Rebuilding a Mailchimp System

Everybody knows how effective email marketing is as a marketing tool, and chances are you’ve got a system already in place to manage and automate communication with customers, but how do you know if it’s performing at it’s best?… especially as it was built a few years ago.

If you’re worried that your email marketing system is beginning to show it’s age and you want to update and improve it to maximise it’s output, then Chimp Answers can help you get the results you want. Combining Mailchimp skills and years of Marketing experience, we can overhaul and update your system, enhancing your returns and making the management of the system much easier.

Three things to know…

If you’re considering getting Chimp Answers to rebuild your system, here are answers to the top 3 questions we get asked about this service, to help you understand how it can help your business.

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How do I know if it's worth rebuilding my system?

The first step of any rebuild is to review your existing system to understand what’s working, but what isn’t – we will then advise the areas where you can improve things and develop a clear plan to get it sorted for you 

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Will it be hard for me to manage ongoing?

We understand that you want to use the system yourself after it’s built which is why all systems are bespoke to your needs and we always have a handover/training session at the end so you know what we’ve done and how to manage it yourself ongoing

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What are the main reasons for rebuilding?

There are two main reasons that you’d want to consider rebuilding & refreshing a system – to be more effective in your marketing and generate more leads and sales, and to become more efficient, so you stop wasting time and money on stuff that isn’t working smoothly

“I’ve had a system for a while, but is it still delivering?”

In the world of digital marketing, email marketing is not a new thing. Compared to Facebook and Youtube, it’s the ‘grand-daddy’ of marketing tools… but that doesn’t mean it’s out of date. Email is still the best marketing tool for return on investment (ROI), and holds its own against the newer digital marketing tools… but just because email marketing is still getting results, it doesn’t mean your email marketing is getting results.

Lots of businesses jumped onto the email marketing train early and built systems to communicate with their prospects and clients. Mailchimp’s been around since 2001, and since that time has grown into the biggest email marketing tool there is – but over that time, things have changed (and so has Mailchimp) and many systems that were built even a few years ago aren’t taking advantage of the latest techniques, let alone the fact that when they were built, they might not have been set up and optimised correctly.

As certified Mailchimp experts and with many years of experience in all aspects of marketing, Chimp Answers is perfectly positioned to help you update and improve your existing email marketing system. Through a structured process of analysis, discussion, planning and implementation, we can give your neglected email marketing system a makeover, trimming any excess, addressing any lingering issues and bringing all the latest available tools into the mix.

Email marketing is still brilliant at what it does… don’t let an old and tired email system undermine your ability to grow your business through email.

It was great to deal with someone who not only understood the Mailchimp side of things but who also was in tune with what I wanted to achieve and who was on the same wavelength as me with regards to the needs of my business.

Angela Croall

Owner, Angels Locks

A one hour session over Skype really helped me get my head around what I should be doing with MailChimp. Robin knows MailChimp, but he knows Marketing too, which meant every nugget was based on how to develop my business using email, not purely on the technical aspects of MailChimp

Wayne Trice

Owner, Magic in a Trice

Why Choose Chimp Answers?

There are lots of reasons why Chimp Answers are the best people to speak to if you want to really solve your Mailchimp problems, but here are the top three that we hear about from our loved clients:

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Certified

We’re Approved Mailchimp Pro Partners, so you can be assured we know our stuff
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Business

This is not about vanity, this is about results. Our projects deliver every time
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Loved

We’ve glowing reviews and feedback from all of our clients on their experience.

How it works

Whenever we’re approached by someone who wants us to review and enhance an existing email marketing system, we want to make sure that we take the best bits of the existing system, but address it’s shortcomings and help it achieve it’s true potential.

That’s why we go through a series of structured steps to ensure that nothing gets missed and that the system does what it needs to.

Mailchimp Systems Review

Review

The first step is to understand the state of the existing system with a thorough review. We go through your Mailchimp account (and any related elements) to understand exactly what’s going on, what’s working, but also what needs to be improved.
Mailchimp Systems Planning

Planning

Through discussion we understand about your business, your customers and your objectives for the system. This, combined with our in-depth knowledge of Mailchimp and years of marketing expertise, allows us to get all the information we need to update your system.
Mailchimp Systems Blueprint

Blueprint

Taking all the information available, we then develop a detailed blueprint of the system, covering all the necessary elements involved, such as data capture, automations, design and structure. This is pulled into a proposal which becomes a blueprint for the implementation.
Mailchimp Systems Implementation

Implementation

Once the blueprint has been agreed, we move into delivery mode, turning a plan into reality, and building everything in the system to meet the initial objectives. We also ensure that there is minimal disruption to the system already in place.
Mailchimp Systems Handover and Training

Handover & Training

Once the system is ready, we then go through a handover and training process, ensuring you know how it works, what you need to do keep it running and help you with some of the key things you need to know about Mailchimp.

Pricing & Timing Guidelines

As with many projects we work on, it’s hard to give a complete breakdown of the potential costs involved, but to give some indication of the potential costs, we’ve rebuilt systems which have ranged in cost from $500 (£350) up to $4,000 (£3,000).

In terms of how long it takes to rebuild a system, the planning/blueprint generation stage usually take 2 weeks, and then even for the biggest systems, we’re able to complete them within a 4 week timeframe.

“A Unique Combination of skills...”

I came to Robin as he was the go-to guy when it comes to MailChimp… little did I know that MailChimp was just the first step and his understanding of the bigger picture and the customer path was an area that he’s really been able to help with.

I achieved my first ever 5 figure month working with Robin and we’re continuing to develop my overall marketing strategy. Robin’s strategic insight coupled with the ability to get his hands dirty in systems is a unique combination of skills and ensures that those who work with him not only get an insightful overview, but practical, implementable advice.

Shirley Goodgroves

Founder, Two Birds London

Book A Discovery Call Today

If you are thinking about rebuilding your Mailchimp Account and you want to have a chat with us about how we could do this, then why not book a discovery call with us to see how we can help you.

Just pick a date and time and we can spend 30 minutes discussing your challenges and how we can help.

Not based in the UK? read this…

Chimp Answers are based in the United Kingdom, but we help Mailchimp users all around the world. To avoid any confusion or disappointment, please make sure you adjust the time zone setting to your own time zone before making the appointment. This ensures the appointment is valid and we can get straight into things…

Any Questions?

We’ve tried to cover every base regarding cleaning your account in terms of what you get, costs and timings, but if we’ve missed something or you want to know a bit more before commiting, why not drop us a line by using this form.

Need help with something else?

Building a New System

“I need a completely new system on Mailchimp”

No email marketing system?… Let us build one for you.

Moving to Mailchimp

“I need my system moved to Mailchimp”

Want to move your current system to Mailchimp? We can help

Optimising Mailchimp

“Can you run my existing Mailchimp work better?”

Want your existing system to run smoothly and effectively… we’re here