Not Every Organisation Needs More Subscribers
Learn how better audience segmentation helps you send more relevant emails, improve engagement and make better use of the customer data you already have.
The (Not-So-Technical) Guide to Mailchimp Landing Pages
Mailchimp landing pages make it easy to create simple, focused campaign pages without developers, plugins, or complicated website updates. Learn how to build them quickly and without overcomplicating things.
Spring Cleaning Your Mailchimp Account? It’s Not Your List That’s the Problem
Think your Mailchimp account just needs a quick tidy-up? Maybe. But often the real problem isn’t your list — it’s the systems, structure, and habits quietly making everything harder than it needs to be.
The Power of Send Segments: Stop Rebuilding the Same Audience Every Time
Stop rebuilding the same Mailchimp audience every time you send an email. Discover how simple “Send Segments” make targeting campaigns faster and easier.
A Decade of Mailchimp
Ten years of working inside Mailchimp accounts taught us something unexpected. Design and copy matter, but database structure, segmentation and clean data are what truly drive consistent email marketing growth.
4 Years, Tons of Accounts, Here Are 4 Core Truths I’ve Learned About Email Marketing
Four years in email marketing taught me this: clarity, consistency, human tone and relevance matter more than tools or tactics.
Recent Blog Posts
How Do You Make Member Communications More Relevant Without Making Them Unmanageable?
How NICE Simplified Email Marketing by Bringing Five Mailchimp Audiences Together
Not Every Organisation Needs More Subscribers
Still Sending the Same Email to Everyone? You’re Not Alone.
Are You Adding People Manually To Your Mailchimp Database? There’s A Better Way
Mailchimp Sections: What they are and how to use them (Updated)