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Check out our Latest Blogs

What email newsletter sign up incentives work best?

Don’t make it difficult for your customers to say yes…don’t put up unnecessary barriers. Make sure your potential clients know why you are the perfect fit, so that buying from you is a no brainer.

The Perfect Fit

Don’t make it difficult for your customers to say yes…don’t put up unnecessary barriers. Make sure your potential clients know why you are the perfect fit, so that buying from you is a no brainer.

MailChimp Groups vs Tags

Mailchimp Tags vs Mailchimp Groups How to decide which you should be using..."There has to be an answer..."Struggling to understand who your customer actually is?...and what motivates them? Use this FREE Customer Avatar Worksheet to develop your marketing activities...

No email response doesn’t mean no thank you

MailChimp says, on average a resend will increase your overall open rates by 8.7% so should we be taking no for an answer?

Are you letting the tail wag the dog? Take control of technology.

Are you letting technology dictate your marketing when you know what you’re trying to do is the right thing for the business?
You can’t let the tail wag the dog and here’s why.

The power of signals of proof…

The most powerful signals of proof usually come in two main varieties…from someone we know and trust personally, or from a trusted body. If you need someone to help with your Mailchimp…(hint: you’re already in the right place!)…I’m a Certified Mailchimp Expert.

Be Somebody Else In Your Emails

When an email is received, the first thing anyone does is look at who it’s from and connects this with previous knowledge or expectations associated with that name.

Email Open Rates Don’t Matter

Stop looking at open rates and start looking at the actual opens because email open rates don’t matter when it comes to analysing marketing performance.

Mailchimp Landing Pages

Mailchimp Landing Pages are very easy to use, but before you do make sure you understand how you are going to use them in your business…here are some ideas to get you started.

Managing Account Access

Who has access to your Mailchimp account?… How you should manage users and agencies who have access to your data in a GDPR & Data Protection world.