"Where we're going... we don't need roads!"

If only marketing was that easy... we all need a plan... and a Marketing Power Up can deliver

Know yourself

Understanding exactly what you’re offering and how it relates to your customer is an essential first step.


Know your customer

Knowing your customer helps understand why they are right for you and what to say to them.


Have a Path

If you don’t have a clear path for customers to follow… how can you effectively turn leads into money?


Make it Better

Once you have a path, your goal is to continue to improve that path and make it easier for people to follow.

Where to begin…

For many businesses, knowing where to start when it comes to marketing is a challenge.

You’ve got a great idea, a fantastic product/service and just want to tell the world!

…but how do you tell the world?… and how do you develop a plan that not only tells everyone, but actually works on converting them into paying customers?

Without a plan, you could end up adding yourself to the myriad of dead companies who had a great idea, but couldn’t translate it into a great business.

Are you Wasting Valuable Cash?

It’s also, not like you’re sitting on a never ending pile of money that you can use on all different marketing strategies and tactics.

The reality is you can’t afford to waste it on stuff that, at best isn’t going to work and at worst can hamstring your business.

You need to know that it’s going to be used effectively and in the right areas, adding value and delivering customers.

Marketing expenditure needs to deliver a good return and help move those people who have no idea you exist, all the way to being fans and patrons of your business.

The Marketing Power Up

I’ve always followed a very simple process when it comes to sketching out where I am and what I need to do to grow my business.

  1. What are you selling?
  2. Who are you selling to?
  3. How can you connect the two in a process?
  4. How can you improve the process?

The steps seem simple, but they are the foundations to your marketing and can provide a template for where you are now, but also where you need to be going.

…and it’s why they form the core of our Marketing Power-Up Session, where you can develop your own plans and processes – and have a clear idea of how you should be marketing your business.

How does it work?

If you’re interested in a Marketing Power-Up Session, the first step is to book a FREE introductory 30 minute chat so we can learn a bit about you, your business and confirm that a power up is the best route forward for you. We know from experience it can deliver fantastic value… but understand that it’s not right for everyone… and so want to make sure the fit is right for you and your situation.

All sessions will be conducted directly with Robin Adams, a marketer with over 25 years experience helping businesses grow through effective marketing activity.

With an actual marketing degree (back when there weren’t that many places to get one) and an MBA, Robin has the experience and background to see the bigger picture and how everything can fit together.

…but unlike other strategic marketers, who live with their head in the clouds, Robin is more than happy to get his hands dirty and relishes the fact that he’s “51% marketer, 49% geek”. In fact, he’s pretty much done most things marketing in his career…

  • Email Campaigns & Mailchimp (Recognised Mailchimp Partner and Expert) ✅
  • Websites built, SEO strategies implemented ✅
  • Video Production & Marketing ✅
  • Social Media Planning & Implementation ✅
  • Pay Per Click Advertising on Facebook & Google ✅
  • Chatbot set up & implementation ✅
  • Direct Mail and traditional advertising (it’s not all digital!) ✅
  • Lots of other digital and non-digital activities ✅

A chat with Robin means not only do you get an understanding of the bigger picture… but the nitty gritty detail that you need in place to get you there.

Book your Free Introductory call now!

An effective marketing plan will give you the structure and process you need to revolutionise your marketing and take it to the next level.

Challenge Us!

If you want someone to help you with your Marketing, to point you in the right direction and keep you on track, don’t be shy, book a call.

'...saved me around £1000 per year'

I run a small vacation rentals business based in Nice, France.  Managing mutiple bookings and guests is time consuming and details can be missed.  ChimpAnswers helped me set up a series of automated emails to improve the customer experience and upsell small add-ons to their stay.

I'm now looking to reproduce the automation sequence in other languages to serve specific markets which will give an even better experience to my customers.

ChimpAnswers explain how Mailchimp works in simple layman's terms so that I can understand it for myself. I wouldn't hesitate to use them again if and when I need further assistance.

Ralph Moorhouse

Owner & Founder, Paris Nice Vacations

Marketing Power Up Details

The Marketing Power Up session is a 90 minute structured conversation which can take place either in person or via a zoom call.

Before the agreed time, you’ll receive some background information which will explain how the call works and allow you to have a good think and prepare yourself for the session so you get the most out of it (don’t worry, it’s not homework and we don’t expect you to spend hours on it!!!… but a little prep can make the session work much better!!!).

At the agreed time we’ll connect and walk through the 4 steps outlined previously to really get under the skin of what you’re doing and who you’re doing it for.

Together, we’ll complete a number of templates and by the end of the session you’ll have a much clearer idea of what it is you need to do to get your marketing working.

…and of course if you want to continue to discuss, develop and implement your marketing, hand in hand with us, we can move you on to our mentoring services where you get to develop and grow things over time.

Challenge Us!

If you want someone to help you with your Marketing, whether it’s what you should be doing, who you should be speaking to, or what you shouldn’t be looking at, don’t be shy, book an introductory 30 minute chat.

Why Work With Us? What Makes Us Different?



25+ Years. Client side, Agency, B2B, B2C, Online, Offline.


Strategic Focus

Understanding overall strategy and direction at a high level


Well Loved


Practical Skills

Happy to get hands dirty doing the stuff that needs to be done


Results Focused

Focused on tracking and getting the right results

Book a Call with us

Looking for other types of support?

Marketing Mentoring not right for you? Check out some of our other support services 

Virtual Marketing Director

In-depth support for businesses to plan and implement effective marketing

Click to see how we can support your Marketing

Marketing Implementation

Stop talking and start doing. Support to get your marketing actually done right for you

Click to see how we can implement your marketing

Mailchimp Done for You

Mailchimp’s not that hard… but if you need someone to get it done for you, look no further

Click to get your Mailchimp sorted

Mailchimp Training & Support

Doing it yourself? Get advice and guidance to do Mailchimp the right way and avoid common pitfalls

Click to learn how Mailchimp really works

Check out our Latest Marketing Blogs

Chimp Chats – Segmentation – Tags and Groups, Episode 8

Successful marketing identifies people’s individuality. The way Mailchimp help us to do this is with Tags and Groups. Watch Episode 8 of Chimp Chats where we talk about segmentation using tags and groups.

Chimp Chats – The first 100 – getting started with email marketing, Episode 7

Watch Episode 7 of Chimp Chat where we talk about how to get those first 100 subscribers to your email list, what to do with them, how to keep them and much more.

Chimp Chats – Email Subject Lines, Episode 5

Watch Episode 5 of Chimp Chat where we talk about Email Subject Lines. The reason we send emails is for people to read them. For that to happen they have to actually open them…we share how to increase your chances of an open.

What email newsletter sign up incentives work best?

“How do I build an email list?” is a regular question within the Chimp Answers community. I’ve spoken to 8 other industry experts to get their opinion on what makes a good incentive when it comes to encouraging email newsletter sign up.

Are you letting the tail wag the dog? Take control of technology.

Are you letting technology dictate your marketing when you know what you’re trying to do is the right thing for the business?
You can’t let the tail wag the dog and here’s why.

The Power Of The Niche

When you niche into a specific area or marketplace, your message becomes amplified and focused. It resonates with the people it’s targeted at and is more likely to get them to take action.

Change Your Point of View

When you look at a dice from one side, what number do you see?… What about someone opposite you, what number do they see?… This is why your marketing fails.

Why Do You Need a Customer Avatar?

If a customer avatar is such an essential part of marketing (and it is) why do so many businesses not use them? Here are 7 reasons why everyone should.

See In Colour

…before we hired Chimp Answers to help with our marketing, all we could see was black and white… now, we see in colour

Customer Avatars – Getting Clear on What They Are

A Customer Avatar is NOT a target market, but something much more powerful – knowing the difference could really power up your marketing