INSTANT ACCESS:
How to do Mailchimp
the Right Way
The 12 Commandments of
Smarter Mailchimp & Email Marketing
If you’re spending too long figuring things out with Mailchimp, second-guessing your setup, or not seeing the results you expected—it’s probably not you. It’s your system.
In this free live webinar, we’ll walk you through the 12 essential principles that turn confusion into clarity, and help you finally get Mailchimp working the way it should.
Whether you’re new, growing, or managing clients—this session will show you the right way to build, send, and scale.
As an additional gift, you’ll receive a subscription to our regular Mailchimp Newsletter, packed with advice, tips and special offers (you can unsubscribe at any time).
Your email will be managed in accordance with our privacy policy which you can view here.
These certifications are issued by Mailchimp. Only use fully certified and approved Mailchimp partners
During This Replay We’ll Cover…
1.
The core principles behind smart Mailchimp use—not just best practices, but the foundational rules that drive real results. Mastering these will give your email marketing structure, clarity, and a purpose
2.
The most common Mailchimp mistakes and how to avoid them. Most users don’t even realise what’s holding them back—until they fix it and see the difference
3.
How to build campaigns that actually perform, using proven techniques for better opens, clicks, and conversions. It’s not about sending more—it’s about sending smarter
4.
How to manage your audience like a pro, from segmentation to list structure. Because the way you store your data determines what you can do with it
5.
Practical tips you can apply straight away, whether you’re working solo, with a team, or managing accounts for clients. It’s all about making Mailchimp easier—and more effective
“Knowing the right way to do Mailchimp is key to using the platform effectively”
Too many people treat Mailchimp like a glorified email-sending machine—press a few buttons, blast out a message, hope for the best. But we know better. Effective email marketing is a system—and systems need rules.
The 12 Chimp Commandments are our way of cutting through the noise, keeping campaigns focused, and ensuring every decision you make is rooted in purpose and performance.
They help clients avoid common pitfalls (like sending emails no one opens or building lists they can’t use properly) and instead build engines that actually drive business growth.
What previous attendees had to say
Great format and I found lots of little hints along the way that either confirmed that we were doing things in the right way or gave me more ideas for things that we can or should be doing!
Even though it was a Foundation training, and I’ve been speaking MailChimp for some time now, I still found it really useful! It’s always good to go back to basics, for me it solidifies things in my brain and reminds me what the fundamentals are.
Great introduction to Mailchimp – thank you. Easy to follow and understand, left me wanting to ‘play’ with my account today. Feel much better prepared to send out information to my list.
Why Chimp Answers?
We’re not naive to think that we’re the only Mailchimp expert out there.
Go check out Fiverr or Upwork and there are hundreds of them…
…but how do you know that they are any good?
You don’t.
…but you can trust Chimp Answers are experts when it comes to Mailchimp and Email Marketing.
- We were one of the first 10 Mailchimp Partners in the world to achieve Mailchimp Pro Partner status – This means we’ve met a higher level of performance, have achieved all our certifications and have connected with multiple Clients on helping them with their Mailchimp.
- We run one of the world’s largest communities of Mailchimp users – Mailchimp Answers on Facebook
- We were the main organisers for “Chimposium” a worldwide online conference for Mailchimp users and agencies.
- We’ve collectively got over 40 years experience in all aspects of Marketing – which means that it’s not just about the technology, it’s about the application in the real world
- We’ve got testimonials for all aspects of our Mailchimp expertise (check them out here) and our founder, Robin Adams, is recognised by Mailchimp as the Mailchimp Maverick.
Bottom line, we know Mailchimp & email marketing intimately, so you can be 100% certain the insights you’re going to get are the ones you need to ensure you’re able to maximise Mailchimp and get more from Email Marketing.

