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At what point is a subscriber GONE?

At what point is a subscriber GONE?

by Robin Adams | Mar 2, 2021 | Email Marketing, Account Management, Audience Management, Deliverability, Deliverability, List Management

Keeping your audiences organised and relevant is an important part of email marketing, but how do we know when a subscriber is really ‘gone’…as in, they are in your audience (list) but really shouldn’t be…and actually, perhaps, don’t want to be?

Be Somebody Else In Your Emails

Be Somebody Else In Your Emails

by Robin Adams | Sep 9, 2020 | Email Marketing, Deliverability, Deliverability, Mailchimp, Tips

When an email is received, the first thing anyone does is look at who it’s from and connects this with previous knowledge or expectations associated with that name.

Email Open Rates Don’t Matter

Email Open Rates Don’t Matter

by Robin Adams | Sep 2, 2020 | Email Marketing, Deliverability, Deliverability, Mailchimp

Stop looking at open rates and start looking at the actual opens because email open rates don’t matter when it comes to analysing marketing performance.

How to get an email opened

How to get an email opened

by Robin Adams | Mar 17, 2020 | Email Open rates, Deliverability, Email Marketing

If your email doesn’t get opened by the recipient, was it ever sent in the first place? You can influence your open rates… and here are the tools to use

Recent Blog Posts

  • At what point is a subscriber GONE?
  • What’s your name?
  • What to do with Unsubscribed and Cleaned Emails in Mailchimp | Chimp AnswersWhat do to with Unsubscribed and Cleaned Emails In Mailchimp
  • What email newsletter sign up incentives work best?
  • A perfect fit | Gain more customers | Chimp AnswersThe Perfect Fit
  • Mailchimp Tags or Groups?MailChimp Groups vs Tags

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