Many people send emails but far fewer have a cohesive plan of what their email marketing plan is and why it’s important.
This week, we’re going to look at the more general topic of How to be ‘Good’ at Email Marketing.
Over the last few years, everyone in email marketing has become much more aware of the need to be above board, gain consent and abide by GDPR laws. This week, we’re going to look at the specifics and how to make sure you’re on the right side of things.
Successful marketing is about relevance-you need to learn about your audience as possible. We dive into Mailchimp surveys, an often overlooked part of the Mailchimp toolbox which you should consider in your email plans:
Keeping your audiences organised and relevant is an important part of email marketing, but how do we know when a subscriber is really ‘gone’…as in, they are in your audience (list) but really shouldn’t be…and actually, perhaps, don’t want to be?
Mailchimp Tags vs Mailchimp Groups How to decide which you should be using… “There has to be an answer…” Struggling to understand who your customer actually is?...and what motivates them? Use this FREE Customer Avatar Worksheet to develop your...
What's an Audience? The more things change, the more they stay the same... Struggling to understand who your customer actually is?…and what motivates them? Use this FREE Customer Avatar Worksheet to develop your marketing activities with a specific person...
