The Power Of The Niche
When you niche into a specific area or marketplace, your message becomes amplified and focused. It resonates with the people it’s targeted at and is more likely to get them to take action.
Change Your Point of View
When you look at a dice from one side, what number do you see?… What about someone opposite you, what number do they see?… This is why your marketing fails.
Why Do You Need a Customer Avatar?
If a customer avatar is such an essential part of marketing (and it is) why do so many businesses not use them? Here are 7 reasons why everyone should.
Customer Avatars – Getting Clear on What They Are
A Customer Avatar is NOT a target market, but something much more powerful – knowing the difference could really power up your marketing
