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Recent Blog posts

Boost Your Email Marketing with these 6 Crucial Copywriting Tips

How to craft compelling copy that converts

From Spam to Inbox: Your Path to Perfect Email Deliverability

To conquer email deliverability challenges and ensure your emails grace the inbox rather than the spam,focus on key factors like verification and authentication, list quality, reputation, content, and thorough testing.

Standing Out in a Crowded Inbox: The Art of Openability

Openability is the gateway to engagement in email marketing. It’s the initial spark that ignites the recipient’s curiosity, encouraging them to take that all-important step of opening the email.

Mastering Readability: Paving the Way for Compelling Email Experiences

Enhancing readability elevates your email marketing efforts.
Structuring your email content in a way that maximises readability gives your audience the best chance to absorb and engage with your content effectively.

The Clickability Strategy: Elevate your Email Game

Every subject line you tweak, every button colour you adjust, every word you write…All of it contributes to the overall click success of your campaigns. Here’s 9 small tweaks you can make to increase your clickability rate.

You Had Me at Hello…How Email Marketing and the Marketing Path Can Create Lifelong Connections

In a world where email perfection can make or break a customer’s journey, the alliance between email marketing and the Marketing Path is certainly an invincible force.

How to Grow your Email List… in Simple Terms.

OK, so I’m going to cut to the chase on this and let you know the two things EVERYBODY needs to grow their email list.

A place to sign up to the list and Traffic (or Interest)

9 Essential E-commerce Emails You Can Use Today to Boost Sales and Engage Customers

Below, we explore some of the most common types of emails that every e-commerce business should be using in their email marketing strategy.

Slice the Cake: How to Segment and find your Niche.

Unlocking the true potential of your email subscribers goes beyond just building a contact list. It’s all about harnessing the power of segmentation and finding your niche.

Discover the Power of a MailChimp Account Audit

Your MailChimp account requires an occasional audit to ensure it’s running smoothly and driving your email marketing efforts in the right direction.