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The Clickability Strategy: How to Elevate your Email Game

The Clickability Strategy: How to Elevate your Email Game

by Liz Seymour | Aug 7, 2025 | Clickability, DORC, Email Marketing Strategy, Email Optimisation

Every subject line you tweak, every button colour you adjust, every word you write…All of it contributes to the overall click success of your campaigns. Here’s some small tweaks you can make to increase your clickability rate.

The 12 Chimp Commandments: Smarter Mailchimp Marketing Starts Here

The 12 Chimp Commandments: Smarter Mailchimp Marketing Starts Here

by Robin Adams | Jul 18, 2025 | Account Management, Audience Management, Capture, Clickability, Deliverability, DORC, Email Content and Design, Email marketing and Mailchimp Fundamentals, Openability, Planning & Systems, Readability, Welcome Emails

Tired of email campaigns that fall flat? These 12 Mailchimp commandments are your roadmap to smarter, more effective marketing—without the guesswork or overwhelm.

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