Lists, Groups, Fields & Segments
How to make MailChimp "REALLY" work for you...Looking for the key?
One thing that always come up when i’m running training courses is the data management side of things.
…which is why I recorded a video on the keys to data management in MailChimp, i.e. when to use Lists, Groups, Fields and Segments.
Recent Articles & Stuff
Part 2: Your step by step guide to segmentation success
If you want to be successful in your email marketing campaigns, you need to throw out that one size fits all idea and focus on segmentation and personalisation.
Your step by step guide to segmentation success
Segmentation is the process of dividing your audience into different groups, based on demographics, activity, or any other metric you’d like to use.
Testing An Automation
Testing an automation is as important as building one. You NEED to test so that you are confident they are gong to the right people at the right time. This Gmail ‘+’ hack will help.
Socrates was right: You don’t know what you don’t know, especially when it comes to Mailchimp
Over the years we have successfully reviewed hundreds of Mailchimp accounts, Yet one thing we see time and time again is Mailchimp users missing out on opportunities because they aren’t taking full advantage of its capabilities.
Does Your Mailchimp Pass The Test? 7 Things You Can Improve On Today
Before you send out any more campaigns, take a few minutes to check out the blog and discover the 7 common MailChimp mistakes to avoid.
Unsubscribes: Are you paying over the odds?
If you’re on a Mailchimp Standard Account (non-legacy), then there is a high chance that you are paying for things you don’t need. We’re talking about your unsubscribes…
really, really helpful! I’ve been using mailchimp for my newsletter for 2 years now and never understood the difference between segments and groups etc. And your video made it so clear I’m motivated to start licking my list into shape with segements. Thanks Robin. Suzanna Axisa, the mindset mentor