A Decade of Mailchimp
Ten years of working inside Mailchimp accounts taught us something unexpected. Design and copy matter, but database structure, segmentation and clean data are what truly drive consistent email marketing growth.
4 Years, Tons of Accounts, Here Are 4 Core Truths I’ve Learned About Email Marketing
Four years in email marketing taught me this: clarity, consistency, human tone and relevance matter more than tools or tactics.
Love Mailchimp. Hate Mailchimp? You’re Probably Both.
Feeling frustrated with Mailchimp? Discover why you both love and question it — and how simple structural fixes reduce email marketing friction.
Zombie Contacts in Mailchimp Are Hurting Your Decisions (Not Your Open Rates)
Zombie contacts don’t just sit quietly in your Mailchimp account. Over time, they distort your data, slow decisions, and quietly erode confidence. This isn’t about cleaning your list. It’s about trusting your signal again.
Your Mailchimp Data Looks Fine—But Here’s Why You Shouldn’t Trust It
Think your Mailchimp data is complete? Think again. Discover why “complete” doesn’t mean “clear”, how lost context kills segmentation, and what to ask if you want to email smarter—not just more.
Segmentation That Works #4: Dynamic Content in Mailchimp: When to Use It (and When Not To)
Dynamic content can transform your Mailchimp emails—but only if you use it wisely. Here’s what it is, when to use it, and how not to overdo it.
Recent Blog Posts
How Do You Make Member Communications More Relevant Without Making Them Unmanageable?
How NICE Simplified Email Marketing by Bringing Five Mailchimp Audiences Together
Not Every Organisation Needs More Subscribers
Still Sending the Same Email to Everyone? You’re Not Alone.
Are You Adding People Manually To Your Mailchimp Database? There’s A Better Way
Mailchimp Sections: What they are and how to use them (Updated)