You’re One Step Closer to filling in the gaps in your path
Why the Customer Path Worksheet?
Whenever I meet someone for the first time who wants me to help them with either their Mailchimp account, email marketing or Marketing in general (or all 3!), one of the first questions I ask is do they have a marketing system?
Some do, but most don’t… and I realised that even though lots of clever business people know about the idea of a Marketing system, and also know how important it can be to their marketing efforts – they’ve not gone through the process of actually building one.
Which is why I’m hoping this worksheet will help them realise that it’s not that difficult and that is something that can really help in their marketing communications.
Creating a Customer Path is a step in my Kickstart Your Marketing System online course, a 6 week in-depth mentored training course showing how to build an effective marketing system, and how to practically put it all together in Mailchimp.
It’s a core element to my marketing and as such, something I fundamentally believe everyone should be able to do regularly.
…and I hope this worksheet helps you understand it too!
Robin Adams – Marketer
P.S. The Next Kickstart Your Marketing System online course starts soon, scroll down to learn more and register your interest to get a special Early Bird Discount.
About the Kickstart Your Marketing System Training Course
The Kickstart your Marketing System course (KYMS) is designed for small and medium sized businesses who are looking for a way to build an automated, online marketing system… and develop the knowledge and understanding to expand it in the future… without the hassle and stress of learning it all on their own.
The course is delivered over a 6 week period, with a weekly live webinar, as well as additional recordings.
Specifically you’ll get all of this…
- 6 webinars, one delivered each week, each lasting about 90 minutes focused on teaching you the specifics of an effective automated online marketing system.
- Access to recordings of these webinars if you can’t attend live.
- A Secret Facebook Group where you will be able to share your experiences and questions with other course members.
- Worksheets, Slide Decks and Resources to help you on your journey.
- Q&A Facebook Lives within the group helping you get the most from your course.
- Additional Recordings on more technical questions, available within a membership area of the chimpanswers.com website.
- Ongoing access to all recordings for 90 days after the course ends (and this can be extended).
- Access to an expert who’s got over 25 years experience in all aspects of marketing.
…but that’s just the course… what your business is going to get from the course is..
- A marketing ‘plan’ focused on how your business will turn people who currently don’t know you exist into raving fans who sell your business for you.
- A detailed insight into your best customers and how to deliver messages that really resonate with them.
- A simple ‘lead magnet’ which will encourage potential customers to engage in a conversation with your business and give you their email address (and knowledge on how to build more).
- An online landing page where you can advertise your ‘lead magnet’ and capture their details (and knowledge on how to build more).
- A series of automated emails which will engage and build trust with your prospects (and knowledge on how to build more).
- A plan for ongoing communication and to actually promote and sell your products and services.
Plus… I’m limiting the number of people on each course… this allows me to ensure that my focus isn’t spread too thin and deliver extra value at each step.
By the end of the course, you will have developed the communication ‘spine’ for your business as well as the understanding of how to integrate other aspects into the spine in the future.
Register your interest to lock in a special Early Bird Discount!
If you think that the Kickstart Your Marketing System training course is something you might be interested in, then please let us know by completing the form below.
You’ll receive an email confirming your interest and when the full course opens for booking, we’ll let you know.
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