Successful marketing identifies people’s individuality. The way Mailchimp help us to do this is with Tags and Groups. Watch Episode 8 of Chimp Chats where we talk about segmentation using tags and groups.
Watch Episode 7 of Chimp Chat where we talk about how to get those first 100 subscribers to your email list, what to do with them, how to keep them and much more.
Watch Episode 6 of Chimp Chat where we talk about Email Zombies – ya know, those people who never open your emails but are still on your list and may be costing you money.
Keeping your audiences organised and relevant is an important part of email marketing, but how do we know when a subscriber is really ‘gone’…as in, they are in your audience (list) but really shouldn’t be…and actually, perhaps, don’t want to be?
To understand what to do, (if anything) you need to get a handle on what these terms mean to you and Mailchimp. Once you know this, it’s a lot easier to handle.
It’s amazing what you find lurking in your cupboards. Cleaning your Mailchimp audience (getting rid of the zombies) is easier than cleaning out your wardrobe! And what’s better is that it benefits you in two ways.