by Liz Seymour | Apr 27, 2023 | Deliverability, Email Marketing, Email Open rates
Deliverability ensures that your email reaches their inbox, Openability prompts them to click and read, Readability ensures they understand the message, and Clickability encourages them to take action.
by Robin Adams | Jun 9, 2022 | Email Open rates, Deliverability, Email Marketing
If your email doesn’t get opened by the recipient, was it ever sent in the first place? You can influence your open rates… and here are the tools to use
by Robin Adams | Jul 6, 2021 | Account Management, Audience Management, Deliverability, Email Open rates
Watch Episode 6 of Chimp Chat where we talk about Email Zombies – ya know, those people who never open your emails but are still on your list and may be costing you money.
by Robin Adams | Mar 2, 2021 | Email Marketing, Account Management, Audience Management, Deliverability, Deliverability, List Management
Keeping your audiences organised and relevant is an important part of email marketing, but how do we know when a subscriber is really ‘gone’…as in, they are in your audience (list) but really shouldn’t be…and actually, perhaps, don’t want to be?
by Robin Adams | Sep 9, 2020 | Email Marketing, Deliverability, Deliverability, Mailchimp, Tips
When an email is received, the first thing anyone does is look at who it’s from and connects this with previous knowledge or expectations associated with that name.
by Robin Adams | Sep 2, 2020 | Email Marketing, Deliverability, Deliverability, Mailchimp
Stop looking at open rates and start looking at the actual opens because email open rates don’t matter when it comes to analysing marketing performance.