When to use Groups & Tags in Mailchimp
Tags & Groups are the primary way you can segment your audience, and on the face of it are pretty interchangeable… but there are a few things that we’d suggest you look at to guide when to use them.
The Beginners Guide to A/B Testing
You need to measure the performance of your campaigns in your Mailchimp email campaign report to understand what’s working and what isn’t.
Mastering Mailchimp Email Campaign Reports: Unlocking Insights for Successful Email Campaigns
You need to measure the performance of your campaigns in your Mailchimp email campaign report to understand what’s working and what isn’t.
From Engagement to Conversion: Why Click Through Rate (CTR) Is Crucial for Email Campaigns
The Email CTR allows you to determine whether or not your audience is responding to your email content and how interesting and effective it is.
Speed Counts
If you’re not automating an immediate response to a form completion on your website, you are losing business. Don’t agree? Here are 6 reasons why speed matters
7 ways to stop subscribers becoming inactive in Mailchimp (#5 is a must!)
To keep your subscribers around for the long haul, you need to figure out what they care about most and how to connect with them effectively.
