7 things I wish i’d known when setting up a Mailchimp account
Most people who are sending emails just ‘don’t know what they don’t know’
So here’s 7 things I wish I’d known when setting up my email marketing in Mailchimp.
Unsubscribes: Are you paying over the odds?
If you’re on a Mailchimp Standard Account (non-legacy), then there is a high chance that you are paying for things you don’t need. We’re talking about your unsubscribes…
What do to with Unsubscribed and Cleaned Emails In Mailchimp
To understand what to do, (if anything) you need to get a handle on what these terms mean to you and Mailchimp. Once you know this, it’s a lot easier to handle.
Chimp Chats – Email Zombies and how to manage them, Episode 6
Watch Episode 6 of Chimp Chat where we talk about Email Zombies – ya know, those people who never open your emails but are still on your list and may be costing you money.
At what point is a subscriber GONE?
Keeping your audiences organised and relevant is an important part of email marketing, but how do we know when a subscriber is really ‘gone’…as in, they are in your audience (list) but really shouldn’t be…and actually, perhaps, don’t want to be?
Managing Account Access
Who has access to your Mailchimp account?… How you should manage users and agencies who have access to your data in a GDPR & Data Protection world.
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