FREE LIVE WEBINAR
The Future of Email Creation
How AI, relevance and Mailchimp Sections are changing the way we build emails
AI is making it easier and quicker to create good email content. But the bigger opportunity isn’t simply to create the same communications faster — it’s to use some of that time to create more relevant communications for different audiences.
Mailchimp Sections give us a practical way to do that, making it easier to build, reuse and vary the individual components within our emails.
Thursday September 17th
4pm UK
11am EST
1 Hour (inc. 15 min questions)
Can’t attend live? Register anyway and we’ll send you the recording.
As an additional gift, you’ll receive a subscription to our regular Mailchimp Newsletter, packed with advice, tips and special offers (you can unsubscribe at any time).
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WHAT YOU’LL LEARN
Break it Down
See how to turn an email you already use into the individual building blocks you need.
Create Reusable Sections
Learn how to save and organise those building blocks as Mailchimp Sections ready to use again.
Build Emails More Easily
Discover how Sections make it quicker and more flexible to create different emails for different needs.
AI can help us create more. But what do we do with it?
AI is already making it easier and quicker to create good email content.
But simply creating the same emails faster isn’t necessarily the biggest opportunity. What if some of the time AI gives us back could be used to create better, more relevant communication for different audiences?
That introduces another challenge. If we’re going to create more variations of our emails, we need an easier way to build and manage them.
That’s where Mailchimp Sections come in.
Instead of treating the whole email as the thing you reuse, Sections allow you to save and reuse the individual building blocks — giving you a much more flexible way to construct emails and create variations when you need them.
What we’ll show you
In this practical webinar, we’ll take an email you already use, break it into its useful components and turn those components into reusable Mailchimp Sections.
Then we’ll show you how to use those Sections to construct future emails more easily — including how they can help you create different, more relevant variations when you need them.
No need to start again. We’ll start with the emails you’ve already got.
YOUR PRESENTERS
Robin Adams
Position: Founder – Chimp Answers
Skills: Strategy & Data
Motto: “The Easier you make it for something to happen, the more likely it will”
Liz Seymour
Position: Marketing Manager
Skills: Content & Campaigns
Motto: “Spend twice as much time on content as you do on design”
These certifications are issued by Mailchimp. Only use fully certified and approved Mailchimp partners
During This Webinar You’ll Learn…
1.
Why Sections matter
Why Sections are more than another Mailchimp feature and how they change the way you can approach constructing emails.
2.
How to turn an existing email into Sections
We’ll take a real email and show you how to turn elements such as headers, content, calls to action, signatures and footers into reusable building blocks.
3.
How to build emails from those Sections
See how those saved components can be brought together to create different types of emails without repeatedly redesigning everything.
4.
How Sections can make greater relevance practical
We’ll demonstrate how different Sections can be used for different recipients and explain the role your audience data plays in determining who receives what.
…and what does AI have to do with it?
AI is already making it easier and quicker to create good email content.
But the opportunity isn’t simply to create the same emails faster. It’s to use some of that time to create better, more relevant communication.
That means we need to make creating and managing different emails easier too.
We’ll put Sections into that wider context and look at why content, email construction and audience data increasingly need to work together.
This webinar is for you if…
You use Mailchimp to create and send emails and:
- you’re already using AI — or interested in its potential — and want to understand how it could change the way you create emails
- you’ve heard about Sections but aren’t yet sure how to make the most of them;
- you’ve started experimenting with Sections and want to understand the bigger opportunity;
- you’re still duplicating previous campaigns or using fixed templates and want to see what has changed;
- you want an easier, more flexible way to create different emails without starting from scratch each time.
You don’t need any previous experience of using Sections.
Start with an email you’ve already got
You don’t need to redesign your email marketing from scratch.
We’ll show you how to take an email you already use, turn its useful components into reusable Sections and use those building blocks to make creating future emails quicker, easier and more flexible.
Thursday 17 September | 4:00pm UK | Free live webinar
Register even if you can’t attend live and we’ll send you the recording.
