"Where we're going... we don't need roads!"

If only marketing was that easy... we all need a plan... and a Marketing Power Up can deliver
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Know yourself

Understanding exactly what you’re offering and how it relates to your customer is an essential first step.

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Know your customer

Knowing your customer helps understand why they are right for you and what to say to them.

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Have a Path

If you don’t have a clear path for customers to follow… how can you effectively turn leads into money?

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Make it Better

Once you have a path, your goal is to continue to improve that path and make it easier for people to follow.

Where to begin…

For many businesses, knowing where to start when it comes to marketing is a challenge.

You’ve got a great idea, a fantastic product/service and just want to tell the world!

…but how do you tell the world?… and how do you develop a plan that not only tells everyone, but actually works on converting them into paying customers?

Without a plan, you could end up adding yourself to the myriad of dead companies who had a great idea, but couldn’t translate it into a great business.

Are you Wasting Valuable Cash?

It’s also, not like you’re sitting on a never ending pile of money that you can use on all different marketing strategies and tactics.

The reality is you can’t afford to waste it on stuff that, at best isn’t going to work and at worst can hamstring your business.

You need to know that it’s going to be used effectively and in the right areas, adding value and delivering customers.

Marketing expenditure needs to deliver a good return and help move those people who have no idea you exist, all the way to being fans and patrons of your business.

The Marketing Power Up

I’ve always followed a very simple process when it comes to sketching out where I am and what I need to do to grow my business.

  1. What are you selling?
  2. Who are you selling to?
  3. How can you connect the two in a process?
  4. How can you improve the process?

The steps seem simple, but they are the foundations to your marketing and can provide a template for where you are now, but also where you need to be going.

…and it’s why they form the core of our Marketing Power-Up Session, where you can develop your own plans and processes – and have a clear idea of how you should be marketing your business.

How does it work?

If you’re interested in a Marketing Power-Up Session, the first step is to book a FREE introductory 30 minute chat so we can learn a bit about you, your business and confirm that a power up is the best route forward for you. We know from experience it can deliver fantastic value… but understand that it’s not right for everyone… and so want to make sure the fit is right for you and your situation.

All sessions will be conducted directly with Robin Adams, a marketer with over 25 years experience helping businesses grow through effective marketing activity.

With an actual marketing degree (back when there weren’t that many places to get one) and an MBA, Robin has the experience and background to see the bigger picture and how everything can fit together.

…but unlike other strategic marketers, who live with their head in the clouds, Robin is more than happy to get his hands dirty and relishes the fact that he’s “51% marketer, 49% geek”. In fact, he’s pretty much done most things marketing in his career…

  • Email Campaigns & Mailchimp (Recognised Mailchimp Partner and Expert) ✅
  • Websites built, SEO strategies implemented ✅
  • Video Production & Marketing ✅
  • Social Media Planning & Implementation ✅
  • Pay Per Click Advertising on Facebook & Google ✅
  • Chatbot set up & implementation ✅
  • Direct Mail and traditional advertising (it’s not all digital!) ✅
  • Lots of other digital and non-digital activities ✅

A chat with Robin means not only do you get an understanding of the bigger picture… but the nitty gritty detail that you need in place to get you there.

Book your Free Introductory call now!

An effective marketing plan will give you the structure and process you need to revolutionise your marketing and take it to the next level.

Challenge Us!

If you want someone to help you with your Marketing, to point you in the right direction and keep you on track, don’t be shy, book a call.

'...saved me around £1000 per year'

I run a small vacation rentals business based in Nice, France.  Managing mutiple bookings and guests is time consuming and details can be missed.  ChimpAnswers helped me set up a series of automated emails to improve the customer experience and upsell small add-ons to their stay.

I'm now looking to reproduce the automation sequence in other languages to serve specific markets which will give an even better experience to my customers.

ChimpAnswers explain how Mailchimp works in simple layman's terms so that I can understand it for myself. I wouldn't hesitate to use them again if and when I need further assistance.

Ralph Moorhouse

Owner & Founder, Paris Nice Vacations

Marketing Power Up Details

The Marketing Power Up session is a 90 minute structured conversation which can take place either in person or via a zoom call.

Before the agreed time, you’ll receive some background information which will explain how the call works and allow you to have a good think and prepare yourself for the session so you get the most out of it (don’t worry, it’s not homework and we don’t expect you to spend hours on it!!!… but a little prep can make the session work much better!!!).

At the agreed time we’ll connect and walk through the 4 steps outlined previously to really get under the skin of what you’re doing and who you’re doing it for.

Together, we’ll complete a number of templates and by the end of the session you’ll have a much clearer idea of what it is you need to do to get your marketing working.

…and of course if you want to continue to discuss, develop and implement your marketing, hand in hand with us, we can move you on to our mentoring services where you get to develop and grow things over time.

Challenge Us!

If you want someone to help you with your Marketing, whether it’s what you should be doing, who you should be speaking to, or what you shouldn’t be looking at, don’t be shy, book an introductory 30 minute chat.

Why Work With Us? What Makes Us Different?

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Experienced

25+ Years. Client side, Agency, B2B, B2C, Online, Offline.

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Strategic Focus

Understanding overall strategy and direction at a high level

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Well Loved

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Practical Skills

Happy to get hands dirty doing the stuff that needs to be done

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Results Focused

Focused on tracking and getting the right results

Book a Call with us

Looking for other types of support?

Marketing Mentoring not right for you? Check out some of our other support services 

Virtual Marketing Director

In-depth support for businesses to plan and implement effective marketing

Click to see how we can support your Marketing

Marketing Implementation

Stop talking and start doing. Support to get your marketing actually done right for you

Click to see how we can implement your marketing

Mailchimp Done for You

Mailchimp’s not that hard… but if you need someone to get it done for you, look no further

Click to get your Mailchimp sorted

Mailchimp Training & Support

Doing it yourself? Get advice and guidance to do Mailchimp the right way and avoid common pitfalls

Click to learn how Mailchimp really works

Check out our Latest Marketing Blogs

Chimp Chats – Getting your first subscribers with Sequoia Mulgrave – Episode 20

Email marketing works, but if you are new and don’t have a list how do you go about getting your first subscribers? Sequoia Mulgrave talks about her upcoming Chimposium presentation.

Chimp Chats – How to Design Better Mailchimp Emails with Emily Ryan – Episode 19

When it comes to email design there are some simple things you can do to improve engagement and marketing goals.

Chimp Chats – Automate Your Mailchimp Emails with Alessandra Farabegoli – Episode 18

Get the most out of Mailchimp and email marketing with Automations and Customer Journeys. Robin talks with expert Alessandra Farabegoli

Chimp Chats – How to Effectively Manage Subscriber Data in Mailchimp – Episode 17

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Chimp Chats – Email Marketing and Where it Fits in Your Overall Marketing Plan – Episode 16

David talks to Robin about; rock climbing, how and why he started his business, how his analytical mind helps him to get the job done well and much more

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This week we are joined by Lindsey Carroll who talks about welcome emails and who will be joining us on Chimposium in October. She is the owner of Outbox Ltd, a Chartered Marketer specialising in WordPress websites and Mailchimp e-newsletters.

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This week, we’re going to look at the more general topic of How to be ‘Good’ at Email Marketing.

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Over the last few years, everyone in email marketing has become much more aware of the need to be above board, gain consent and abide by GDPR laws. This week, we’re going to look at the specifics and how to make sure you’re on the right side of things.