it’s really important to use a good naming convention for everything you create in Mailchimp to stay organised (not just campaigns, tags need them too).
Tags & Groups are the primary way you can segment your audience, and on the face of it are pretty interchangeable… but there are a few things that we’d suggest you look at to guide when to use them.
How can you get more people filling out the forms on your website? We focus on 3 specific elements, that when working together can have exponential impact on your signup effectiveness.
MailChimp forms are a great part of the “free” support that MailChimp provides… but when you want to do more, could they be more a hinderance than a help?