Chimp Chats – Episode 15
How to plan your email campaigns: An interview with MaryAnn Pfeiffer
Struggling to understand who your customer actually is?...and what motivates them?
Use this FREE Customer Avatar Worksheet to develop your marketing activities with a specific person in mind and ensure you know what to say and where to say it - Download it now!
We’re joined this week by MaryAnn Pfeiffer, founder of 108 Degrees Digital Marketing. MaryAnn is one of our featured speakers at Chimposium in October and also the author of her upcoming book: “Precision Email — 7 Lessons In Engagement Strategy”. We are delighted that she joined us to share more about her expertise and passion, which is Strategy...
“To build a really successful campaign you need to plan ahead and execute your program with accuracy”
MaryAnn will be talking at our Chimposium in October 2021 about ‘Tactical Email Planning – Planning for Success: A Roadmap for your Mailchimp Campaign’
During the Chimp Chat We talk about:
- Running her own business
- Why she stuck with Mailchimp as her email sender of choice
- What bugs her about Mailchimp
- Why she feels people need to consult with a professional to get the most out of email marketing.
- The importance of knowing your audience and how it leads to success.
- And much more…
MaryAnn Pfeiffer is a Mailchimp Pro Partner and Founder of 108 Degrees Digital Marketing a New Hampshire-based digital marketing agency that specializes in SMB and nonprofit clients. You can find out more about MaryAnn here.
Watch Chimp Chat Episode 15 – How to plan your email campaigns: An interview with MaryAnn Pfeiffer
Head over to our Youtube Channel to see previous episodes and subscribe so you don’t miss a thing.
Want to learn more about email marketing strategy?
Here’s some past blogs to help
- Top Mailchimp Hacks Everyone needs To Know
- What email newsletter sign up incentives work best?
- Mailchimp Customer Journeys – Introduction
Chimp Chats are live every Friday at 12.30pm (UK time). Episode 16 is on Friday 10th September 2021 and we will be talking with Email Marketing Expert Emily Ryan.
Have a question you’d like Chimp Chats to answer? Let us know at robin@chimpanswers.com
Robin Adams
Robin Adams is a business owner who is passionate about helping businesses build effective marketing systems that work and don't waste money. Having a lifetime of Marketing experience (he's got a degree in Marketing before there were degrees in Marketing!) and having worked for big and small businesses and both client and agency side, he understands not only the theory, but the systems that are required to underpin everything.
51% marketer and 49% Chimp, Robin is the main man behind chimpanswers.com and the Mailchimp Answers Facebook Group - the world's biggest Mailchimp User Group. Connect with him on Linkedin.
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CHIMPOSIUM
The FIRST EVER Global Mailchimp Conference.
October 7th/8th 2021
Mailchimp Experts delivering every talk, so you get the right answers from the people who know Mailchimp!
Uplevel your Mailchimp
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