Are you letting the tail wag the dog? Take control of technology.
Are you letting technology dictate your marketing when you know what you’re trying to do is the right thing for the business?
You can’t let the tail wag the dog and here’s why.
MailChimp Planning – Concluding Thoughts
Don't get lost in the 'How' - Conclusions Why planning is so important when you start stepping up your MailChimp game This is the last of a 5 part series on MailChimp planning. You can read the first post here, and then about sending, storage and capture....
MailChimp Planning: Capture – How to get the data…
Don't get lost in the 'How' - Step 3: Capture Why planning is so important when you start stepping up your MailChimp game This is the 4th of a 5 part series on MailChimp planning. You can read the first post here, and then about sending, storage and the...
MailChimp Planning: Storage – Where to put everything
Don't get lost in the 'How' - Step 2: Storage Why planning is so important when you start stepping up your MailChimp game This is the 3rd of a 5 part series on MailChimp planning. You can read the first post here, and then about sending, capture and the conclusion....
MailChimp Planning: Sending – The Emails Drive the Process
Don't get lost in the 'How' - Step 1: Sending Why planning is so important when you start stepping up your MailChimp game This is the 2nd of a 5 part series on MailChimp planning. You can read the first post here, and then about storage, capture and the conclusion....
MailChimp Planning: Introduction – Where to Start?
Don't get lost in the 'How' Why planning is so important when you start stepping up your MailChimp game This is the first of a 5 part series on MailChimp planning. You can also read the other posts about sending, storage and capture and the conclusion. Alternatively,...Recent Blog Posts
Chimp Chats – Segmentation – Tags and Groups, Episode 8
Chimp Chats – The first 100 – getting started with email marketing, Episode 7
Chimp Chats – Email Zombies and how to manage them, Episode 6
Chimp Chats – Email Subject Lines, Episode 5
Chimp Chats – Email Design, Episode 4
Chimp Chats – Deliverability, Episode 3