Combining Audiences in Mailchimp
If there’s one thing we’ve learned from our many years of helping businesses succeed with Mailchimp, it’s that the more audiences you have in your Mailchimp account, the more problems you’re going to have.
That’s why we help businesses big and small combine their audiences into a single unit, benefiting from lower costs and a more GDPR compliant database, but still giving them the flexibility to communicate with different segments – usually the reason they had multiple audiences in the first place!
Three things to know…
If you’re considering getting Chimp Answers to combine your audiences, here are answers to the top 3 questions we get asked about this service, to help you understand how it can help your business.
Why can't I do it myself?
How do you make sure you do it right?
Will this temporarily stop my email system?
One audience to rule them all
Back in the day, Mailchimp was very flexible on it’s free account and gave customers the chance to create multiple audiences – and many did.
With no understanding of the other ways of segmenting their database or creating different capture forms, businesses kept creating more and more audiences, and started to cause themselves problems.
Firstly, they realised that a single email address could appear on multiple audiences, which was costing them extra. Then they realised that if they wanted to send an email to ‘everyone’, they couldn’t. They had to send it to each audience separately, and if someone was in more than one audience they might get the email twice.
…and then came GDPR – and the knowledge that if someone unsubscribed from one audience, they probably should be unsubscribed from others… which would have to be done manually.
In most instances, businesses should have a single audience in Mailchimp, but getting to one audience when you’ve got lots is not a simple task.
You need to consider the data that needs to be moved, forms and where they link, and automations both in the audiences to be removed AND the final consolidated one.
That’s why combining audiences is not a simple job, and if done incorrectly can cause irreparable harm to your most valuable business asset – your database, and why hiring a specialist like Chimp Answers is your best option to ensure it goes smoothly.
If you’ve got multiple audiences in your Mailchimp Account, then chances are you’ve got multiple problems. Contact us and let us help you consolidate everything into a single audience and still be able to target and communicate with individual segments.
"This is the course if you're looking to get started..."
Robin was a fantastic presenter and knows Mailchimp inside and out. This is the course if you're looking to get started or want to have a better understanding of what Mailchimp can do for your business.
I thought the whole session was excellent. We covered more than I thought we would and Robin took time to understand my business, my capabilities and what I wanted to achieve. He made it easy for me to follow and the practical run throughs were brilliant. I really did learn something that will be valuable to my business.
Fancy a bit of DIY?
If you’re thinking of doing this yourself, these articles might help…
Chimp Chats – Consent, GDPR & Email, Episode 11
Over the last few years, everyone in email marketing has become much more aware of the need to be above board, gain consent and abide by GDPR laws. This week, we’re going to look at the specifics and how to make sure you’re on the right side of things.
Chimp Chats – Mailchimp Surveys, Episode 10
Successful marketing is about relevance-you need to learn about your audience as possible. We dive into Mailchimp surveys, an often overlooked part of the Mailchimp toolbox which you should consider in your email plans:
Chimp Chats – Segmentation – Tags and Groups, Episode 8
Successful marketing identifies people’s individuality. The way Mailchimp help us to do this is with Tags and Groups. Watch Episode 8 of Chimp Chats where we talk about segmentation using tags and groups.
Why Choose Chimp Answers?
We're Approved Mailchimp Pro Partners, so you can be assured we know our stuff
This is not about vanity, this is about results. Our projects deliver every time
We've glowing reviews and feedback from all of our clients on their experience.
How it works
We conduct a full audit on your account, understanding all the ways you capture and use data, and then develop a clear plan for consolidating everything forward, ensuring that it’s done in a managed and systematic manner, and that your customer would not know it has happened.
Once signed off, we implement the plan and bring everything together under one roof, making sure at each step is completed fully with no implications.
..and then we conduct a handover and training session, so that you understand how to make the most of your nice new single audience, and how we’ve moved everything around to maintain database integrity.
So you’re left with a tidy, organised and well structured database that allows you to carry out effective and efficient email marketing activity moving forward (which is kinda the whole point of it!!!).
Pricing & Timing Guidelines
Of all the work we do with businesses, Audience Consolidation is the one with the most variability as it really depends on how complex your account is and the number of audiences you have currently. Basic audience consolidation projects can start at as little as $350 (£250) and be completed in a couple of days. However, more complex ones can easily cost over $1,000 (£750) and take a couple of weeks to finish.
But in every instance we’ve been able to save money on both monthly Mailchimp costs and in the hours that are no longer wasted managing a messy
“They really know their stuff…“
I started working with Chimp Answers in 2015 and since then they've proved to be an essential part of my business. When it comes to Marketing and Mailchimp they really knows their stuff and have been able to not only help us build a marketing system that has increased our revenue, but develop a foundation to our business that will support us for many years to come.
Book A Discovery Call Today
If you are thinking about combing audiences in Mailchimp and you want to have a chat with us about how we could do this, then why not book a discovery call with us to see how we can help you.
Just pick a date and time and we can spend 30 minutes discussing your challenges and how we can help.
Not based in the UK? read this…
Chimp Answers are based in the United Kingdom, but we help Mailchimp users all around the world. To avoid any confusion or disappointment, please make sure you adjust the time zone setting to your own time zone before making the appointment. This ensures the appointment is valid and we can get straight into things…
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