Chimp Chats – Episode 16
Email Marketing and Where it Fits in Your Overall Marketing Plan with David Sandel

Struggling to understand who your customer actually is?...and what motivates them?
Use this FREE Customer Avatar Worksheet to develop your marketing activities with a specific person in mind and ensure you know what to say and where to say it - Download it now!
We’re joined this week by the wonderful David Sandel, founder of Low Gravity Solutions and the person who is going to be kicking off Chimposium in October with his presentation ‘Email Marketing and Where It Fits in Your Overall Marketing Plan’
David started Low Gravity Solutions in 2014 because there was a huge gap in most marketing systems being used by entrepreneurs and small business owners (if they were using any at all). And there still is. He guarantees a “different experience and unusual results”
During the Chimp Chat we talk about:
- Transitioning from being a test engineer to a marketer
- How his analytical mind helps him to get the job done well
- His ‘make or break’ opportunity
- How Mailchimp’s personalisation could be improved (for non beginners)
- The magic of Merge Fields
- The importance of one audience only
- Avatars
- And much more…
David Sandel is a Mailchimp Pro Partner and Founder of Low Gravity Solutions who specialize in Marketing Operations, Web Design, and Email Marketing. You can find out more about David here.
Watch Chimp Chat Episode 16 – Email Marketing and Where it Fits in Your Overall Marketing Plan with David Sandel
Head over to our Youtube Channel to see previous episodes and subscribe so you don’t miss a thing.
Want to learn more about email marketing strategy?
Here’s some past blogs to help
- Deliverability – Avoiding the Spam Folder
- Take Control of Technology
- How to be Good at Email Marketing
Chimp Chats are every Friday at 12.30pm (UK time). Episode 17 is on Friday 17th September 2021
Have a question you’d like Chimp Chats to answer? Let us know at robin@chimpanswers.com

Robin Adams
Robin Adams is a business owner who is passionate about helping businesses build effective marketing systems that work and don't waste money. Having a lifetime of Marketing experience (he's got a degree in Marketing before there were degrees in Marketing!) and having worked for big and small businesses and both client and agency side, he understands not only the theory, but the systems that are required to underpin everything.
51% marketer and 49% Chimp, Robin is the main man behind chimpanswers.com and the Mailchimp Answers Facebook Group - the world's biggest Mailchimp User Group. Connect with him on Linkedin.
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