Many people send emails but far fewer have a cohesive plan of what their email marketing plan is and why it’s important.
This week, we’re going to look at the more general topic of How to be ‘Good’ at Email Marketing.
Over the last few years, everyone in email marketing has become much more aware of the need to be above board, gain consent and abide by GDPR laws. This week, we’re going to look at the specifics and how to make sure you’re on the right side of things.
Successful marketing is about relevance-you need to learn about your audience as possible. We dive into Mailchimp surveys, an often overlooked part of the Mailchimp toolbox which you should consider in your email plans:
Mailchimp Landing Pages are standalone webpages that allow you to be in the driving seat. They are easy to create and use and are an important marketing tool for any small business.
Successful marketing identifies people’s individuality. The way Mailchimp help us to do this is with Tags and Groups. Watch Episode 8 of Chimp Chats where we talk about segmentation using tags and groups.
Watch Episode 7 of Chimp Chat where we talk about how to get those first 100 subscribers to your email list, what to do with them, how to keep them and much more.
Marketing Paths
Mastering Mailchimp Email Campaign Reports: Unlocking Insights for Successful Email Campaigns
Quick Tip: Demystifying the Mailchimp Sign up form
From Engagement to Conversion: Why Click Through Rate (CTR) Is Crucial for Email Campaigns
Speed Counts
The DORC Framework. How Small Improvements Lead to Big Wins