Lists, Groups, Fields & Segments
How to make MailChimp "REALLY" work for you...Looking for the key?
One thing that always come up when i’m running training courses is the data management side of things.
…which is why I recorded a video on the keys to data management in MailChimp, i.e. when to use Lists, Groups, Fields and Segments.
Recent Articles & Stuff
What email newsletter sign up incentives work best?
Don’t make it difficult for your customers to say yes…don’t put up unnecessary barriers. Make sure your potential clients know why you are the perfect fit, so that buying from you is a no brainer.
The Perfect Fit
Don’t make it difficult for your customers to say yes…don’t put up unnecessary barriers. Make sure your potential clients know why you are the perfect fit, so that buying from you is a no brainer.
MailChimp Groups vs Tags
Mailchimp Tags vs Mailchimp Groups How to decide which you should be using..."There has to be an answer..."Struggling to understand who your customer actually is?...and what motivates them? Use this FREE Customer Avatar Worksheet to develop your marketing activities...
No email response doesn’t mean no thank you
MailChimp says, on average a resend will increase your overall open rates by 8.7% so should we be taking no for an answer?
Are you letting the tail wag the dog? Take control of technology.
Are you letting technology dictate your marketing when you know what you’re trying to do is the right thing for the business?
You can’t let the tail wag the dog and here’s why.
The power of signals of proof…
The most powerful signals of proof usually come in two main varieties…from someone we know and trust personally, or from a trusted body. If you need someone to help with your Mailchimp…(hint: you’re already in the right place!)…I’m a Certified Mailchimp Expert.
really, really helpful! I’ve been using mailchimp for my newsletter for 2 years now and never understood the difference between segments and groups etc. And your video made it so clear I’m motivated to start licking my list into shape with segements. Thanks Robin. Suzanna Axisa, the mindset mentor