Chimp Cleanse

…for when your data gets a little dirty and needs a good clean

When you’ve been using Mailchimp for a while, one of the perils is letting your database get into a state of disrepair. Not archiving unsubscribes, and not addressing the disengaged, who cost you money and impact your ability to hit the inbox.

Chimp Answers specialise in ensuring your audiences are as clean as they can be which means you’re not paying more than you should and have a better chance of getting your emails where they need to go (hint, not the spam folder!)

A dirty Mailchimp list is costing you money, let us give it a good clean out

Your email list is dirty… and it could be impacting your email performance and costing you money

Did you know that one of the most common reasons your emails don’t hit the inbox is because you’ve got a dirty list?

Poor list hygiene leads to emails going to disengaged contacts (zombies as we call them) who, by not opening, give the signals to the ESPs that your emails aren’t good (making them more likely to be marked as spam).

Keeping a list clean can be painful at times (no-one likes to remove hard earned contacts), but in most instances it’s always the right thing to do – whether it’s a one off clean up, or, if you’ve got an active account, a more automated, ongoing solution.

The first step is to understand how dirty your data is, which we can find out during a Chimp Check-Up – and then work with you to find the right way to keep your list fresh and clean.

We’ve helped numerous organisations clean up their Mailchimp account and keep it that way.  Book a call to see how we can do this for yours too!

Key Information

Everything you need to know about our Mailchimp List Cleansing service.

Is it for you?

If you are an organisations who has slightly larger databases and aren’t proactively keeping it clean, then we need to talk.

How does it work?

Initially, once we’ve got access to your account (and all NDA’s sorted), it’s about understanding exactly how dirty the set up is (this is covered in a free Chimp Check-up). Once we’ve got clarity, its whether the system needs a one off clean, or something ongoing.

How much does it cost?

Depending on what you need, costs for supporting a one off clean are usually in the region of $500, and if you’re looking for an ongoing automated cleaning system, these can be set up for between $1,500 and $2,500.

What’s the next step?

If you think you need some cleansing, then the best next step is to either go and request a Chimp Check-Up, which will identify how big an issue you have or to book a call with us to see if we can help.

List Cleansing Packages

If you’re interested in getting your database cleaned from all the Zombies that have been collected over the years, we offer a number of different packages, depending on your circumstances:

The Full Monty

If you’ve got a big database and need an automated system to check & cleanse your database automatically based on engagement, then this is the system for you.

Using Mailchimp’s automation tools, we build a complete system that will check every contact on a regular basis for their engagement, and if they appear to be disengaged, invite them to re-engage or opt out. This runs continuously in the background for you, and depending on you, zombies can be either automatically removed, or tagged and handled separately.

Investment for a “full monty” system implementation start at  USD$2,000 

The Spring Clean

If you’re looking for a one off cleanse of data, and you don’t require any ongoing loops, then a spring clean may be the set up for you.

We set up a sequence of up to 6 emails over time with subscribers getting the chance to opt in/opt out and be automatically removed/opted in.

You can then feed contacts into this system as you see fit.

Investment for a “spring clean” system implementation start at  USD$1,000

The Quick Blast

If you’re not looking for anything too complicated and just want to run a quick list cleanse on targeted contacts, a quick blast may be right for you.

We set up an email with opt in/opt out clicks and a system to manage their choices.

You can then email subscribers as you require with the email to get them to engage or not.

Investment for a “quick blast” system implementation start at  USD$500

"...they do what they say they're going to do in a timely and jargon free way"

We originally used Chimp Answers to replace an old email system which was costing us a lot of money.  We wanted to ensure GDPR compliance and also clean our mailing list but struggled to get the opt out/in process working properly ourselves so were happy to hand it over to the experts.

We slashed our mailing list by 90% but increased our open rates from 15-20% to 40-50% and improved our click through rate as well.

Chimp Answers are cost effective, fun to work with and their experience goes beyond the technicalities of Mailchimp and into the depths of how and why to engage with your target market.  It's saved us time and money in the long run.

Alix Reeves

Marketing Manager, Hotel Chain

Not right for you?

Here’s some other ways we can help which might be a better fit…


...for when your account becomes a bit untidy and stressful to manage


...for when you need to know how you can save money on your Mailchimp setup


...for when you want to release the potential of an large but untapped database


...for when you need to know what's working (and not working) in your account