Tags & Groups are the primary way you can segment your audience, and on the face of it are pretty interchangeable… but there are a few things that we’d suggest you look at to guide when to use them.

You need to measure the performance of your campaigns in your Mailchimp email campaign report to understand what’s working and what isn’t.

You need to measure the performance of your campaigns in your Mailchimp email campaign report to understand what’s working and what isn’t.

The Email CTR allows you to determine whether or not your audience is responding to your email content and how interesting and effective it is.

If you’re not automating an immediate response to a form completion on your website, you are losing business. Don’t agree? Here are 6 reasons why speed matters

To keep your subscribers around for the long haul, you need to figure out what they care about most and how to connect with them effectively.

How can you get more people filling out the forms on your website? We focus on 3 specific elements, that when working together can have exponential impact on your signup effectiveness.

How can you get more people filling out the forms on your website? We focus on 3 specific elements, that when working together can have exponential impact on your signup effectiveness.

Your email welcome series is your best way of creating a first impression. Make sure you’re doing it the right way…

If you want to be successful in your email marketing campaigns, you need to throw out that one size fits all idea and focus on segmentation and personalisation.