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How Do You Make Member Communications More Relevant Without Making Them Unmanageable?

How Do You Make Member Communications More Relevant Without Making Them Unmanageable?

by Robin Adams | Sep 8, 2026 | Audience Management, Customer Story, Email Marketing, Segmentation

How to make member communications more relevant without creating more data, complexity and work than you actually need.

How NICE Simplified Email Marketing by Bringing Five Mailchimp Audiences Together

How NICE Simplified Email Marketing by Bringing Five Mailchimp Audiences Together

by Robin Adams | Sep 3, 2026 | Audience Management, Customer Story, Email Marketing, Segmentation

Discover how Chimp Answers helped NICE combine five Mailchimp audiences, remove duplicate contacts, simplify campaign management and create more targeted communications.

Not Every Organisation Needs More Subscribers

Not Every Organisation Needs More Subscribers

by Robin Adams | Jul 29, 2026 | Audience Management, Email Marketing, List Management, Marketing, Segmentation, Tips

Learn how better audience segmentation helps you send more relevant emails, improve engagement and make better use of the customer data you already have.

Still Sending the Same Email to Everyone? You’re Not Alone.

Still Sending the Same Email to Everyone? You’re Not Alone.

by Robin Adams | Jul 22, 2026 | Audience Management, Segmentation

Still sending the same email to everyone? Discover how audience segmentation can improve engagement, reduce manual work and create better customer experiences.

The Power of Send Segments: Stop Rebuilding the Same Audience Every Time

The Power of Send Segments: Stop Rebuilding the Same Audience Every Time

by Robin Adams | Mar 6, 2026 | Audience Management, Database, Email Marketing, Email Marketing Strategy, List Management, Marketing, Segmentation

Stop rebuilding the same Mailchimp audience every time you send an email. Discover how simple “Send Segments” make targeting campaigns faster and easier.

Part 2: Your step by step guide to segmentation success

Part 2: Your step by step guide to segmentation success

by Liz Seymour | Sep 20, 2022 | Email Marketing, Segmentation

If you want to be successful in your email marketing campaigns, you need to throw out that one size fits all idea and focus on segmentation and personalisation.

« Older Entries

Recent Blog Posts

  • How Do You Make Member Communications More Relevant Without Making Them Unmanageable?
  • How NICE Simplified Email Marketing by Bringing Five Mailchimp Audiences Together
  • Not Every Organisation Needs More Subscribers
  • Still Sending the Same Email to Everyone? You’re Not Alone.
  • Are You Adding People Manually To Your Mailchimp Database? There’s A Better Way
  • Mailchimp Sections: What they are and how to use them (Updated)

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