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It's all over... or is it?

Mailchimp and Shopify... is it really the end of the line?

by | Apr 15, 2019

Struggling to understand who your customer actually is?…and what motivates them?
Use this FREE Customer Avatar Worksheet to develop your marketing activities with a specific person in mind and ensure you know what to say and where to say it.
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Not Kissing in a Tree Anymore?

There was a time, not long ago, where Mailchimp and Shopify were all happy and in love… 

…but then something changed… and now Mailchimp users who have Shopify e-commerce sites are thinking that it’s curtains.

…but is it?

The truth will set you free (maybe)

After speaking to lots of different people, and doing a bit of research, it seems that although many out there are shouting “divorce” and wondering who’ll get custody of the kids, the fact is that as a child of Shopify/Mailchimp it might not be having to pick one or the other… you might still get both!

Without being a fly on the wall of the discussions between these two online behemoths, I can’t say really why it happened.  Comments about demands for data and not sharing information have been levelled, but at the end of the day, it’s more about you, the kid stuck between two warring parents.

Cutting through the noise, here’s the key takeaways I’ve taken from everything:

What it really means for Mailchimp Shopify Users…

In a nutshell…

  • The only actual casualty is the direct link between Mailchimp and Shopify – the App. The fact is that you can still use Mailchimp and Shopify moving forward, it’s just the Mailchimp App that connects to Shopify that’s going away.
  • Mailchimp’s App was functional, but not as good as others out there – Although I’m not a current user of it, from what I can tell speaking to users, the Mailchimp app in question was getting a bit long in the tooth and wasn’t the best integration out there.
  • There are alternatives – If you want to continue to use Mailchimp and Shopify, you can.  There are lots of alternatives out there, from using Zapier to connect the two, through to Specific tools like Shopsync.
  • The alternatives could be better – Many of the tools that can connect Mailchimp and Shopify are developed to make the best of the connection – so it might mean that moving from the (now defunct) Mailchimp App to a new solution gives you more power and opportunities – not a bad thing!

Storm in Tea Cup?

None of this is direct and as I currently am not using Shopify with any of my clients, much of what I’ve gathered is not my own opinion… but it does seem that even though the direct link between Mailchimp and Shopify might have broken down, it doesn’t mean that you can’t continue to use both tools…

…and you might benefit from a new tool which gives even better performance and opportunity… 🙂

 

Struggling to understand who your customer actually is?…and what motivates them?
Use this FREE Customer Avatar Worksheet to develop your marketing activities with a specific person in mind and ensure you know what to say and where to say it.
Download it now!

Robin Adams

Robin Adams

Robin Adams is a business owner who is passionate about helping businesses build effective marketing systems that work and don't waste money. Having a lifetime of Marketing experience (he's got a degree in Marketing before there were degree's in Marketing!) and having worked for big and small businesses and both client and agency side, he understands not only the theory, but the systems that are required to underpin everything.
51% marketer and 49% Chimp, Robin is the main man behind chimpanswers.com and the Mailchimp Answers Facebook Group - the world's biggest Mailchimp User Group. Connect with him on Linkedin.

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