Your name matters, especially when it comes to emails. Email is sent from an individual to an individual and for most small businesses your email needs to come from a named person in the business and not “sales” or “info”. Why? Let me explain…
When an email is received, the first thing anyone does is look at who it’s from and connects this with previous knowledge or expectations associated with that name.
Stop looking at open rates and start looking at the actual opens because email open rates don’t matter when it comes to analysing marketing performance.
Boost Your Email Marketing with these 6 Crucial Copywriting Tips
From Spam to Inbox: Your Path to Perfect Email Deliverability
Standing Out in a Crowded Inbox: The Art of Openability
Mastering Readability: Paving the Way for Compelling Email Experiences
The Clickability Strategy: Elevate your Email Game
You Had Me at Hello…How Email Marketing and the Marketing Path Can Create Lifelong Connections