last Thursday at their recent star studded marketing conference, From:Here To:There
Why Consent is so Important in Marketing
Consent is one of the most powerful things a prospect can give you. Consent will always improve your marketing results – or kill them if you don’t have it.
When to use Groups & Tags in Mailchimp
Tags & Groups are the primary way you can segment your audience, and on the face of it are pretty interchangeable… but there are a few things that we’d suggest you look at to guide when to use them.
The Beginners Guide to A/B Testing
You need to measure the performance of your campaigns in your Mailchimp email campaign report to understand what’s working and what isn’t.
Quick Tip: Omnivore & How Mailchimp Protects Itself
Omnivore is Mailchimp’s Police Department, protecting itself and it’s senders from bad emailers who damage it’s reputation. Learn how it works and stay informed
Marketing Paths
The organisations who succeed are those who can create an effective marketing path for these prospects to follow through to a destination –
Mastering Mailchimp Email Campaign Reports: Unlocking Insights for Successful Email Campaigns
You need to measure the performance of your campaigns in your Mailchimp email campaign report to understand what’s working and what isn’t.
Quick Tip: Demystifying the Mailchimp Sign up form
Capturing leads is crucial for growing your business and one effective way to do this is by utilising the “core” form that Mailchimp gives you for every audience,
From Engagement to Conversion: Why Click Through Rate (CTR) Is Crucial for Email Campaigns
The Email CTR allows you to determine whether or not your audience is responding to your email content and how interesting and effective it is.
Speed Counts
If you’re not automating an immediate response to a form completion on your website, you are losing business. Don’t agree? Here are 6 reasons why speed matters
Quick Tip: How to hide content when viewing archived emails
Every time you create and send a campaign in Mailchimp, as well as the email, an online archive of that campaign is automatically created – which is how people who want to see the email “in their browser” can view it.
Quick Tip: Cleaned Contacts in Mailchimp
In short, when an email is marked as “cleaned” in Mailchimp, it means that Mailchimp has tried to deliver an email on your behalf to that address but the email failed to deliver -it marks it as cleaned.
You asked, We answered : Your Complete Guide to Effective Email Marketing
We understand that email marketing can be a bit overwhelming, especially with all the details and best practices to remember. But don’t worry, we’re here to help make things easier for you!
Quick Tip: Why Your test emails go to spam and what to do about it
In this blog, we’ll let you know you don’t need to worry if you’re
Elevate Your Email Marketing: 8 Innovative Tactics to Amplify Click-Through Rates and Enhance Conversions.
In this blog, we’ll look at eight unique strategies for improving your email game and increasing click-through rates.
Everything You Need to Know about Unsubscribed, Non-Subscribed, and Cleaned Contacts in Mailchimp!
How can you get more people filling out the forms on your website? We focus on 3 specific elements, that when working together can have exponential impact on your signup effectiveness.
How to get more subscribers onto your email list
How can you get more people filling out the forms on your website? We focus on 3 specific elements, that when working together can have exponential impact on your signup effectiveness.
From Drab to Fab: 10 Ways to Turn Boring Emails into Engaging Reads
Are you fed up with sending boring email messages that receive only minimal attention? Fear not! we’ve got ten tips to turn your drab emails into fabulously engaging reads.
AI and Email Marketing: An Awesome Alliance? – How AI takes Email Marketing to the Next Level
The potential of AI in email marketing is enormous. With AI, you can create compelling content, identify the ideal time to send emails, and automate personalised emails to each subscriber.
Are you making the most of Mailchimp? 6 Must-Use Mailchimp Tips to enhance your email performance
If you’re serious about making the most of Mailchimp and correctly, you need to follow these 6 key steps to enhance your email performance.
I think my emails are going to SPAM… What can I do about it?
Read our latest blog where we take a closer look at the 6 main reasons why emails end up in the spam folder and show you how to fix them to ensure yours don’t wind up there too.
To kill or cure? The curse of the email zombies
keep reading and I’ll define what exactly a zombie is, explore why they’re a problem, discuss how to deal with them and show you how to keep your zombies revived so they remain alive. Make sure you follow my tips and before long you’ll be breathing life back into your dead list once again.
7 things I wish i’d known when setting up a Mailchimp account
Most people who are sending emails just ‘don’t know what they don’t know’
So here’s 7 things I wish I’d known when setting up my email marketing in Mailchimp.
Email Marketing in 2023 – what you need to know
Here are the key things we’re seeing on the horizon: if you’re planning to step up your email marketing game (and why wouldn’t you) this is a must read.
Email Automations in Mailchimp you can use for your business now!
One question we often get asked is “what automations should MY business do?”
So we’ve created a number of businesses that represent the types of people we hear from, and outlined some specific campaigns that they can use.
13 essential types of emails you need to include in your email strategy today
Keep reading as we walk you through the essential types of emails you should be incorporating into your email strategy
9.5 ways to prepare for Black Friday as a Mailchimper
If you want to be successful in your email marketing campaigns, you need to throw out that one size fits all idea and focus on segmentation and personalisation.
Part 2: Your step by step guide to segmentation success
If you want to be successful in your email marketing campaigns, you need to throw out that one size fits all idea and focus on segmentation and personalisation.
Your step by step guide to segmentation success
Segmentation is the process of dividing your audience into different groups, based on demographics, activity, or any other metric you’d like to use.