Lists, Groups, Fields & Segments
How to make MailChimp "REALLY" work for you...Looking for the key?
One thing that always come up when i’m running training courses is the data management side of things.
…which is why I recorded a video on the keys to data management in MailChimp, i.e. when to use Lists, Groups, Fields and Segments.
Recent Articles & Stuff
Are you letting the tail wag the dog? Take control of technology.
Are you letting technology dictate your marketing when you know what you’re trying to do is the right thing for the business?
You can’t let the tail wag the dog and here’s why.
The power of signals of proof…
The most powerful signals of proof usually come in two main varieties…from someone we know and trust personally, or from a trusted body. If you need someone to help with your Mailchimp…(hint: you’re already in the right place!)…I’m a Certified Mailchimp Expert.
Be Somebody Else In Your Emails
When an email is received, the first thing anyone does is look at who it’s from and connects this with previous knowledge or expectations associated with that name.
Email Open Rates Don’t Matter
Stop looking at open rates and start looking at the actual opens because email open rates don’t matter when it comes to analysing marketing performance.
Mailchimp Landing Pages
Mailchimp Landing Pages are very easy to use, but before you do make sure you understand how you are going to use them in your business…here are some ideas to get you started.
Managing Account Access
Who has access to your Mailchimp account?… How you should manage users and agencies who have access to your data in a GDPR & Data Protection world.
really, really helpful! I’ve been using mailchimp for my newsletter for 2 years now and never understood the difference between segments and groups etc. And your video made it so clear I’m motivated to start licking my list into shape with segements. Thanks Robin. Suzanna Axisa, the mindset mentor