When to use Groups & Tags in Mailchimp
Tags & Groups are the primary way you can segment your audience, and on the face of it are pretty interchangeable… but there are a few things that we’d suggest you look at to guide when to use them.
The Beginners Guide to A/B Testing
You need to measure the performance of your campaigns in your Mailchimp email campaign report to understand what’s working and what isn’t.
Quick Tip: Omnivore & How Mailchimp Protects Itself
Omnivore is Mailchimp’s Police Department, protecting itself and it’s senders from bad emailers who damage it’s reputation. Learn how it works and stay informed
Quick Tip: Demystifying the Mailchimp Sign up form
Capturing leads is crucial for growing your business and one effective way to do this is by utilising the “core” form that Mailchimp gives you for every audience,
The DORC Framework. How Small Improvements Lead to Big Wins
Deliverability ensures that your email reaches their inbox, Openability prompts them to click and read, Readability ensures they understand the message, and Clickability encourages them to take action.
Quick Tip: How to hide content when viewing archived emails
Every time you create and send a campaign in Mailchimp, as well as the email, an online archive of that campaign is automatically created – which is how people who want to see the email “in their browser” can view it.
