Keeping your audiences organised and relevant is an important part of email marketing, but how do we know when a subscriber is really ‘gone’…as in, they are in your audience (list) but really shouldn’t be…and actually, perhaps, don’t want to be?
To understand what to do, (if anything) you need to get a handle on what these terms mean to you and Mailchimp. Once you know this, it’s a lot easier to handle.
Mailchimp Tags vs Mailchimp Groups How to decide which you should be using… “There has to be an answer…” Struggling to understand who your customer actually is?...and what motivates them? Use this FREE Customer Avatar Worksheet to develop your...
What's an Audience? The more things change, the more they stay the same... Struggling to understand who your customer actually is?…and what motivates them? Use this FREE Customer Avatar Worksheet to develop your marketing activities with a specific person...
Dear Mister Web Designer... An open message to the web designers who plague my MailChimp life... An open message to all web designers (please note, I don’t mean to tarnish all web designers out there with the same brush, I know several web designers who are...
Learn to Love Unsubscribes Why you need to appreciate when someone unsubscribes... Nobody likes to be rejected. I remember the first time I got dumped it hurt like hell… I didn’t think I’d done anything wrong and so to be told that I wasn’t...
Chimp Chats – Segmentation – Tags and Groups, Episode 8
Chimp Chats – The first 100 – getting started with email marketing, Episode 7
Chimp Chats – Email Zombies and how to manage them, Episode 6
Chimp Chats – Email Subject Lines, Episode 5
Chimp Chats – Email Design, Episode 4
Chimp Chats – Deliverability, Episode 3