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What’s your name?

What’s your name?

by Robin Adams | Feb 24, 2021 | Email Marketing, Deliverability, Email Open rates, Tips, Welcome Emails

Your name matters, especially when it comes to emails. Email is sent from an individual to an individual and for most small businesses your email needs to come from a named person in the business and not “sales” or “info”. Why? Let me explain…

Welcome Emails

Welcome Emails

by Robin Adams | Mar 9, 2020 | Email Marketing, Automation, Mailchimp, Welcome Emails

First impressions last and your first email to someone is the most important one you’ll ever send, both to them, but also to ensuring you’re not marked as spam

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