Where everybody (doesn't) know your name...

MailChimp Email Design - Personalising when you're missing a first name

When I was a kid…

I loved watching Cheers. ┬áNorm, Sam, Cliff, Carla… it was the place where everybody knew your name.

…but sometimes, you don’t know their name… and when it comes to email personalisation… how do you manage that?

Well, it’s a question that we get asked all the time – and so we decided to do a short video on how we overcome it…

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