Chimp Chats – Episode 12

How To Be Good At Email Marketing

Struggling to understand who your customer actually is?...and what motivates them?
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Sometimes we focus so much on the details that we forget to look up, take flight and get a birds eye view of what our business needs in terms of email marketing.

We can get bogged down with the nitty gritty of design, copy, segmentation and all the other awesome tools Mailchimp has to offer without realising we need to get back to basics and forge out an email marketing plan which includes, why you are doing what you are doing, and asking whether what you are doing is the best way for you and YOUR business?

Answering some basic questions can really help clarify where you are, where you need to go and for what reason.

In last week’s Chimp Chat we moved away from the specifics of Mailchimp to talk more broadly about: How to be “Good” at Email Marketing.

Discover our top 5 tips on email marketing:

  • Knowing your WHY
  • Seeing the bigger picture
  • Making your marketing personal
  • Segment your audience and when you should split your message
  • Whether ‘Call to Actions’ in emails are essential or not
  • and lots more ….

Watch Chimp Chat Episode 12 – How to be “Good” at Email Marketing👇

Head over to our Youtube Channel to see previous episodes and subscribe so you don’t miss a thing.

Want to learn more about email marketing?

Here’s some past blogs to help

Chimp Chats are live every Friday at 12.30pm (UK time). Episode 13 is on Friday 20th August 2021 and will be talking with Mailchimp expert – Simon Harper from SRH Design

Have a question you’d like Chimp Chats to answer? Let us know at robin@chimpanswers.com

Robin Adams

Robin Adams

Robin Adams is a business owner who is passionate about helping businesses build effective marketing systems that work and don't waste money. Having a lifetime of Marketing experience (he's got a degree in Marketing before there were degrees in Marketing!) and having worked for big and small businesses and both client and agency side, he understands not only the theory, but the systems that are required to underpin everything.
51% marketer and 49% Chimp, Robin is the main man behind chimpanswers.com and the Mailchimp Answers Facebook Group - the world's biggest Mailchimp User Group. Connect with him on Linkedin.

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