Many people send emails but far fewer have a cohesive plan of what their email marketing plan is and why it’s important.
This week, we’re going to look at the more general topic of How to be ‘Good’ at Email Marketing.
Over the last few years, everyone in email marketing has become much more aware of the need to be above board, gain consent and abide by GDPR laws. This week, we’re going to look at the specifics and how to make sure you’re on the right side of things.
Successful marketing is about relevance-you need to learn about your audience as possible. We dive into Mailchimp surveys, an often overlooked part of the Mailchimp toolbox which you should consider in your email plans:
Mailchimp Landing Pages are standalone webpages that allow you to be in the driving seat. They are easy to create and use and are an important marketing tool for any small business.
Successful marketing identifies people’s individuality. The way Mailchimp help us to do this is with Tags and Groups. Watch Episode 8 of Chimp Chats where we talk about segmentation using tags and groups.
Watch Episode 7 of Chimp Chat where we talk about how to get those first 100 subscribers to your email list, what to do with them, how to keep them and much more.
Revitalise Your Email Marketing Strategy in 2023: Fresh Ideas for a New Year
Why Consent is so Important in Marketing
To kill or cure? The curse of the email zombies
7 things I wish i’d known when setting up a Mailchimp account
Email Marketing in 2023 – what you need to know
Email Automations in Mailchimp you can use for your business now!