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Lists, Groups, Fields & Segments

How to make MailChimp "REALLY" work for you...

Looking for the key?

One thing that always come up when i’m running training courses is the data management side of things.

…which is why I recorded a video on the keys to data management in MailChimp, i.e. when to use Lists, Groups, Fields and Segments.

Recent Articles & Stuff

Omnivore and Getting out of MailChimp Jail

Struggling to understand your customer's path? Use this FREE customer path tracker to develop your marketing activities and ensure no-one gets lost on the way. Download it here! Sometimes, we make a mistake... We don't mean to do it, but we do... ...and unfortunately,...

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The Customer Path – Lead Gen is not your biggest problem

Struggling to understand your customer's path? Use this FREE customer path tracker to develop your marketing activities and ensure no-one gets lost on the way. Download it here! Every day you are throwing money away... "Half the money I spend on advertising is wasted;...

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MailChimp Forms – Do They or Don’t They Suck?

I recently upgraded my phone... (which was a painful process, I can tell you!). After much discussion, I settled on what I wanted, the tariff, the options and the support and then signed my life away on several forms. I then received my phone and walked home a happy...

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MailChimp Unsubscribes – They Are Actually A Good Thing

Nobody likes to be rejected. I remember the first time I got dumped it hurt like hell... I didn't think I'd done anything wrong and so to be told that I wasn't wanted was not a nice feeling. ...but as we grow older and we get used to rejection, we kinda know when it's...

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MailChimp Planning – Concluding Thoughts

This is the last of a 5 part series on MailChimp planning. You can read the first post here, and then about sending, storage and capture. Alternatively, you can get a download of all 5 posts as a easily readable pdf by clicking Here. The Cheshire Cat had it right......

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