Your name matters, especially when it comes to emails. Email is sent from an individual to an individual and for most small businesses your email needs to come from a named person in the business and not “sales” or “info”. Why? Let me explain…
Don’t make it difficult for your customers to say yes…don’t put up unnecessary barriers. Make sure your potential clients know why you are the perfect fit, so that buying from you is a no brainer.
Don’t make it difficult for your customers to say yes…don’t put up unnecessary barriers. Make sure your potential clients know why you are the perfect fit, so that buying from you is a no brainer.
When an email is received, the first thing anyone does is look at who it’s from and connects this with previous knowledge or expectations associated with that name.
Stop looking at open rates and start looking at the actual opens because email open rates don’t matter when it comes to analysing marketing performance.
Mailchimp Landing Pages are very easy to use, but before you do make sure you understand how you are going to use them in your business…here are some ideas to get you started.
