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The Power Of The Niche

The Power Of The Niche

by Robin Adams | Aug 5, 2020 | Marketing, Customer Avatar

When you niche into a specific area or marketplace, your message becomes amplified and focused. It resonates with the people it’s targeted at and is more likely to get them to take action.

Change Your Point of View

Change Your Point of View

by Robin Adams | Apr 30, 2020 | Marketing, Customer Avatar

When you look at a dice from one side, what number do you see?… What about someone opposite you, what number do they see?… This is why your marketing fails.

Why Do You Need a Customer Avatar?

Why Do You Need a Customer Avatar?

by Robin Adams | Apr 15, 2020 | Customer Avatar, Marketing

If a customer avatar is such an essential part of marketing (and it is) why do so many businesses not use them? Here are 7 reasons why everyone should.

Customer Avatars – Getting Clear on What They Are

Customer Avatars – Getting Clear on What They Are

by Robin Adams | Apr 8, 2020 | Customer Avatar, Marketing

A Customer Avatar is NOT a target market, but something much more powerful – knowing the difference could really power up your marketing

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