What’s in a Name? Why how you name things in Mailchimp Matters…
it’s really important to use a good naming convention for everything you create in Mailchimp to stay organised (not just campaigns, tags need them too).
When to use Groups & Tags in Mailchimp
Tags & Groups are the primary way you can segment your audience, and on the face of it are pretty interchangeable… but there are a few things that we’d suggest you look at to guide when to use them.
How to get more subscribers onto your email list
How can you get more people filling out the forms on your website? We focus on 3 specific elements, that when working together can have exponential impact on your signup effectiveness.
MailChimp Forms – Do They or Don’t They Suck?
MailChimp forms are a great part of the “free” support that MailChimp provides… but when you want to do more, could they be more a hinderance than a help?
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The DORC Framework. How Small Improvements Lead to Big Wins
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From Spam to Inbox: Your Path to Perfect Email Deliverability
Standing Out in a Crowded Inbox: The Art of Openability
Mastering Readability: Paving the Way for Compelling Email Experiences
The Clickability Strategy: Elevate your Email Game