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The Power of Send Segments: Stop Rebuilding the Same Audience Every Time

The Power of Send Segments: Stop Rebuilding the Same Audience Every Time

by Robin Adams | Mar 6, 2026 | Audience Management, Database, Email Marketing, Email Marketing Strategy, List Management, Marketing, Segmentation

Stop rebuilding the same Mailchimp audience every time you send an email. Discover how simple “Send Segments” make targeting campaigns faster and easier.

The Clickability Strategy: How to Elevate your Email Game

The Clickability Strategy: How to Elevate your Email Game

by Liz Seymour | Aug 7, 2025 | Clickability, DORC, Email Marketing Strategy, Email Optimisation

Every subject line you tweak, every button colour you adjust, every word you write…All of it contributes to the overall click success of your campaigns. Here’s some small tweaks you can make to increase your clickability rate.

The New Mobile Email Editing Tool in Mailchimp: What You Need to Know

The New Mobile Email Editing Tool in Mailchimp: What You Need to Know

by Liz Seymour | Feb 18, 2025 | Capture, Email Marketing, Email Marketing Strategy

did you know you can now edit and customise your email design directly in mobile view?

How to Grow your Email List… in Simple Terms.

How to Grow your Email List… in Simple Terms.

by Liz Seymour | Feb 2, 2025 | Capture, Email Marketing, Email Marketing Strategy

OK, so I’m going to cut to the chase on this and let you know the two things EVERYBODY needs to grow their email list.

A place to sign up to the list and Traffic (or Interest)

Slice the Cake: How to Segment and find your Niche.

Slice the Cake: How to Segment and find your Niche.

by Liz Seymour | Jul 20, 2023 | Email Marketing, Email Marketing Strategy

Unlocking the true potential of your email subscribers goes beyond just building a contact list. It’s all about harnessing the power of segmentation and finding your niche.

Recent Blog Posts

  • How NICE Simplified Email Marketing by Bringing Five Mailchimp Audiences Together
  • Not Every Organisation Needs More Subscribers
  • Still Sending the Same Email to Everyone? You’re Not Alone.
  • Are You Adding People Manually To Your Mailchimp Database? There’s A Better Way
  • Mailchimp Sections: What they are and how to use them (Updated)
  • The (Not-So-Technical) Guide to Mailchimp Landing Pages

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