When to use Groups & Tags in Mailchimp
Tags & Groups are the primary way you can segment your audience, and on the face of it are pretty interchangeable… but there are a few things that we’d suggest you look at to guide when to use them.
The Beginners Guide to A/B Testing
You need to measure the performance of your campaigns in your Mailchimp email campaign report to understand what’s working and what isn’t.
From Engagement to Conversion: Why Click Through Rate (CTR) Is Crucial for Email Campaigns
The Email CTR allows you to determine whether or not your audience is responding to your email content and how interesting and effective it is.
Speed Counts
If you’re not automating an immediate response to a form completion on your website, you are losing business. Don’t agree? Here are 6 reasons why speed matters
Chimp Chats – How To Be Good At Email Marketing, Episode 12
Many people send emails but far fewer have a cohesive plan of what their email marketing plan is and why it’s important.
This week, we’re going to look at the more general topic of How to be ‘Good’ at Email Marketing.
Chimp Chats – Consent, GDPR & Email, Episode 11
Over the last few years, everyone in email marketing has become much more aware of the need to be above board, gain consent and abide by GDPR laws. This week, we’re going to look at the specifics and how to make sure you’re on the right side of things.
