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Choice can be challenging at times…

Sometimes, you just want to have the choice made for you, so you can concentrate on just driving through.  Other times, you might want to spend hours selecting exactly the right thing for you…

Either way, there’s always the worry that you’ve made the wrong choice!

…but when it comes to MailChimp training courses & workshops… I’m hoping this post will help you decide what’s right for you!

The right MailChimp Training Workshop for you

At MailChimp Answers, we run lots of types of training, but our most popular are our workshops.  At these events, you can share your learning experience with others, get to know MailChimp from the inside out… and maybe even get some implementation done.

…but which one is right for you?

Well, here’s a guide to each of our 3 main workshops, what we do, what you’ll leave with… and how to know if that course is the one for you…

The Basic MailChimp Workshop

Duration: 3 hours

Who the course is for: Businesses who have never used MailChimp and want to know the basics and what it’s capable of, Businesses who’ve had a play with the system but haven’t done anything serious, Businesses who just want a guided tour of the basic bits and to know how to set up their account the right way.

What’s covered: The key elements of email marketing, what MailChimp is, Good email practice, setting up an account and a list, adding people, designing and sending emails.

What’s not covered: There is no time for implementation on this course, it’s a ‘tour’ and learning session. Automation. Advanced form and integrations.

What you’ll leave with: A great understanding of MailChimp and how to use it. A copy of the presentation will be emailed to you after the event (you’ll also get a video of the event, taken from my screen to capture the audio – when it works!)

The Kickstart MailChimp Workshop

Duration: 1 Day

Who the course is for: The fundamental difference between the kickstart and the basic workshop is that during the Kickstart workshop we’ll be actually implementing on the day, so you are advised to bring along a laptop to get the most from it. This course will give you the foundation to really move in email marketing and also future proofs you so that as you develop your understanding of the system, you are building on solid fundamentals.

What’s covered: The key elements of email marketing, what MailChimp is, Good email practice, setting up an account and a list, adding people, designing and sending emails.

What’s not covered: Automation. Advanced form and integrations.

What you’ll leave with: Your basic MailChimp account set up and ready for you to send emails to your list, including a form to use and  a basic template. A great understanding of MailChimp and how to use it. A copy of the presentation will be emailed to you after the event.

To learn more and register for info on future kickstart courses, click here

The Supercharge MailChimp Workshop

Duration: 1 Day

Who the course is for: Businesses who feel they’ve got a solid foundation, have used MailChimp to send ad-hoc newsletters, but want to get more and haven’t really done any Automation.  Businesses who really want to move to the next level and squeeze as much as they can from MailChimp. People who want the detail and structure to build a business driven by automation.

What’s covered: Automation, How to Structure your account for success, how to use forms like a master, and a full on practical exercise to build a complete funnel for your business.

What’s not covered: The basic stuff!

What you’ll leave with: A true understanding of the capabilities of MailChimp, a copy of the presentation, and a working funnel for your business, including autoresponders, forms and the knowledge to build on this. The afternoon session is real gold dust – a practical exercise about building a basic funnel using automation, with 3 forms, 5 automations and other bits and pieces.  I’m giving away the inside scoop on MailChimp here…

To learn more and register for info on future advanced courses, click here


This should give you an insight and understanding into the different levels and where you are – and thus which course is right for you.

In a nutshell…

Basic – Learn the key principles and be shown how to do it

Kickstart – Learn the key principles and do it during the course

Supercharge – Get into the detail and know how to get the most from MailChimp, using automation and advanced form development.

Hope this helps… but if you need more info, just drop me an email and I’ll do my best to guide in the right direction…