Chimp Chats – Episode 17

How to Effectively Manage Subscriber Data in Mailchimp – with Adam Holden Bache

Struggling to understand who your customer actually is?...and what motivates them?
Use this FREE Customer Avatar Worksheet to develop your marketing activities with a specific person in mind and ensure you know what to say and where to say it - Download it now!

Adam Holden-Bache joined us this week to chat about what he will be presenting in October’s Chimposium event as well as lots of other juicy info…As usual in this interview series, we asked Adam the same questions we have asked all our guests including….What do you love and loath about Mailchimp, what are your Top Tips and what are you going to teach us in your Chimposium presentation ‘Data: A Marketer’s Goldmine. How to effectively manage subscriber data in Mailchimp’?

Here’s a quick look at what we talked about:

  • Being in the email industry most of his working life
  • How email has changed over the last 20 years
  • The ease of Mailchimp
  • The benefit of being a Mailchimp Pro Partner
  • The limits of Mailchimp templates
  • Why you should ABCD (always be collecting data)
  • Why you should nurture non-customers before selling to them
  • And much more…

Adam currently serves as Director of Email Marketing at Enventys Partners, where he oversees the email marketing strategy, production, execution and analysis of email marketing campaigns. Adam is also the author of ‘How to Win at B2B Email Marketing: A Guide to Achieving Success. You can find out more about Adam here.

 

Watch Chimp Chat Episode 17 – How to Effectively Manage Subscriber Data in Mailchimp

Head over to our Youtube Channel to see previous episodes and subscribe so you don’t miss a thing.

Want to learn more about email marketing strategy?

Here’s some past blogs to help

Chimp Chats are every Friday at 12.30pm (UK time). Episode 18 is on Friday 24th September 2021 

Have a question you’d like Chimp Chats to answer? Let us know at robin@chimpanswers.com

Robin Adams

Robin Adams

Robin Adams is a business owner who is passionate about helping businesses build effective marketing systems that work and don't waste money. Having a lifetime of Marketing experience (he's got a degree in Marketing before there were degrees in Marketing!) and having worked for big and small businesses and both client and agency side, he understands not only the theory, but the systems that are required to underpin everything.
51% marketer and 49% Chimp, Robin is the main man behind chimpanswers.com and the Mailchimp Answers Facebook Group - the world's biggest Mailchimp User Group. Connect with him on Linkedin.

CHIMPOSIUM

The FIRST EVER Global Mailchimp Conference.

October 7th/8th 2021

Mailchimp Experts delivering every talk, so you get the right answers from the people who know Mailchimp!

Uplevel your Mailchimp

0 Comments

Submit a Comment

Your email address will not be published.

CHIMPOSIUM

The FIRST EVER Global Mailchimp Conference.

October 7th/8th 2021

Mailchimp Experts delivering every talk, so you get the right answers from the people who know Mailchimp!

Uplevel your Mailchimp

Join Our Troop

Like this article? Subscribe now to receive free tips and resources on Mailchimp and marketing.

Your email will be managed in accordance with our privacy policy which you can view here. Unsubscribe at any time.

The Mailchimp Fundamentals

There are some things that are 'Fundamental' to doing Mailchimp the right way.

We call them 'The Fundies

Join the World's Biggest Mailchimp Community

The Mailchimp Answers Facebook group is the world's biggest Mailchimp community

Everyone has Questions

Understand the 10 most asked questions about Mailchimp... and get the answers to each of them.

A short video course with screen captures of the 10 most popular questions about Mailchimp.