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The DORC Framework. How Small Improvements Lead to Big Wins

The DORC Framework. How Small Improvements Lead to Big Wins

by Liz Seymour | Apr 27, 2023 | Deliverability, Email Marketing, Email Open rates

Deliverability ensures that your email reaches their inbox, Openability prompts them to click and read, Readability ensures they understand the message, and Clickability encourages them to take action.

How to get an email opened

How to get an email opened

by Robin Adams | Jun 9, 2022 | Email Open rates, Deliverability, Email Marketing

If your email doesn’t get opened by the recipient, was it ever sent in the first place? You can influence your open rates… and here are the tools to use

Chimp Chats – Email Zombies and how to manage them, Episode 6

Chimp Chats – Email Zombies and how to manage them, Episode 6

by Robin Adams | Jul 6, 2021 | Account Management, Audience Management, Deliverability, Email Open rates

Watch Episode 6 of Chimp Chat where we talk about Email Zombies – ya know, those people who never open your emails but are still on your list and may be costing you money.

At what point is a subscriber GONE?

At what point is a subscriber GONE?

by Robin Adams | Mar 2, 2021 | Email Marketing, Account Management, Audience Management, Deliverability, Deliverability, List Management

Keeping your audiences organised and relevant is an important part of email marketing, but how do we know when a subscriber is really ‘gone’…as in, they are in your audience (list) but really shouldn’t be…and actually, perhaps, don’t want to be?

Be Somebody Else In Your Emails

Be Somebody Else In Your Emails

by Robin Adams | Sep 9, 2020 | Email Marketing, Deliverability, Deliverability, Mailchimp, Tips

When an email is received, the first thing anyone does is look at who it’s from and connects this with previous knowledge or expectations associated with that name.

Email Open Rates Don’t Matter

Email Open Rates Don’t Matter

by Robin Adams | Sep 2, 2020 | Email Marketing, Deliverability, Deliverability, Mailchimp

Stop looking at open rates and start looking at the actual opens because email open rates don’t matter when it comes to analysing marketing performance.

Recent Blog Posts

  • Boost Your Email Marketing with these 6 Crucial Copywriting Tips
  • From Spam to Inbox: Your Path to Perfect Email Deliverability
  • Standing Out in a Crowded Inbox: The Art of Openability
  • Mastering Readability: Paving the Way for Compelling Email Experiences
  • The Clickability Strategy: Elevate your Email Game
  • You Had Me at Hello…How Email Marketing and the Marketing Path Can Create Lifelong Connections

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