If you want to be successful in your email marketing campaigns, you need to throw out that one size fits all idea and focus on segmentation and personalisation.
Segmentation is the process of dividing your audience into different groups, based on demographics, activity, or any other metric you’d like to use.
Your welcome sequence is your best way of creating a first impression. Make sure you ‘re doing it the right way…
Interested in showcasing your Mailchimp skills – a great way to do this is by getting a Mailchimp Certification, which shows you know what you’re talking about
Tags and Groups are the building blocks of segmentation – but do you know when to use them, and which works best for which situation?
Mailchimp forms are great, and there is one thing you need to do… a thing that most people forget about which costs them down the line.