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Introduction to MailChimp

Taking your first steps with MailChimp

The Introduction to MailChimp training course is a comprehensive half day to help build a solid foundation.

During the course you will:
  • Learn the core fundamentals of email marketing and what you can do with it.
  • Know who you are allowed to email (and who you aren’t)
  • Identify the key data you need to collect (and the data you don’t need)
  • Discover how MailChimp stores data – which is central to your ability to succeed
  • Find out how to create emails in MailChimp
…but it’s not just about learning the basics…
During the course you will also learn
  • How to capture data from your website using forms
  • What qualifies as an “opt-in” on your mailing list
  • The reports that MailChimp creates and the key information you need to know
  • About automation and how it can help your business

 A comprehensive half day to get you email marketing ready

Is this workshop for you?

This course is ideal if you are one of the following:
  • If you’ve not sent any marketing emails and want to start
  • If you’ve had a play with MailChimp but are still confused
  • If you’ve used another email marketing system and want to move over to MailChimp
  • If you’re curious about what email marketing can do for your business
  • If you want to generate new leads and sales from email marketing

I had registered for a Mailchimp account a year ago and done nothing with it as I didn’t know where to start and this course has given me enough knowledge to start taking my email campaigns seriously.

Theresa Charlton

Business Owner, T Associates Limited

We guarantee that following this course, you’ll have all you need to get started on building an email marketing system for your business

Interested in our training?

You can either drop us a line directly or request more information to be emailed to you.  Just click a button below

Robin taught me how to use MailChimp in an excellent training day yesterday. His approach is very relaxed and friendly and he shows tremendous amounts of patience to ensure the group fully understands the content. Having no knowledge of MailChimp before the session, I have come away fully confident that I can now use it! This is all down to Robin's excellent training! Thank you!

Jennifer Abdou

Partner, Mojen Projects

Your instructor for the day

Robin Adams

Robin Adams

The Chimp Champ

The instructor for this course is Robin Adams, a career marketer who has worked at the sharp end of both massive global companies and small independent traders. With over 20 years marketing experience and an MBA, his unique combination of technical adeptness and marketing know-how ensures you get not only the skills but the bigger picture of how it all fits together.

Over the last 5 years, Robin has become very intimate with the MailChimp software and knows the best way to get the most from this accessible yet powerful system.

In fact – unlike many trainers out there.. ROBIN ONLY USES MAILCHIMP for his email marketing – which ensures his knowledge and skills are always cutting edge. Of course, this means all the courses are up to date and relevant with the latest developments.

He’s also run courses for Entrepreneurs Circle and Southern Entrepreneurs on MailChimp… so he knows his stuff!

You’ll leave with not only an understanding of how to use the system the right way, but with the tricks and shortcuts that will make your email marketing much more efficient and effective.

Want an Intro to MailChimp Training Session?

If you’re interested in learning more about our introductory training sessions, then just complete this form and we’ll be in touch with more details.

Course Details – Introduction to MailChimp

The course is a half day course, starting promptly at either 10am or 2pm and running for 3 hours. Depending on the location, Tea & Coffee will be provided as part of the course and there will be a comfort break halfway through the session. All our locations are of a very high standard so that you ensure that you have the best environment and atmosphere for learning.

The investment for attending the course is £69 (no VAT) and you will get a full copy of the presentation emailed to you to refer to afterwards.

We limit the number of attendees of any Introductory Course to a maximum of 10.  Any more and candidates would not get the focus that they deserve on their own issues.

As the course is a “presentation” course, you don’t need to have access to nor bring along a laptop, however there’s nothing stopping you bringing one along to follow through the demonstration.

The course is a 3 hour presentation (with breaks) and some time at the end for questions – however due to the constraints of time and scope of MailChimp, the goal of the course is to answer some basic questions and build a foundation.  If you are looking to actually start building your own system and want some hands on advice, then a full day implementation session, such as the Kickstart course might be more appropriate.

Course pre-qualifications: This course is an entry level course, and as such the only pre-qualifications are a desire to learn more about MailChimp and how it can help you & your business.

Once you’ve booked on to  the course, you’ll receive full joining instructions and anything else you need to know prior to the day (sent out via MailChimp of course!)

Typical Course Agenda (Subject to change)

9.00am Arrive & Coffee
10.00am Introduction
10.05am Introduction to Email Marketing & MailChimp

How email marketing can benefit your business and how MailChimp supports this

10.30am The key steps of any email marketing activity

Covering the 3 key steps that every email marketing campaign you ever run will need to have

11.00am Data

What you need, what you need to consider, how you get it and what you can’t do

11.30am Break
11.45am Designing and sending emails in MailChimp

How you actually create an email and send it in MailChimp

12.15pm Reports, Automation and what’s next
12.45pm Questions
1.00pm End

Robin delivered an amazing course on how to use Mailchimp Effectively. I attended expecting to hear things I already knew. Thankfully, I could not have been more wrong. Robin was extremely well prepared for the session and has a great rapport with the group. He got right into the important things that i and I'm sure many others missed when setting up their accounts. He was more than happy to divert from the course content to ensure that he answered any questions that were thrown at him. I am hoping to implement as much as possible that I have learnt from him. I just wish I could listen to his wisdom every day. I would definitely recommend that if you have the opportunity to listen to Robin, you should grab it with both hands.

Damian McGill

Partner, Pauley Business Services

Introduction to MailChimp – Use MailChimp to send marketing emails

Robin’s Kickstart MailChimp course was exactly what I needed – while it was very hands on and enabled me to get my MailChimp account set up properly and send an e-mail, he also explained the importance of the bigger picture of marketing and where e-mail marketing fits into that, what MailChimp can and can’t do and what the terminology means. This has been hugely helpful in making the process easy to understand and helping get straight to all the useful, need to know stuff, rather than me spending hours trying to work it out and not getting very far. A great investment in time and money, thank you.

Judith Massey

Owner, The People House HR