Prepare Now for February! Navigating Yahoo and Gmail Authentication Changes
How to navigate Yahoo and Gmail authentication policies starting in February 2024
The DORC Framework. How Small Improvements Lead to Big Wins
Deliverability ensures that your email reaches their inbox, Openability prompts them to click and read, Readability ensures they understand the message, and Clickability encourages them to take action.
How to get an email opened
If your email doesn’t get opened by the recipient, was it ever sent in the first place? You can influence your open rates… and here are the tools to use
Chimp Chats – Email Zombies and how to manage them, Episode 6
Watch Episode 6 of Chimp Chat where we talk about Email Zombies – ya know, those people who never open your emails but are still on your list and may be costing you money.
At what point is a subscriber GONE?
Keeping your audiences organised and relevant is an important part of email marketing, but how do we know when a subscriber is really ‘gone’…as in, they are in your audience (list) but really shouldn’t be…and actually, perhaps, don’t want to be?
Be Somebody Else In Your Emails
When an email is received, the first thing anyone does is look at who it’s from and connects this with previous knowledge or expectations associated with that name.
Recent Blog Posts
How NICE Simplified Email Marketing by Bringing Five Mailchimp Audiences Together
Not Every Organisation Needs More Subscribers
Still Sending the Same Email to Everyone? You’re Not Alone.
Are You Adding People Manually To Your Mailchimp Database? There’s A Better Way
Mailchimp Sections: What they are and how to use them (Updated)
The (Not-So-Technical) Guide to Mailchimp Landing Pages