it’s really important to use a good naming convention for everything you create in Mailchimp to stay organised (not just campaigns, tags need them too).
Tags & Groups are the primary way you can segment your audience, and on the face of it are pretty interchangeable… but there are a few things that we’d suggest you look at to guide when to use them.
You need to measure the performance of your campaigns in your Mailchimp email campaign report to understand what’s working and what isn’t.
The Email CTR allows you to determine whether or not your audience is responding to your email content and how interesting and effective it is.
If you’re not automating an immediate response to a form completion on your website, you are losing business. Don’t agree? Here are 6 reasons why speed matters
Many people send emails but far fewer have a cohesive plan of what their email marketing plan is and why it’s important.
This week, we’re going to look at the more general topic of How to be ‘Good’ at Email Marketing.