by Robin Adams | Feb 24, 2021 | Email Marketing, Deliverability, Email Open rates, Tips, Welcome Emails
Your name matters, especially when it comes to emails. Email is sent from an individual to an individual and for most small businesses your email needs to come from a named person in the business and not “sales” or “info”. Why? Let me explain…
by Robin Adams | Mar 9, 2020 | Email Marketing, Automation, Mailchimp, Welcome Emails
First impressions last and your first email to someone is the most important one you’ll ever send, both to them, but also to ensuring you’re not marked as spam
