When you niche into a specific area or marketplace, your message becomes amplified and focused. It resonates with the people it’s targeted at and is more likely to get them to take action.

Testing an automation is as important as building one. You NEED to test so that you are confident they are gong to the right people at the right time. This Gmail ‘+’ hack will help.

It’s amazing what you find lurking in your cupboards. Cleaning your Mailchimp audience (getting rid of the zombies) is easier than cleaning out your wardrobe! And what’s better is that it benefits you in two ways.

If you want to succeed in Mailchimp, then you really need to be segmenting your database, but where do you draw the line? When can you segment too much?

Consent is one of the most powerful things a prospect can give you. Consent will always improve your marketing results – or kill them if you don’t have it.

Mailchimp have recently started a promotion offering free domains to their customers. Here’s an insight into the detail and if it’s right for you

When you look at a dice from one side, what number do you see?… What about someone opposite you, what number do they see?… This is why your marketing fails.

Sometimes, even here at Chimp Answers, we can’t solve your issues… and you need to speak direct to Mailchimp. Here’s how you can contact Mailchimp directly.

Sometimes with emails, things go bad. Don’t fret if you get tabbed by Omnivore, it’s usually easy to solve – as long as you haven’t done something bad!

If a customer avatar is such an essential part of marketing (and it is) why do so many businesses not use them? Here are 7 reasons why everyone should.