What’s in a Name? Why how you name things in Mailchimp Matters…
it’s really important to use a good naming convention for everything you create in Mailchimp to stay organised (not just campaigns, tags need them too).
When to use Groups & Tags in Mailchimp
Tags & Groups are the primary way you can segment your audience, and on the face of it are pretty interchangeable… but there are a few things that we’d suggest you look at to guide when to use them.
The Beginners Guide to A/B Testing
You need to measure the performance of your campaigns in your Mailchimp email campaign report to understand what’s working and what isn’t.
From Engagement to Conversion: Why Click Through Rate (CTR) Is Crucial for Email Campaigns
The Email CTR allows you to determine whether or not your audience is responding to your email content and how interesting and effective it is.
Speed Counts
If you’re not automating an immediate response to a form completion on your website, you are losing business. Don’t agree? Here are 6 reasons why speed matters
Chimp Chats – How To Be Good At Email Marketing, Episode 12
Many people send emails but far fewer have a cohesive plan of what their email marketing plan is and why it’s important.
This week, we’re going to look at the more general topic of How to be ‘Good’ at Email Marketing.
Recent Blog Posts
The DORC Framework. How Small Improvements Lead to Big Wins
Boost Your Email Marketing with these 6 Crucial Copywriting Tips
From Spam to Inbox: Your Path to Perfect Email Deliverability
Standing Out in a Crowded Inbox: The Art of Openability
Mastering Readability: Paving the Way for Compelling Email Experiences
The Clickability Strategy: Elevate your Email Game