What's an Audience? The more things change, the more they stay the same... Struggling to understand who your customer actually is?…and what motivates them? Use this FREE Customer Avatar Worksheet to develop your marketing activities with a specific person...
MailChimp Deathmatch: Groups vs Tags It's the question we're all asking... who you got? Struggling with your marketing and where MailChimp fits in?… why not check out the KickStart Your Marketing System training course? It’s a 6 week course with live...
Dear Mister Web Designer... An open message to the web designers who plague my MailChimp life... An open message to all web designers (please note, I don’t mean to tarnish all web designers out there with the same brush, I know several web designers who are...
Learn to Love Unsubscribes Why you need to appreciate when someone unsubscribes... Nobody likes to be rejected. I remember the first time I got dumped it hurt like hell… I didn’t think I’d done anything wrong and so to be told that I wasn’t...
Don't get lost in the 'How' - Step 2: Storage Why planning is so important when you start stepping up your MailChimp game This is the 3rd of a 5 part series on MailChimp planning. You can read the first post here, and then about sending, capture and the conclusion....
On 31st July 2018, my heart skipped a beat… MailChimp “finally” was introducing tags to their system! Hallelujah!… Tags are something I’ve been hoping for pretty much since I started using MailChimp… The ability to easily...
