How to Turn Mailchimp Into a
Repeatable Lead Generating Machine (with a little help from AI)
(in Just 4 Weeks!)
Join ChimpCamp – our no-fluff summer sprint that helps you build a repeatable, Mailchimp-powered funnel from scratch.
You’ll create your lead magnet, form, automations & emails—and learn how to blend AI into the process so it’s faster, smarter, and way less overwhelming.
“I hope we’re going to learn something cool at Mailchimp Summer School…”
Chimp Camp is your 4-week crash course in building a smarter, faster lead gen funnel inside Mailchimp—powered by AI.
No fluff. No guesswork. Just a proven process that blends hands-on building with practical AI support so you can stop staring at a blank screen and finally get it done.
You’ll walk away with a complete, repeatable funnel—including a high-converting pop-up, a lead magnet you’re proud of, and an automated welcome flow that earns trust from the very first email.
And the best part?
You’ll learn how to use AI to write it faster, stronger, and more confidently—without needing to be a copywriter or a tech whiz.
Because doing email right doesn’t have to be hard… when you’ve got the right tools and a little help from the robots.
All for only $197!
Order before Midnight on 30th July to get a discount of USD$30 with code CHIMPCAMP30
One funnel. Built properly. Ready in 4 weeks. Reuse it forever.
That’s less than the cost of one ad campaign, and it keeps working long after summer’s gone.
Get Mailchimp Working (Without Losing Your Mind)
You signed up for Mailchimp because it promised to make email marketing simple.
…but between a complete lack of a user manual, fiddly automations, chaotic audiences, and emails that barely get opened, “simple” feels like a bit of a stretch.
You know email marketing should be doing more for your business: bringing in leads, driving repeat sales, growing your brand.
…but when the tech gets in the way, it’s easy to hit a wall… and even then you lack confidence that your plan will come to fruition.
And if you don’t fix it? You end up sending less. Or worse, sending the wrong stuff to the wrong people.
That’s when email goes quiet… and so do your results.
That’s where Chimp Camp comes in.
Chimp Camp – a simple solution to all your Mailchimp challenges.
It’s your hands-on, get-it-done training ground for making Mailchimp work your way, without spending a fortune.
We’ll walk you through the foundations, show you what matters (and what doesn’t), and help you build a setup that actually supports your marketing.
Well help you understand how to lure people into your world, capture their data effectively, and automate & follow up – and develop a repeatable system you can use again and again.., and show you how you can use AI to make the whole process slick and effective!
Less guessing. More doing.
…and emails that finally earn their keep.
You Do the Doing. We’ll Do the Guiding.
How It Works
Chimp Camp is a live, practical training experience designed to help you finally take control of your Mailchimp account… without the guesswork.
Each week (Week 1 – July 31st), you’ll join a live group session on Thursdays (up to 90 minutes) at 11am EST | 4pm GMT, where we cover the core elements of building a Mailchimp setup that actually works.
From Weeks 1 – 3, we’ll also run a weekly live, 1 hour Ask Me Anything session every Tuesday at 11am EST | 4pm GMT, which is your chance to get extra help, iron out niggles, and keep your momentum going.
All sessions are recorded, so if you miss one (or want to watch it again), you can catch up anytime.
…and throughout, you’ll have access to a supportive community and expert guidance to keep you moving forward.
What You’ll Walk Away With
So, what will you actually get from your time at Chimp Camp?… By the end of the 4 sessions you’ll have:
- An effective lead magnet that you can use to incentivise your contacts to engage and sign up
- A way of capturing your leads and adding them directly to Mailchimp via a form, landing page or pop up
- An automated onboarding sequence for your new subscribers
- An ongoing system so you can easily replicate in the future
- A better understanding of your Mailchimp account, your audience, and how to effectively segment
- Understand how to use AI to make your process much easier and slicker
…and just a better all-round confidence to use Mailchimp effectively, without second-guessing every click
It’s everything you need to go from muddling through… to marketing with purpose.
Your Mailchimp Summer School is now in Session!!!
Previous Customer Comments
Robin delivered an amazing course on how to use Mailchimp Effectively. I attended expecting to hear things I already knew. Thankfully, I could not have been more wrong.
Robin was extremely well prepared for the session and has a great rapport with the group. He got right into the important things that i and I’m sure many others missed when setting up their accounts.
I would definitely recommend that if you have the opportunity to listen to Robin, you should grab it with both hands.
If you are using Mailchimp to simply send emails you are missing a trick, so I highly recommend attending Advanced Mailchimp Training,
Robin will show you how to take your email marketing to the next level.
Chances are your competitors are not doing this, so you should be!
I have used Mailchimp for many years, but have always been conscious I’m not making the most of a lot of functionality. I found the Advanced Course hugely helpful. It was very well paced and there was lots of great content.
If you’re already a Mailchimp user, this training really takes you to the next level. It shows you what is possible, so you’ll have all the tools, and it is just your imagination that hinders you!
The Schedule
All live sessions start at 11am EST | 4pm UK and will be recorded and made available for non-attendees.
There will also be a weekly “Ask Me Anything” on Tuesday’s during the course at 11am EST | 4pm UK (5th/12th/19th August)
Week 1️⃣
Plan
Map Your Funnel Like a Pro
Thursday 31st July
In the first session we’ll focus on some groundwork, and then planning your system
What we cover:
-
What a lead funnel actually is (and isn’t)
-
Choosing your lead magnet (checklists, guides, quizzes, etc.)
-
Mapping the user journey: where they come in, what they get, where they go next
-
Structuring your Mailchimp audience: tags, fields, and how to keep it clean
By the end of this week:
-
You’ll have your funnel mapped and your lead magnet idea nailed
-
You’ll know what your form needs to do, and how to track new signups
AI Boost:
Use prompts to brainstorm and create lead magnet ideas + write your funnel plan
Week 2️⃣
Capture
Create Your
Opt-In System
Thursday 7th August
In Session two, it’s all about getting a form live and working so you can start collecting emails.
What we cover:
-
How to build a high-converting pop-up or embedded form
-
Landing pages and sign-up CTAs that don’t suck
-
Connecting your form to the right audience and tags in Mailchimp
-
Mobile optimisation & “DORC”-friendly testing
By the end of this week:
-
Your sign-up form (or pop-up) is live, branded, and working
-
Your lead magnet is uploaded and ready to deliver
AI Boost:
Generate form/language copy, value statements, and CTA text
Week 3️⃣
Automate
Build the Sequences
Thursday 14th August
In Session three we focus on setting up the delivery of your lead magnet, and welcoming your new fans.
What we cover:
-
Setting up automation in Mailchimp (step-by-step)
-
Writing your lead magnet delivery email
-
Writing your welcome email (build trust & guide the next step)
-
Timing tips and engagement hacks
By the end of this week:
-
Your automation is live and tested
-
You have two working emails: one to deliver, one to welcome
AI Boost
Draft your emails with guided prompts + tone alignment tips
Week 4️⃣
Launch
Test It, Tweak It, Repeat It
Thursday 21st August
In the last session we’ll focus on refining what we’ve already completed, and set you up to “rinse and repeat”.
What we cover:
-
Testing the full funnel (end-to-end walkthrough)
-
Common Mailchimp mistakes and how to dodge them
-
Analytics basics: what to track and what to ignore
-
Building a checklist/template to repeat your funnel with ease
By the end of this week:
- Your full lead-gen funnel is live and functional
- You’ve got a reusable framework for future funnels
AI Boost
Use prompts to optimise subject lines, content ideas, and analyse performance
You know you can get so much more from Mailchimp
This is the way
These certifications are issued by Mailchimp. Only use fully certified and approved Mailchimp partners
Why Chimp Answers?
We’re not the only Mailchimp experts out there—but we are the ones businesses come to when they want it done properly.
Sure, you’ll find plenty of freelancers online promising quick fixes and clever tricks. But here’s the thing: you’re not just looking for someone who knows Mailchimp. You’re looking for someone who knows how to make it work—for your business, your audience, and your goals.
That’s us.
-
We were one of the first 10 agencies worldwide to achieve Mailchimp Pro Partner status—a mark of deeper experience, higher performance, and hands-on results.
-
We run Mailchimp Answers, the largest Facebook communities of Mailchimp users on the plane
-
We founded Chimposium, the global online conference for Mailchimp users and agencies alike.
-
And we’ve got over 40 years of collective marketing experience—so we don’t just understand the platform, we know how to use it in the real world.
Oh, and Mailchimp themselves recognise our founder, Robin Adams, as a Mailchimp Maverick. (Which sounds cool… because it is.)
Bottom line? We make Mailchimp easy—and effective. So you can get more from your email marketing, without the guesswork.
Why Choose Chimp Answers?
Here are 3 key reasons why you should consider Chimp Answers as the best answer to help you develop and grow your email marketing activity through Mailchimp.
Certified Experts, Proven Results
We’re one of the first agencies globally to earn Mailchimp Pro Partner status—meaning we don’t just know the platform, we know how to make it deliver.
More Than Just Tech Support
With over 40 years of combined marketing experience, we help you use Mailchimp strategically, not just technically.
Recognised by the Mailchimp Community
From running one of the largest user groups to hosting Chimposium, we’re trusted voices in the global Mailchimp space.
FAQs
What if I can’t attend the live sessions?
No problem—every session is recorded and uploaded so you can watch (or rewatch) at a time that works for you.
How long does Chimp Camp run for?
The core training runs over 4 live weekly sessions, followed by ongoing weekly Q&A sessions to support your implementation.
Is this suitable if I’m brand new to Mailchimp?
Absolutely. Chimp Camp is built with beginners in mind—no jargon, no assumptions, just step-by-step guidance.
What if I’ve already started using Mailchimp but I think I’ve messed it up?
You’re in good company. Many Campers join with messy accounts—and we’ll help you clean it up and rebuild it properly.
Do I need a paid Mailchimp plan?
Nope. We’ll help you get the most out of whatever version you’re using, including the free plan. There may be a limit in terms of automations you can set up, but you can certainly do everything else.
Is there any one-on-one support included?
Chimp Camp is a group programme, but we run live Q&A sessions and you’ll have access to community support if you need help along the way. You’ll also be able to get 1-2-1 support at a special discount as an attendee.
How is Chimp Camp different from YouTube tutorials or free guides?
We focus on what actually works, not theory. You get expert guidance, live help, and a clear structure—so you can make real progress without the guesswork.
Can I join from outside the UK?
Absolutely. All sessions are run at a time that suits both UK and US participants—and recordings mean you’ll never miss out, if you’re elsewhere.
Will this help me actually get results from email marketing?
Yes—if you show up and do the work, you’ll walk away with a setup that’s built to drive results and grow with your business.
What happens after Chimp Camp ends?
ou’ll keep access to all the recordings and materials, so you can revisit anytime. You’ll also get the option to join our ongoing support community if you want more help.
Clear, Step-by-Step Training
Capture new subscribers with timely, on-brand opt-ins that actually get noticed.
Support When You Need It
Use pop-ups to nudge people to the right page, product, or next step—without cluttering your site.
A Setup That Works for You
Highlight sales, events, or limited-time deals with targeted pop-ups that drive action.
Your Email Marketing Deserves Better. Let’s Get to Work.
You don’t need to keep struggling with settings, second-guessing your sends, or wondering why Mailchimp isn’t doing what you hoped.
Chimp Camp gives you the clarity, structure, and expert support to finally feel in control—and start seeing results.
It’s hands-on, practical, and built for businesses like yours.
So if you’re ready to stop muddling through and start marketing with purpose… we’ll see you at Camp.