Deliverability ensures that your email reaches their inbox, Openability prompts them to click and read, Readability ensures they understand the message, and Clickability encourages them to take action.
If your email doesn’t get opened by the recipient, was it ever sent in the first place? You can influence your open rates… and here are the tools to use
Watch Episode 6 of Chimp Chat where we talk about Email Zombies – ya know, those people who never open your emails but are still on your list and may be costing you money.
Keeping your audiences organised and relevant is an important part of email marketing, but how do we know when a subscriber is really ‘gone’…as in, they are in your audience (list) but really shouldn’t be…and actually, perhaps, don’t want to be?
When an email is received, the first thing anyone does is look at who it’s from and connects this with previous knowledge or expectations associated with that name.
Stop looking at open rates and start looking at the actual opens because email open rates don’t matter when it comes to analysing marketing performance.
Marketing Paths
Mastering Mailchimp Email Campaign Reports: Unlocking Insights for Successful Email Campaigns
Quick Tip: Demystifying the Mailchimp Sign up form
From Engagement to Conversion: Why Click Through Rate (CTR) Is Crucial for Email Campaigns
Speed Counts
The DORC Framework. How Small Improvements Lead to Big Wins