Your name matters, especially when it comes to emails. Email is sent from an individual to an individual and for most small businesses your email needs to come from a named person in the business and not “sales” or “info”. Why? Let me explain…
To understand what to do, (if anything) you need to get a handle on what these terms mean to you and Mailchimp. Once you know this, it’s a lot easier to handle.
“How do I build an email list?” is a regular question within the Chimp Answers community. I’ve spoken to 8 other industry experts to get their opinion on what makes a good incentive when it comes to encouraging email newsletter sign up.
Don’t make it difficult for your customers to say yes…don’t put up unnecessary barriers. Make sure your potential clients know why you are the perfect fit, so that buying from you is a no brainer.
MailChimp says, on average a resend will increase your overall open rates by 8.7% so should we be taking no for an answer?
When an email is received, the first thing anyone does is look at who it’s from and connects this with previous knowledge or expectations associated with that name.