If you want to be successful in your email marketing campaigns, you need to throw out that one size fits all idea and focus on segmentation and personalisation.
Segmentation is the process of dividing your audience into different groups, based on demographics, activity, or any other metric you’d like to use.
Many people send emails but far fewer have a cohesive plan of what their email marketing plan is and why it’s important.
This week, we’re going to look at the more general topic of How to be ‘Good’ at Email Marketing.
Over the last few years, everyone in email marketing has become much more aware of the need to be above board, gain consent and abide by GDPR laws. This week, we’re going to look at the specifics and how to make sure you’re on the right side of things.
Successful marketing is about relevance-you need to learn about your audience as possible. We dive into Mailchimp surveys, an often overlooked part of the Mailchimp toolbox which you should consider in your email plans:
Successful marketing identifies people’s individuality. The way Mailchimp help us to do this is with Tags and Groups. Watch Episode 8 of Chimp Chats where we talk about segmentation using tags and groups.