by Liz Seymour | Sep 25, 2025 | Deliverability, Email Optimisation
To conquer email deliverability challenges and ensure your emails grace the inbox rather than the spam,focus on key factors like verification and authentication, list quality, reputation, content, and thorough testing.
by Liz Seymour | Aug 7, 2025 | Clickability, DORC, Email Marketing Strategy, Email Optimisation
Every subject line you tweak, every button colour you adjust, every word you write…All of it contributes to the overall click success of your campaigns. Here’s some small tweaks you can make to increase your clickability rate.
by Robin Adams | Jun 21, 2021 | Design, Email Optimisation, Tips, Video Tutorial
Watch Episode 4 of Chimp Chat where we talk about Email Design – How important is it really? Do we owe it to our mailing list to send them something packed with value and looks great too? Or doesn’t design matter as much as we may think?