Don’t make it difficult for your customers to say yes…don’t put up unnecessary barriers. Make sure your potential clients know why you are the perfect fit, so that buying from you is a no brainer.
Are you letting technology dictate your marketing when you know what you’re trying to do is the right thing for the business?
You can’t let the tail wag the dog and here’s why.
When you niche into a specific area or marketplace, your message becomes amplified and focused. It resonates with the people it’s targeted at and is more likely to get them to take action.
When you look at a dice from one side, what number do you see?… What about someone opposite you, what number do they see?… This is why your marketing fails.
If a customer avatar is such an essential part of marketing (and it is) why do so many businesses not use them? Here are 7 reasons why everyone should.
…before we hired Chimp Answers to help with our marketing, all we could see was black and white… now, we see in colour