Chimp Chats – Email Zombies and how to manage them, Episode 6
Watch Episode 6 of Chimp Chat where we talk about Email Zombies – ya know, those people who never open your emails but are still on your list and may be costing you money.
At what point is a subscriber GONE?
Keeping your audiences organised and relevant is an important part of email marketing, but how do we know when a subscriber is really ‘gone’…as in, they are in your audience (list) but really shouldn’t be…and actually, perhaps, don’t want to be?
Be Somebody Else In Your Emails
When an email is received, the first thing anyone does is look at who it’s from and connects this with previous knowledge or expectations associated with that name.
Email Open Rates Don’t Matter
Stop looking at open rates and start looking at the actual opens because email open rates don’t matter when it comes to analysing marketing performance.
How to get an email opened
If your email doesn’t get opened by the recipient, was it ever sent in the first place? You can influence your open rates… and here are the tools to use
Recent Blog Posts
Chimp Chats – Segmentation – Tags and Groups, Episode 8
Chimp Chats – The first 100 – getting started with email marketing, Episode 7
Chimp Chats – Email Zombies and how to manage them, Episode 6
Chimp Chats – Email Subject Lines, Episode 5
Chimp Chats – Email Design, Episode 4
Chimp Chats – Deliverability, Episode 3