You’re In!

Welcome to Chimp Camp

A summer sprint for business owners who want a smarter, simpler way to grow their list and engage new leads.

Chimp Summer School Attendees

“Now that was a smart decision!”

Nice one—you’ve signed up and secured your spot. An email is already on its way to your inbox with everything you need to get started.

We’re genuinely chuffed to have you on board. Get ready to make Mailchimp finally make sense.

What Happens Next?

OK, so you’ve signed up, so what’s your first step?

Here’s what to do next to get the most from Chimp Camp:

  • Check your inbox
    Look out for the welcome email all about Chimp Camp all details you need to make the most of your involvement and first steps.
  • Add the live session times to your calendar
    Thursdays at 11am EST | 4pm GMT for the training and Tuesday’s at the same time for “Ask Me Anything” Surgeries.
    • Session 1 – Thursday 31st July
    • Session 1 AMA – Tuesday 5th August
    • Session 2 – Thursday 7th August
    • Session 2 AMA – Tuesday 12th August
    • Session 3 – Thursday 14th August
    • Session 3 AMA – Tuesday 19th August
    • Session 4 – Thursday 21st August
  • Start getting excited! 
    You’re about to take real, confident control of your email marketing

First Timer?

if this is the first time you’ve registered with us, we’ll also send you some follow up information on Chimp Answers, along with some of our best resources to help you get the most from Email Marketing.

While you’re here – there’s a few things that you might want to check out which will help you get even more out of Mailchimp:

  • If you’ve not do so already, you should definitely check out our Mailchimp blog here. It’s one of the biggest resources for Mailchimp on the internet and covers all aspects of Mailchimp (and it’s fully searchable!)
  • If you’re looking for a quick answer, then the best place is to join the FREE Mailchimp Answers Facebook group. This is the world’s largest Mailchimp community and you can always get a quick answer to point you in the right direction from the many experts who hang out there.

Thanks again for your interest and we really hope we can help you unlock Mailchimp and do it the right way.

Your Mailchimp Summer School is now in Session!!!

Want to go even further, even faster?

Chimp Camp will give you the tools and the confidence, but if you’d like personal, expert eyes on your specific setup, you can upgrade now with an exclusive offer just for new Campers.

Our Mailchimp Health Check (you can learn more about it here) is the #1 best way to get bespoke insights and advice on your Mailchimp account, your performance to date, and the key areas that you need to focus on to accelerate it forward.

Combined with a 60 minute training/review session, you’ll get personalised insights and advice on exactly what to do and how to do it to massive improve your return.

As a Chimp Camp Attendee, we’re giving you the chance to book a Mailchimp Health Check & 60 minute training session at just over 33% of it’s usual price – (USD$227 >> USD$147).

To get this offer you can use the code CHIMPCAMPCHECK at the checkout to lock in your saving.

Get Your Discounted Health Check & Review Session

Health Check and Support Call (60m)

One to One Mailchimp Training

Billing Address

Clear, Step-by-Step Training

Capture new subscribers with timely, on-brand opt-ins that actually get noticed.

Support When You Need It

Use pop-ups to nudge people to the right page, product, or next step—without cluttering your site.

A Setup That Works for You

Highlight sales, events, or limited-time deals with targeted pop-ups that drive action.

Week 1️⃣

Plan

Map Your Funnel Like a Pro

Thursday 31st July

In the first session we’ll focus on some groundwork, and then planning your system

What we cover:

  • What a lead funnel actually is (and isn’t)

  • Choosing your lead magnet (checklists, guides, quizzes, etc.)

  • Mapping the user journey: where they come in, what they get, where they go next

  • Structuring your Mailchimp audience: tags, fields, and how to keep it clean

By the end of this week:

  • You’ll have your funnel mapped and your lead magnet idea nailed

  • You’ll know what your form needs to do, and how to track new signups

AI Boost:

Use prompts to brainstorm lead magnet ideas + write your funnel plan

Week 2️⃣

Capture

Create Your
Opt-In System

Thursday 7th August

In Session two, it’s all about getting a form live and working so you can start collecting emails.

What we cover:

  • How to build a high-converting pop-up or embedded form

  • Landing pages and sign-up CTAs that don’t suck

  • Connecting your form to the right audience and tags in Mailchimp

  • Mobile optimisation & “DORC”-friendly testing

By the end of this week:

  • Your sign-up form (or pop-up) is live, branded, and working

  • Your lead magnet is uploaded and ready to deliver

AI Boost:

Generate form/language copy, value statements, and CTA text

Week 3️⃣

Automate

Build the Sequences

Thursday 14th August

In Session three we focus on setting up the delivery of your lead magnet, and welcoming your new fans.

What we cover:

  • Setting up automation in Mailchimp (step-by-step)

  • Writing your lead magnet delivery email

  • Writing your welcome email (build trust & guide the next step)

  • Timing tips and engagement hacks

By the end of this week:

  • Your automation is live and tested

  • You have two working emails: one to deliver, one to welcome

AI Boost

Draft your emails with guided prompts + tone alignment tips

Week 4️⃣

Launch

Test It, Tweak It, Repeat It

Thursday 21st August

In the last session we’ll focus on refining what we’ve already completed, and set you up to “rinse and repeat”.

What we cover:
  • Testing the full funnel (end-to-end walkthrough)

  • Common Mailchimp mistakes and how to dodge them

  • Analytics basics: what to track and what to ignore

  • Building a checklist/template to repeat your funnel with ease

By the end of this week:
  • Your full lead-gen funnel is live and functional
  • You’ve got a reusable framework for future funnels
AI Boost

Use prompts to optimise subject lines, content ideas, and analyse performance

These certifications are issued by Mailchimp. Only use fully certified and approved Mailchimp partners

Why Chimp Answers?

We’re not the only Mailchimp experts out there—but we are the ones businesses come to when they want it done properly.

Sure, you’ll find plenty of freelancers online promising quick fixes and clever tricks. But here’s the thing: you’re not just looking for someone who knows Mailchimp. You’re looking for someone who knows how to make it work—for your business, your audience, and your goals.

That’s us.

  1. We were one of the first 10 agencies worldwide to achieve Mailchimp Pro Partner status—a mark of deeper experience, higher performance, and hands-on results.

  2. We run Mailchimp Answers, the largest Facebook communities of Mailchimp users on the plane

  3. We founded Chimposium, the global online conference for Mailchimp users and agencies alike.

  4. And we’ve got over 40 years of collective marketing experience—so we don’t just understand the platform, we know how to use it in the real world.

    Oh, and Mailchimp themselves recognise our founder, Robin Adams, as a Mailchimp Maverick. (Which sounds cool… because it is.)

    Bottom line? We make Mailchimp easy—and effective. So you can get more from your email marketing, without the guesswork.

    Why Choose Chimp Answers?

    Here are 3 key reasons why you should consider Chimp Answers as the best answer to help you develop and grow your email marketing activity through Mailchimp.

    Certified Experts, Proven Results

    We’re one of the first agencies globally to earn Mailchimp Pro Partner status—meaning we don’t just know the platform, we know how to make it deliver.

    More Than Just Tech Support

    With over 40 years of combined marketing experience, we help you use Mailchimp strategically, not just technically.

    Recognised by the Mailchimp Community

    From running one of the largest user groups to hosting Chimposium, we’re trusted voices in the global Mailchimp space.

    FAQs

    What if I can’t attend the live sessions?

    No problem—every session is recorded and uploaded so you can watch (or rewatch) at a time that works for you.

    How long does Chimp Camp run for?

    The core training runs over 4 live weekly sessions, followed by ongoing weekly Q&A sessions to support your implementation.

    Is this suitable if I’m brand new to Mailchimp?

    Absolutely. Chimp Camp is built with beginners in mind—no jargon, no assumptions, just step-by-step guidance.

    What if I’ve already started using Mailchimp but I think I’ve messed it up?

    You’re in good company. Many Campers join with messy accounts—and we’ll help you clean it up and rebuild it properly.

    Do I need a paid Mailchimp plan?

    Nope. We’ll help you get the most out of whatever version you’re using, including the free plan. There may be a limit in terms of automations you can set up, but you can certainly do everything else.

    Is there any one-on-one support included?

    Chimp Camp is a group programme, but we run live Q&A sessions and you’ll have access to community support if you need help along the way. You’ll also be able to get 1-2-1 support at a special discount as an attendee.

    How is Chimp Camp different from YouTube tutorials or free guides?

    We focus on what actually works, not theory. You get expert guidance, live help, and a clear structure—so you can make real progress without the guesswork.

    Can I join from outside the UK?

    Absolutely. All sessions are run at a time that suits both UK and US participants—and recordings mean you’ll never miss out, if you’re elsewhere.

    Will this help me actually get results from email marketing?

    Yes—if you show up and do the work, you’ll walk away with a setup that’s built to drive results and grow with your business.

    What happens after Chimp Camp ends?

    ou’ll keep access to all the recordings and materials, so you can revisit anytime. You’ll also get the option to join our ongoing support community if you want more help.