When an email is received, the first thing anyone does is look at who it’s from and connects this with previous knowledge or expectations associated with that name.
Stop looking at open rates and start looking at the actual opens because email open rates don’t matter when it comes to analysing marketing performance.
Mailchimp Landing Pages are very easy to use, but before you do make sure you understand how you are going to use them in your business…here are some ideas to get you started.
Testing an automation is as important as building one. You NEED to test so that you are confident they are gong to the right people at the right time. This Gmail ‘+’ hack will help.
Consent is one of the most powerful things a prospect can give you. Consent will always improve your marketing results – or kill them if you don’t have it.
Times are challenging for everyone, and email is still one of the great ways you can communicate with people – but only if you do it the right way