Mailchimp Optimisation
…for those looking to get their Mailchimp REALLY working
“Working with Robin and the team has been a game changer for us”
Ross Faulkner, Upping Your Elvis
Do you have an Overweight, Lazy and Ineffective
Mailchimp Account?
Mailchimp’s been around for many years now, but as both the service itself and the market it operates in are constantly changing, it’s hard to ensure that your Mailchimp account is operating at it’s peak efficiency.
How do you know that you’re taking advantage of every opportiunity? That you’re making the most of Mailchimp and you’re not missing out on something obvious? How can you ensure you’re Mailchimp Account delivers, especially when you’ve a million other responsibilities?
Chimp Answers are your perfect partner to optimise your existing Mailchimp account and ensure you’re not missing out anything.
With over 12 years experience working with Mailchimp over hundreds of accounts of all types and sizes, along with a lifetime’s experience in all aspects of Marketing and Sales, Chimp Answers can turn a flabby, unfit and lazy Mailchimp Account into something that delivers outstanding performance for your organisation for years to come.
Why Choose Chimp Answers?
Here are 3 key reasons why you should consider Chimp Answers as the best answer to help you develop and grow your email marketing activity through Mailchimp.

Certified Experts, Proven Results
We’re one of the first agencies globally to earn Mailchimp Pro Partner status—meaning we don’t just know the platform, we know how to make it deliver.

More Than Just Tech Support
With over 40 years of combined marketing experience, we help you use Mailchimp strategically, not just technically.

Recognised by the Mailchimp Community
From running one of the largest user groups to hosting Chimposium, we’re trusted voices in the global Mailchimp space.
Let’s turn your Mailchimp into an
Email Marketing Powerhouse!
If you’re looking to turn your overweight and lazy Mailchimp account into a super-powered money making machine… here are some of the areas we can help with:
- If you’re just starting out, why not ensure your account is set up the right way with our NEW ACCOUNT SET UP service… ensuring you’re moving forward on the right foundation.
Learn more >>> - If your account is just struggling then chances are you need some MAILCHIMP REHAB, where we look at everything and work with you to optimise and upgrade your set up across the board.
Learn more >>> - If you think your account is in need of a spring clean, due to lots of disengaged and “dead” contacts, we can work to carry out a FULL ACCOUNT CLEAN and remove the dead weight.
Learn more >>> - …or if you’ve got something completely off the wall, be it connecting Mailchimp to other tools to deliver a truly unique communication strategy, we’re there, having done many CUSTOM MAILCHIMP PROJECTS.
Learn more >>>
No matter your set up, Chimp Answers have the knowledge and experience to turn an underperforming and out of date Mailchimp Account into an email marketing powerhouse.
You deserve more from your Email Marketing
Let us help you get it for you
Working with Chimp Answers has been a fantastic experience for our e-commerce business.
Robin is excellent to work with—his communication skills are outstanding, and he always goes the extra mile.
His deep knowledge of email marketing strategy and technical expertise have been pivotal in boosting our revenue over the past 8 months.
Robin’s dedication, strategic insights, and personalised approach have made a significant impact. Thank you Chimp Answers!

E-Commerce Setup
Dragonfly Dog are an online doggy focused business who were struggling with data capture, segmentation and automation. We worked with them to restructure their database and develop multiple automations centered around purchase behaviour. We also worked to ensure that their data capture process was optimised to get the right info from their customers.
These certifications are issued by Mailchimp. Only use fully certified and approved Mailchimp partners
Building a new Mailchimp Account
…for when you need your new account set up the right way
When you’re just starting out with Mailchimp, how can you ensure that you’re building things off the right way? How do you ensure you’ve a solid foundation and you’re set up to take things to the next level (and not making mistakes that’ll cost you down the line)?
If you’re starting out with Mailchimp and just want someone to set up your account the right way, create email templates and set up a basic email marketing system for your organisation, we can take care of it for you.
Who is this Best For?
Anyone looking to set up a new Mailchimp account for their organisation, and ensure that it’s done professionally, including things like a database that works, better data capture and great email designs & automations set up.
How it Works
When creating a new Mailchimp account, we want to make sure it’s done right for your organisation – which means we need a clear understanding of your goals for email, and then how this translates to a system. This is then used as a Blueprint to set up your Mailchimp account, along with training for you to run it yourself. Typically the process takes about 4 weeks from start to finish.
Costs Involved
A typical new build will cost between $1,000 and $2,000 depending on the scope of the project and which elements are key for you to succeed.
Timing & Next Steps
If you’re interested in having us create your Mailchimp Account, drop us a line and we’ll set up an initial chat…
From initial discussion, it takes between 2 and 4 weeks to get things set up depending on the complexity of the set up
Chimp Answers have done an excellent job.
Taking us through the entire process of setting-up MailChimp, creating e-mail templates, integrating the process into our website and training key staff members.
An excellent service.
New Mailchimp Set Up
Alpha Insurance came to us with no existing email marketing set up and we worked with them to build a system that would capture initial enquiries, have an automated welcome message and allow them to send regular newsletters to their audience.
Mailchimp Rehab
…for when your account gets just a little out of hand
Unfortunately, good decisions in the moment cause issues down the line and end up making Mailchimp and email marketing way harder than it needs to be.
If you want to get back to when Mailchimp was fun and not shudder every time you log in, Chimp Answers can help with a little bit of Mailchimp Rehab
Who is this Best For?
Existing Mailchimp users who “shudder” whenever they have to open and use the platform because they know it’s going to be a painful experience! It doesn’t matter how big your audience is, Mailchimp should not be a pain to use.
How it Works
- A Mailchimp Health Check is conducted on the existing account to understand the set up and the areas that are likely causing pain.
- This is used, along with discussion of the desired outcome to create a System Blueprint of what needs to happen.
- Once agreed, the system blueprint is implemented and once completed, training is carried out so you can run the system smoothly moving forward.
Costs Involved
Costs vary depending on the scope of the project and the existing account set up, but usually fall between $2,000 and $5,000.
Timing & Next Steps
If you’re interested in having us rehab your Mailchimp Account, drop us a line and we’ll set up an initial chat…
From start to finish a Mailchimp Rehab project usually takes between 8 and 12 weeks, but can completed in a shorter time frame if required.

Mailchimp Optimisation
Initially, we worked with Astor Bannerman to set up their data capture and database to allow for more targeted communication to different segments.
We subsequently worked with them on using Mailchimp and data to support their sales process and allocate enquiries to the correct sales person.
Chimp Answers offered very comprehensive support, going above and beyond
…to ensure that our complex requirements were catered to, building a system that will transform the way that we manage our customer contacts going forward.
The team are very “Mailchimp” knowledgeable, and offers a clear, systematic approach to finding superior solutions.
It was a pleasure to work with them.
Chimp Cleanse
…for when your data gets a little dirty and needs a good clean
Chimp Answers specialise in ensuring your audiences are as clean as they can be which means you’re not paying more than you should and have a better chance of getting your emails where they need to go (hint, not the spam folder!)
Who is this Best For?
Any account that’s been active for a while and who’s open and click rates are struggling.
Typically, an account needs to have an audience size of over 2,500, but cleaning can be carried out on accounts of any size.
How it Works
- A Mailchimp Health Check is conducted on the existing account to understand the set up and the areas that are likely causing pain.
- The size of the issue is quantified and the best way to address it is agreed, either through a one off cleanse or an ongoing, automated cleaning system.
- Once agreed, the cleaning is implemented and once completed, training is carried out so you can identify issues in the future, or maintain the ongoing system.
Costs Involved
Depending on what you need, costs for supporting a one off clean are usually in the region of $500, and if you’re looking for an ongoing automated cleaning system, these can be set up for between $1,500 and $2,500.
Timing & Next Steps
If you’re interested in having us clean your Mailchimp account, drop us a line and we’ll set up an initial chat…
A typical one off cleanse will take a couple of weeks to set up and then a few more to “go through the system”.
If an automated system is agreed to be the best route forward, then this can be set up and set live to start working in 2-3 weeks from sign-off.

Mailchimp Rehab & Cleaning
Centre for Cities came to us with an account that was poorly structured and had lots of disengaged contacts.
We worked with them to restructure it, to help them communicate more effectively, whilst cleaning out dead & disengaged contacts and improving data capture and automated emails.
Chimp Answers are great to work with.
They listened to our aims, challenges and how we use Mailchimp from the outset which was important to us as a charity and research organisation and the collaboration process was really smooth from project plan to check-ins to wrapping things up.
They also took time to explain things clearly and help out with other troubleshooting issues that came up during the project.
Would recommend for any size of business looking to improve how they use Mailchimp.
Mailchimp Custom Projects
…for when you want to get extra creative
If you’re looking for something a bit “off the wall” and want to see how far you can push Mailchimp to support your email marketing, then let’s push the envelope together!
Who is this Best For?
If you’ve got something you want to try with Mailchimp and want to know exactly how far you can push things. Typically for larger databases who send out regular communications and want to be more effective and efficient in doing so.
How it Works
- A Mailchimp Health Check is conducted on the existing account to understand the set up and the areas that are likely causing pain.
- This is used, along with discussion of the desired outcome to create a System Blueprint of what needs to happen.
- Once agreed, the system blueprint is implemented and once completed, training is carried out so you can run the system smoothly moving forward.
Costs Involved
Costs vary depending on the scope of the project and the existing account set up, but usually fall between $2,000 and $5,000.
Timing & Next Steps
If you’re interested in having us go crazy on your Mailchimp account, drop us a line and we’ll set up an initial chat…
From start to finish a Mailchimp Custom project usually takes between 8 and 12 weeks, but can completed in a shorter time frame if required.
Working with Robin and the team has been a game changer for us.
We can take any problem or challenge we have with Mailchimp to them, and not only will they get what we want to do super fast, but they always come up with brilliant solutions and then integrate them for us seamlessly and once live they are always there to help with any questions we might have.
…but most importantly, they make the whole process simple and fun. If you’ve not worked with them yet, do it.
Custom Project
Our work with Upping Your Elvis is probably the most challenging project we’ve been involved with.
Connecting a separate education system with Mailchimp and then scheduling automated emails so that they were sent at specific times of the day, no matter where the recipient was in the world was a big challenge and one that we loved working to achieve!