Many people send emails but far fewer have a cohesive plan of what their email marketing plan is and why it’s important.
This week, we’re going to look at the more general topic of How to be ‘Good’ at Email Marketing.
Over the last few years, everyone in email marketing has become much more aware of the need to be above board, gain consent and abide by GDPR laws. This week, we’re going to look at the specifics and how to make sure you’re on the right side of things.
Successful marketing is about relevance-you need to learn about your audience as possible. We dive into Mailchimp surveys, an often overlooked part of the Mailchimp toolbox which you should consider in your email plans:
Successful marketing identifies people’s individuality. The way Mailchimp help us to do this is with Tags and Groups. Watch Episode 8 of Chimp Chats where we talk about segmentation using tags and groups.
If you want to succeed in Mailchimp, then you really need to be segmenting your database, but where do you draw the line? When can you segment too much?
Chimp Chats – How to Effectively Manage Subscriber Data in Mailchimp – Episode 17
Chimp Chats – Email Marketing and Where it Fits in Your Overall Marketing Plan – Episode 16
Chimp Chats – How to plan your email campaigns: An interview with MaryAnn Pfeiffer – Episode 15
Chimp Chats – Welcome Emails and Why They’re So Important with Lindsay Carroll – Episode 14
Chimp Chats – Apple iOS 15: How It Will Affect Your Email Marketing Episode 13
Chimp Chats – How To Be Good At Email Marketing, Episode 12