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The 12 Chimp Commandments: Smarter Mailchimp Marketing Starts Here

The 12 Chimp Commandments: Smarter Mailchimp Marketing Starts Here

by Robin Adams | Jul 18, 2025 | Account Management, Audience Management, Capture, Clickability, Deliverability, DORC, Email Content and Design, Email marketing and Mailchimp Fundamentals, Openability, Planning & Systems, Readability, Welcome Emails

Tired of email campaigns that fall flat? These 12 Mailchimp commandments are your roadmap to smarter, more effective marketing—without the guesswork or overwhelm.

7 things I wish i’d known when setting up a Mailchimp account

7 things I wish i’d known when setting up a Mailchimp account

by Liz Seymour | Dec 8, 2022 | Account Management, Email Marketing, Planning

Most people who are sending emails just ‘don’t know what they don’t know’
So here’s 7 things I wish I’d known when setting up my email marketing in Mailchimp.

Unsubscribes: Are you paying over the odds?

Unsubscribes: Are you paying over the odds?

by Liz Seymour | Jul 27, 2022 | Account Management, Email Marketing

If you’re on a Mailchimp Standard Account (non-legacy), then there is a high chance that you are paying for things you don’t need. We’re talking about your unsubscribes…

Chimp Chats – Email Zombies and how to manage them, Episode 6

Chimp Chats – Email Zombies and how to manage them, Episode 6

by Robin Adams | Jul 6, 2021 | Account Management, Audience Management, Deliverability, Email Open rates

Watch Episode 6 of Chimp Chat where we talk about Email Zombies – ya know, those people who never open your emails but are still on your list and may be costing you money.

At what point is a subscriber GONE?

At what point is a subscriber GONE?

by Robin Adams | Mar 2, 2021 | Email Marketing, Account Management, Audience Management, Deliverability, Deliverability, List Management

Keeping your audiences organised and relevant is an important part of email marketing, but how do we know when a subscriber is really ‘gone’…as in, they are in your audience (list) but really shouldn’t be…and actually, perhaps, don’t want to be?

Managing Account Access

Managing Account Access

by Robin Adams | Aug 19, 2020 | Account Management

Who has access to your Mailchimp account?… How you should manage users and agencies who have access to your data in a GDPR & Data Protection world.

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Recent Blog Posts

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