Deliverability ensures that your email reaches their inbox, Openability prompts them to click and read, Readability ensures they understand the message, and Clickability encourages them to take action.
How to craft compelling copy that converts
To conquer email deliverability challenges and ensure your emails grace the inbox rather than the spam,focus on key factors like verification and authentication, list quality, reputation, content, and thorough testing.
Openability is the gateway to engagement in email marketing. It’s the initial spark that ignites the recipient’s curiosity, encouraging them to take that all-important step of opening the email.
Enhancing readability elevates your email marketing efforts.
Structuring your email content in a way that maximises readability gives your audience the best chance to absorb and engage with your content effectively.
Every subject line you tweak, every button colour you adjust, every word you write…All of it contributes to the overall click success of your campaigns. Here’s 9 small tweaks you can make to increase your clickability rate.