Many people send emails but far fewer have a cohesive plan of what their email marketing plan is and why it’s important.
This week, we’re going to look at the more general topic of How to be ‘Good’ at Email Marketing.
Over the last few years, everyone in email marketing has become much more aware of the need to be above board, gain consent and abide by GDPR laws. This week, we’re going to look at the specifics and how to make sure you’re on the right side of things.
Successful marketing is about relevance-you need to learn about your audience as possible. We dive into Mailchimp surveys, an often overlooked part of the Mailchimp toolbox which you should consider in your email plans:
Successful marketing identifies people’s individuality. The way Mailchimp help us to do this is with Tags and Groups. Watch Episode 8 of Chimp Chats where we talk about segmentation using tags and groups.
Watch Episode 7 of Chimp Chat where we talk about how to get those first 100 subscribers to your email list, what to do with them, how to keep them and much more.
Watch Episode 6 of Chimp Chat where we talk about Email Zombies – ya know, those people who never open your emails but are still on your list and may be costing you money.
What type of Mailchimp account do you have?Don’t Pay Too Much for Mailchimp
Cut Your Mailchimp Bill – Standard AccountsCut Your Mailchimp Bill – Legacy Accounts
Chimp Chats – Getting your first subscribers with Sequoia Mulgrave – Episode 20
Chimp Chats – How to Design Better Mailchimp Emails with Emily Ryan – Episode 19